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If you ask most women, trying to find the perfect swimsuit is a universally harrowing experience. It is almost as though swimwear companies have set out to accentuate our insecurities, highlighting every lump and bump that would otherwise go unnoticed. Sizing is generally completely up in the air: at the same company, the bottoms might work, but a top in the same size could fit a toddler.
This year, I was tired of fighting for my life in the fitting room, so I decided to seek out a company that is making bikinis for women, by women. Enter Andie, a swimwear company created with real bodies in mind.

Swimwear That Makes a Splash
Founded by Melanie Travis in 2017, Andie was created to solve its founder’s own struggles of finding a swimsuit that fit well, felt comfortable and looked good.
“I was a frustrated customer…I didn’t come from a fashion background, which I think actually helped,” explains Travis. “I was just someone who couldn’t find a swimsuit that felt good to wear and wasn’t a pain to shop for.”
Travis set out to disrupt an industry that is widely known for inconsistent sizing and prioritizing cost over quality. At its core, Andie’s story is about making women feel comfortable and confident in their bodies. Including a wide range of fits and styles, with most going up to 3X, was the first step to meeting this goal. The team chose to prioritize elements like adjustable straps, removable padding, supportive designs and full-coverage bottoms to their swimwear to more closely focus on fit and function.
“The idea was simple: build a brand that actually works for women in real life,” said Travis. “Better fit, more thoughtful design, and an easier, more supportive way to shop, especially online.”
Backed by extensive consumer research, made possible by their direct-to-consumer model, Andie’s styles are created by collecting feedback from thousands of women and using data to refine products.
“We have a really tight feedback loop with our customers, which lets us improve quickly and stay honest about what’s working and what isn’t,” Travis explains.
That research shows up in small but important ways, like adjustability, support, and coverage that actually feels considered. It also allows them to continuously improve designs based on real user experience. Rather than focusing on fast-fashion trends, Andie looks to tackle timeless, functional styles that represent women across ages, sizes, and lifestyles.
The team worked hard to perfect the swimwear buying experience, a process they believed should be fun, but instead was leaving consumers let down. They set out to make swimsuits that did away with adjusting, tugging, and pulling and focused on well-made, classic suits – so comfortable that you could forget you were wearing anything at all.
“Swim can be a vulnerable category,” Travis shares. “We try to meet customers with a bit more empathy, whether that’s through fit guidance, styling, or just showing products on a range of real bodies.”
At its core, Andie’s mission is to serve the consumer, regardless of body type. The brand is looking to help women feel more confident and at ease in their bodies. In an emotionally loaded category like swimwear, every design decision counts. If the brand can take some of the pressure away from the swimwear buying experience, customers are in turn able to worry less about their bikinis and enjoy themselves. At the end of the day, if Andie’s customers feel supported, comfortable, and like the product truly works for them then they are bound to keep coming back for more.

Diving Into My Review
After being disappointed by one too many swimwear companies, my expectations were not high when I received my package from Andie. However, I was wrong to judge the brand based on generalizations. When I first unwrapped my order (which included The Rosarito Bikini Top, The Cheeky Bikini Bottom, The Lori Bikini Top and The Pana One Piece) I was immediately struck by the materials which, although made from different finishes and textures, were all super thick and high-quality. The items felt luxe – nothing like the Amazon bikinis I’ve historically panic-bought in bulk before a vacation.
I had more or less guessed what my sizing would be, since I’d had been scorned in the past with weird cuts, and was pleasantly surprised that each piece fit like a glove. All of the bikini tops I ordered came with thick, adjustable straps to make sure your cleavage could sit exactly where you wanted. The back clasp was sturdy and well-made. The bottoms were a bit more full-coverage than I would usually go for, but that is understandable as it seems to be a preference of Andie’s consumer base. Overall, the bottoms fit nicely and didn’t cut in on my tummy or hips like some other brands tend to. I felt secure and confident in all of the different bikini styles – a hard feat considering styles that might look cool in theory don’t always provide the best support.
I also added a one-piece to my cart, something that is out of the ordinary for me, as I usually stick with bikinis. I decided to try The Pana One Piece because it looked like it could double as a bodysuit as well. Off body it looks like any other one-piece you can find on the market, but once on, it snatches and cinches in all the right places to create a smooth hourglass look. Some ruching along the sides of the bodice accentuates your waist while the sweetheart neckline helps your cleavage sit perfectly. Besides it being a great one-piece swimsuit, The Pana can totally double as a bodysuit for a quick change after the beach. You can dress it up with a long skirt and walk into dinner with an effortless, beachy vibe.
For all the pieces I tried, the quality does not seem to differ based on the style. Andie appears to remain true to their mission of providing comfort and style to their customers without sacrificing quality. I would highly recommend trying any of the bikinis and one-pieces, they are well constructed, comfortable and flattering for a lot of body types, especially fuller chests. There is an overall body positivity messaging that ties back to one of their core principles of refining products based on consumer feedback, and unlike some of its competitors, Andie genuinely seems to believe in their messaging and follows through.

Thick, high-quality materials that feel luxe from the moment you unwrap them. Comes with thick, adjustable straps and a sturdy back clasp so your cleavage can sit exactly where you want it.
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Full-coverage bottoms that fit nicely without cutting in on your tummy or hips. Thoughtfully designed to provide security and confidence across a wide range of body types.
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A cheeky bikini bottom with a fit that doesn't cut in on your tummy or hips. Secure, confident, and consistent with Andie's commitment to thoughtful, functional design.
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Off body it looks like any other one-piece you can find on the market, but once on, it snatches and cinches in all the right places to create a smooth hourglass look. Some ruching along the sides of the bodice accentuates your waist while the sweetheart neckline helps your cleavage sit perfectly. The Pana can totally double as a bodysuit for a quick change after the beach — dress it up with a long skirt and walk into dinner with an effortless, beachy vibe.
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A beautifully constructed one-piece from Andie's swimwear collection, designed with the same focus on fit, support, and comfort that defines the brand.
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Where Is the Brand Setting Sail to Next?
Andie made a successful splash in the swimwear category, so why not go further into the deep end? The obvious next step was to move into resortwear, which led to Melanie Travis and her team acquiring lifestyle brand Richer Poorer in 2025. The swimwear disruptor was now on its way to expanding into intimates, loungewear, resort and vacation wear as well.
The acquisition was a natural extension of Andie’s broader vision of a lifestyle brand rooted in comfort and quality. Before being acquired, Richer Poorer had garnered a strong brand identity and loyal following on its own in categories like intimates and loungewear, which complemented Andie’s swimwear offering. The decision to bring the two brands together allowed them to expand to adjacent categories, while still focusing on what they do best – creating thoughtfully designed, high-quality pieces that customers reach for every day.
Although Andie has traditionally only been sold direct-to-consumer online, the brand recently announced a collaboration with Target stores. The collection features pieces completely exclusive to Target, with styles based on Andie’s core silhouettes that customers already know and love. The target-exclusive styles will have the same focus on fit, construction and thoughtful details, and will give the brand the ability to bring interesting textures and styles to consumers that are more elevated than are usually seen at this price point (which ranges from $32-$50).
This move had some loyal fans worrying online, for fear the brand may sacrifice its core values to fit into the big box store. Travis assures fans that the only difference will come down to price. Andie has always been a fit-first, confidence-driven swimwear brand and the collaboration with Target brings with it the opportunity to bring those values to a broader audience that could not happen with DTC sales alone.
“We worked hard to make it more accessible without compromising what makes Andie, Andie,” said Travis.











