Bag Charms Are The Easiest Way To Refresh Your Handbag – Here’s How To Style Them

Our team is dedicated to finding and telling you more about the web’s best products. If you purchase through our links, we may receive a commission. Our editorial team is independent and only endorses products we believe in.

Some outfits don’t need a full wardrobe overhaul, they just need a little something. Enter: bag charms. These tiny accessories are the easiest way to add personality, color, and a touch of fun to your everyday look. Whether you’re into beaded trinkets, luxe designer details, or a playful pup charm (yes, really), there’s a bag charm out there that will make your favorite tote or shoulder bag feel brand new.

While bag charms may feel like the “it accessory” of the moment, we’ve been tracking this for a while. As charm bracelets and necklaces came back into fashion, it was only natural they’d spill into other categories. Fashion houses began experimenting with charms as bag accessories, offering an easy way to personalize an everyday staple. 

Coach has been championing bag charms for years, leaning into playful pendants and collaborations to keep its handbags fresh and fun. With celebrity and influencer campaigns putting charms front and center, Coach helped push the trend mainstream, proving these tiny details could be just as covetable as the bag itself.

And of course, what started as tassels and keychains evolved into beaded strands, pendants, and collectible character charms. Recent pop culture moments have helped cement this trend. Labubu, the wildly popular, wide-eyed collectible art toy, sparked massive buzz when it hit the accessory scene, turning bag charms into must-have status symbols. Suddenly, charms weren’t just playful add-ons, but items with cult followings and insane resale value.

How To Style Bag Charms

• Add a pop of color: Bright beads or bold patterns instantly make a neutral bag feel more exciting.
• Play with themes: Dog lover? Traveler? Minimalist chic? There’s a charm for that.
• Mix textures: A silky scarf or leather tassel brings movement and dimension.
• Switch it up: Unlike investing in a new bag, charms can be swapped in and out depending on your mood or the occasion.

Where to Wear Bag Charms (Beyond Just Your Bag)

Bag charms aren’t limited to totes and crossbodies, they’re surprisingly versatile. Here are a few alternative ways to show them off:

• Handbags + totes: The classic spot of course.
• Backpacks: Perfect for adding a personal touch to a more casual carry.
• Pant loops: Clip a charm to your belt loop for a street-style edge.
• Keys: Swap your basic keychain for something more playful.
• Water bottles: Use a charm clip on your Stanley or Hydro Flask for a cute, functional touch.
• Travel bags: Spot your checked bag in a crowd and look chic doing it.

The Best Bag Charms To Shop