Aliza Friedlander is a former morning show producer turned writer and publicist. She left her career in television when she was pregnant with her oldest daughter. She was a stay-at-home mom for many years before returning to the workforce in a way that provided her with the freedom and flexibility to be both a parent and professional. Aliza writes about parenting and lifestyle brands and is passionate about being a voice for other working moms. When she's not writing or placing clients in media publications, you can find her spending time with her husband and kids. Family always comes first for Aliza and getting to write about parenting brands give her the opportunity to do what she loves professionally while including her kids in the process.