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Welcome back: it’s the third installment of Launch Digest, TQE’s guide to all things new in the DTC world each week. If you missed the last edition, check it out here, and read on for all that’s new and delightful (and dangerously shoppable) this week:
It’s my Launch Digest and I’ll pun if I want to! This week, Caraway (our newest obsession) launched a Bakeware collection, just in time for Fall. The Complete Bakeware Set features Caraway’s signature non-toxic, ceramic-coated materials in beautiful colors to complement any kitchen, along with a streamlined storage system for the baker who values a clean countertop. Slated to ship at the end of October (the early access batch already sold out), Caraway’s Bakeware collection will have you whipping up your favorite cakes, muffins, and breads just in time for the holidays.
Staud certainly made news at NYFW for the way in which Larry David elected to interact with the music at their show. For our journalistic purposes, however, the prolific brand deserves some attention for its Fall 2021 collection, which just launched this month and features creative uses of sherpa, cozy and sleek knits, and (as always) excellent handbag options. Also not to be missed? Some really beautiful footwear, spanning chunky Mary Janes, classic Chelsea boots, and shearling-lined mules that look perfect for chilly Fall mornings.
Special props to Staud for sending a physical catalog in the mail. Don’t get me wrong, I’m pro-saving paper and the planet, but I do miss print editorial, and am always thrilled to receive mini magazines from the brands I love (and special discount codes in those mini magazines -- use FALL21 for 15% off your purchase).
Bite, the brand known for its sustainable, chewable toothpaste “bits,” broke into a new category this week with its deodorant launch. But this isn’t just any deodorant -- it’s the world’s first ever 100% plastic-free deodorant with compostable refills, designed to fight the 15 million pounds of deodorant packaging that end up in landfills and oceans each year. Like a good 21st-century deodorant, it’s also free of many things: aluminum-free, baking soda-free, cruelty-free, palm oil-free, and vegan. Bite worked with perfumers to develop three unique scents that still prioritize sustainable and transparent practices and sound absolutely intoxicating. Take your pick from Neroli, Santal, or Rose Vert; for $44, you’ll get a four month supply of refills and a beautiful silver deodorant case.
Blake Lively Enters The Beverage Game, from $29.99
Because we are in dire need of another sparkling beverage brand...Blake Lively has bravely launched Betty Buzz, a line of sparkling mixers made with clean ingredients and natural sweeteners, engineered to be enjoyed with your favorite spirits or on their own. My sarcasm about the saturated beverage landscape aside, the branding is beautiful, and the mixers -- available in Ginger Beer, Meyer Lemon Club Soda, Grapefruit, Lemon Lime, and Tonic Water -- genuinely do look both refreshing and delicious. The flavors are intelligently mapped out to make for the best core cocktails (Mules, Palomas, G&Ts, you get the gist), and fine, Blake Lively can do no wrong!
If you’re not yet following Dada Daily -- first of all -- what? And secondly, let me be the first to put you on. The whimsical DTC “entertaining brand” spins up delightful indulgences like schisandra and matcha chocolate bars, cheeky candles, and other food and homewares that you didn’t even know you absolutely needed.
For a while, I admired Dada Daily from afar. Its branding has always been a breath of fresh air in the often bland DTC world. But recently, I actually splurged on a bag of “Cheesy Cauliflower Popcorn Florets” (I say splurged because I won’t admit how much a bag of this cost me at Erewhon) -- and it was worth every penny. This shit is the real deal. It’s cheesy, it’s crispy, and it’s really just so fun. The brand’s latest launch, part of its “Let Us Entertain You” series, is a bundle curated by Casa Bosques Chocolate founder Rafael Prieto. It’s beautiful, and a little ridiculous, and I highly recommend you obsess over it (and the entire Dada Daily site) at your earliest convenience.
NAADAM Gives Old Cashmere New Life, from $125
NAADAM, the sustainable and ethical DTC cashmere brand, just launched its new Recycled Cashmere collection. Crafted from closed-loop recycled cashmere, NAADAM’s new pieces feature retro silhouettes like biker shorts and polos for the perfect effortless loungewear look. (If the cashmere really is as soft as it looks, I’ll take one -- or two -- of everything.)
While Voyage Foods hasn’t officially launched yet, the brand has been gaining buzz in the last few weeks as it’s been teasing cacao-free chocolate and peanut butter without the peanuts -- both phrases that seem like logical fallacies, but are apparently possible due to the wonders of modern science. While I’m all for alternatives that enable those with allergies or food sensitivities to enjoy their favorite treats, there’s something ominous about the brand’s homepage description, which reads: “We replicated the world’s favorite foods so that we can all enjoy them, forever.” Still, I’m excited to learn more about what this might mean for food accessibility and sustainability. Am I a little scared? Yes. Did I sign up for the mailing list? Absolutely. Will I be trying these as soon as they’ve launched? Perhaps...for research...
I’ll be back next week with a new set of launches in the DTC universe. Email me directly -- email@example.com -- with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.