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Being a horse girl used to be a social faux pas, but this year “horse-girl aura” is something people are desperate to replicate. Glamour Magazine has bestowed the title of “horse-girl fall” to this chilly season, and designers at brands like Doen, Simkhai, Tyler McGillivary and Bode are taking the declaration seriously, with collections that take inspiration from the equestrian sport spotted all over the runway.
As it becomes more popular to pull from the equestrian aesthetic this fall/winter, I’ve begun to wonder: what are real horsegirls, the ones who compete on their $100,000+ stead every weekend, wearing on the daily?
What feels like a million years ago now, I was an equestrian myself, flying up and down the east coast every weekend to compete in show jumping competitions. Until fairly recently, trends in equestrian apparel have remained stagnant. At nearly 2,600 years old, equestrianism is a sport shrouded in tradition, leaving little room for flashy details and flair. During my time, the most “polished” equestrians in showjumping wore clean, tan breeches, plain show shirts and a subtle black or blue jacket. In fact, I remember there being a distinct air of judgement around people that chose to express themselves with their riding attire.
Fast forward a few years, a walk through a showjumping competition looks completely different than it once did. Shirts are now embellished with lace, mesh and cutouts. It's becoming more and more acceptable to stray from the norm when it comes to adding color to your outfits – I’ve seen some brave souls wear hot-pink and teal jackets in the show ring. Although I’m no longer a horse girl (or should I say no longer riding), I continue to keep an eye on the trends in sportswear – and they occasionally leave me shocked.
Take the viral Maximillian Equestrian Femme Riding Jumpsuit, a glorified onesie priced at $299 that is currently taking horse-Tok by storm. Never in my past-life as a horse girl would I ever think to wear a skin-tight onesie to exercise my horse. However, reviews on the piece seem to be split. Some – like Melina Nasab Keefe, an ex-bachelor contestant, fitness instructor, and avid equestrian – love the design: “It’s comfortable! I don’t have to worry about stuffing my shirt into my pants,” says Nasab Keefe on her TikTok.
Others (like yours truly) have less flowery opinions (unflattering, not functional, spacesuit-adjacent).
Regardless of your opinions, one thing is apparent: While professional riders have historically been sponsored by legacy brands like Rolex, Hermes and Longines (all of which have a long history with the equestrian sport), the brands that reign supreme in 2025 are taking a run at non-traditional equestrian aesthetics.
Brands in the Winners Circle
Outdoor Voices
In September, shortly after announcing their relaunch with Ty Haney at the helm, Outdoor Voices brought a collection of equestrian focused products to market. Inspired by her own laid back riding style, Haney looked to blend western and English fashion styles to outfit the collection – seen in action with pieces like the Cowgirl Jean and the Ride pant. It is an interesting foray into niche sportswear for Outdoor Voice, and I am interested to see if they will continue to expand the collection, perhaps creating more pieces that are uniquely equestrian.
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Dada Sport
French lifestyle brand Dada Sport has been the talk of the horse community lately. When walking around a stable in the Hamptons this summer, almost everyone I saw was wearing a piece from their newest collection. The brand's ethos is to combine equestrian tradition with contemporary style – and what better city to design clothes with those guidelines than Paris.
It is not uncommon for equestrian apparel brands to fall short when it comes to both form and function, but Dada’s founder Caroline Boudier is intent on changing that. Boudier’s mission stems from, “The desire to merge the technical demands of sport with the softness and strength of femininity, so that every woman feels both powerful and beautiful.” The brand specializes in sleek, well-fitted silhouettes and stocks every item you may need to be successful in and out of the show ring.
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Cavalleria Toscana
If you move from France to Italy, you will no doubt stumble across Cavalleria Toscana. Shopping with this brand is equivalent to walking into a Prada store to browse for sportswear. Prices range from $400 for a pair of breeches to $15,000 for a show jacket. Although there is definitely some sticker shock when shopping from Cavalleria Toscana, their collections are extremely well tailored. I had the pleasure of trying a few of their pieces when I was riding, and it is obvious that the materials they choose are built for performance. Although, I would caution against showing in their breeches as I found them extremely slippery when riding.
I remember Cavalleria Toscana being one of the first to add flair to show clothes, with only the really fashionable riders rocking their pieces a few years back. The brand has now cemented its place as an expert in equestrian apparel, with more and more professional riders looking to them for their show needs.
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Equisite
After graduating from the Savannah College of Art and Design, Brianne Link knew she wanted to find a way to mix her passion for horses with her love of style. Since its creation, Link’s brand Equisite has become a purveyor of the most popular show shirts on the equestrian competition circuit. As one of the more affordable brands in the category, Equisite is known for functional pieces that don’t sacrifice style. Some of their most popular pieces include mesh cutouts and full lace sleeves – something that not many other brands are doing.
Criniere
Venezuela native Victoria Asuaje is not afraid to be different. After immersing herself in the American equestrian competition circuit, she was inspired by brands that were pushing the boundaries like Cavalleria Toscana. Frustrated with the lack of marriage between innovation and elegant style in the category, Asuaje created Criniere. Today she continues to serve as the founding director and designer of the brand, putting out pieces meant to shake up the market. Without sacrificing comfort, Asuaje has been able to design styles that turn heads in the show ring. For Asuaje, "This is more than a brand; it's a community built on shared passion."
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Maximilian Equestrian
If there is a brand that I would recommend wearing from head to toe it would be Maximilian Equestrian. Their product range spans from light base layers to warm riding coats. The goal of the brand is to combine timeless elegance with modern details in all of their pieces. The silhouettes are flattering without sacrificing technical functionality. Maximilian is dedicated to product quality by having professional riders in various disciplines test the pieces to ensure it meets the highest performance standards.
Whether you’re a lifelong rider or just here for the boots and breeches aesthetic, the modern horse-girl uniform has something for everyone. Shop some of our favorites below.
