You’ll Love Wearing Your Heart On a Boys Lie Sleeve

Turning Pain Into Fashion’s Gain

While having the “girliest drunk moment you could possibly imagine” on St. Patrick’s Day in a fire station, the Boys Lie founders found themselves taking something they’ve always said as a joke to one another as a full-fledged jumping point towards building a fashion empire.

Robinson explained, “It was kind of something that we'd say as a mantra growing up – whether it'd be a boyfriend, a best friend, a boss – any form of heartbreak is what Boys Lie really means.” Thus, after deciding to trademark their catchy inside motto, Boys Lie was born.  

Comfortably Chic  

Visitors to the brand’s website will be spoiled with a number of hoodies, sweatpants, tops, crewnecks, shorts and intimatewear to choose from. And whether it’s for lounging in or going out, there’s no question you’ll feel comfortable and chic. After slipping on the Daydreamer Thermal Long Sleeve tee ($95), I immediately understood why the words “Head in the Clouds” were emblazoned on its back. Hot chocolate with marshmallows, baby chicks, bunnies, hugs and kisses — images of all things cuddly, joyful, and smile-inducing were conjured up right away and I didn’t want to take this top off, ever. As someone who is also tall, the size is perfect — oversized, without being bulky, flattering to shape and hitting at just the right space on my thighs, which is crucial to my height. It’s been quite some time since I’ve worn an article of clothing that’s one size fits all (I’m not one to actively search for O/S clothing) and this tee just might have made me into a convert.    

The care for this particular thermal tee is simple and easy — wash on cold water and tumble dry low. Other Boys Lie clothing, like their Fare Enough Thermal Zip-Up Hoodie ($88) and Perpetual Feelings V2 Sweatpants ($110.00) are just the same. We love apparel that doesn’t require numerous trips to the dry cleaners or having the fear of spillage from food or drink hovering over our heads. Yes, the thought of getting dipping sauce on my Daydreamer in the darkened movie theater danced in my head during the movie trailer previews, but it was worth going to see “Scream 6” in homey style. That’s what I equate Boys Lie to — homey style, excellent for watching a movie, whether you’re getting over a breakup or enjoying the single life.  

Boys Lie’s Time Will Tell Velour Hoodie ($130) is another winner in comfy chic. Also oversized like the Daydreamer thermal tee, but slouchier in design, it’s lightweight and “luscious.” It’s also a nice transitory addition to the wardrobe from Winter to Spring for those on the East Coast. West Coast folks will appreciate it as well for chilly nights at the beach or to start a conversation anywhere else. I wore this exact hoodie on a plane ride from Philadelphia to Los Angeles (with a layover stop in Austin, Texas) and never once felt overheated or uncomfortable, proving to be a wonderful travel companion.  

Prices for Boys Lie attire range from $48- $320, excluding keychains, pouches, totes, socks, trucker hats, beanies and jackets also found for purchase on boyslieofficial.com. Expect materials such as polyester, rayon, spandex, modal and cotton to rule your wardrobe once you fall in love with your first selected Boys Lie piece.  

The Boys Lie website itself exudes a lulling aura complete with pictures tempting homebodies and extroverts alike with lacy tank tops and vibrant sweatsuits. These clothes are what shuffling from the hotel room to the hotel lobby dreams are made of.

The Moment & The Movement

Robinson wasn’t sure what two girls from the ritzy Main Line suburbs of Pennsylvania had any business diving into Los Angeles as greenhorn fashion designers. But their drive and persistence saw them through. It also didn’t hurt that a supermodel by the name of Gigi Hadid, who at the time, and according to gossip headlines, was fresh out of her relationship with Bachelorette star Tyler Cameron, was spotted in 2019 wearing the now famous Boys Lie Good Bye Sweatsuit with Stella McCartney x Hunter boots and a Maison Margiela shoulder bag in New York City.  

Immortalized in a picture taken by paparazzi, the fashion moment went viral and it wasn’t long before other celebrities including Gigi’s sister and fellow supermodel Bella Hadid, Ariana Grande, Kylie Jenner, Halsey, Madison Beer, Kehlani, Megan Fox, and Dua Lipa followed suit. The brand that was meant to uplift others was doing so in a visible way Robinson and O’Malley hoped it would, but when they saw Gigi wearing their Good Bye sweatsuit, it was nonetheless “a huge shock,” said O’Malley. Robinson added, “It just blew up and then COVID happened and we never stopped working.”

Still on an upwards swing since Gigi’s NYC sidewalk jaunt, Boys Lie continues to release wardrobe staples with its recognizable gender-neutral cherub logo. “Cupid’s blind, love is blind… sometimes you get hit by the wrong arrow and you get stuck in something,” explained O’Malley on its significance to Boys Lie’s mission in healing aching hearts.  

The Boys Lie movement may have started with the intent to be the next Kylie Cosmetics, but was fated to lead a revolution in fashion for the lovelorn. Shopping therapy has elevated to an unpredicted level, giving shoppers of Boys Lie an excuse to shop for cushy sweats to cry, laugh and ultimately heal in, instead of blindly burning through online websites in search of revenge dresses to woo back exes or new dating app prospects.