Launch Digest: Jonathan Bailey’s Favorite Sunglasses, Glowbar’s First Product Launch, And An Iconic New Erewhon Collab

First Up: Some Fun in the Sun

Perfectly timed for summer, British eyewear brand Cubitts has launched a collaboration with Wicked & Jurassic World: Rebirth star Jonathan Bailey in support of his charitable foundation The Shameless Fund. The collection’s limited-edition Loomis sunglasses are inspired by the Cubitts Plimsoll frames, which Jonathan wears in Jurassic World: Rebirth, in theaters this week! 50% of net profits from every pair of the limited-edition Loomis sunglasses sold will be donated directly to the Fund’s mission: to create a world where every LGBTQ+ person can live authentically, love freely, and thrive without shame. 

Naturium has launched their first-ever SPF lip balm: the Phyto-Glow Lip Balm SPF 45 ‘Out of Office Collection.’ As expected for a summer product launch, these new balms focus on sun protection while also delivering a pop of sheer color and hydration. I always forget to put SPF on my lips, so I’ll be throwing one of these in each of my bags this summer.

Trending: Clean Girl Summer

After 6 years, 20 studios, and over 500,000 facials, skincare institution Glowbar is finally entering the DTC space. To celebrate their 6th anniversary, Glowbar has launched their first product, Expert Cleanser. I recently experienced my first Glowbar facial and am a complete convert to their convenient monthly facial membership program that my friends up and down the East Coast have sworn by for years (if you’re in New York, Marley at the Downtown Brooklyn location completely reversed an early summer flare up in 30 minutes – a miracle worker). While their studios continue to expand across the US, they’re also making the plunge into DTC products with their signature Expert Cleanser! I was lucky enough to get an early sample and absolutely love the product for summer: their combination of AHAs, PHAs, and White Willow Bark has been crucial in cleaning off layers of heavy SPF products, while still being gentle on my newly sun-kissed skin. 

Mineral underwear brand Huha is launching their new String Bralette + Hi-Rise String Thong, both lined with Huha’s proprietary zinc-oxide infused SMARTCEL fabric. Zinc oxide is naturally antimicrobial, perfect for sweaty summer months. I live in my Huha Mid Boxers (so unbelievably soft), so I’m very excited to see their new mineral underwear designs.

Trending: Fragrance Fever Hits Erewhon & Beyond

Fragrance is undeniably one of 2025’s biggest trend areas, with brands like DedCool garnering the same kind of cult following a streetwear brand might’ve gotten 10 years ago. Fragrance fever has gotten so hot that brands in completely different markets are clamoring to collab with choice scentmakers. Case in point: Erewhon has teamed up with DedCool to launch an exclusive XTRA MILK Smoothie, inspired by the brand’s bestselling XTRA MILK scent. The first fragrance-turned-beverage will be available July 1 - September 30th at Erewhon stores.

Fragrance subscription service Scentbird has collaborated with Succession’s Sarah Snook with a limited edition collection of scents inspired by her Olivier Award winning performance in Picture of Dorian Gray, now running on Broadway. The standout from the samples in the collection to me was the scent Libertine by The Maker, a clean fragrance brand started by one of the co-founders of Fresh. A huge part of why I haven’t explored beyond the perfume I’ve worn for a decade is the high cost commitment of trying a new bottle of perfume. Scentbird allowed me to bypass that issue by sending smaller 8ML samples of a variety of scents – enough for about 120 sprays. 

In other major fragrance news, Glossier has launched Body Spritz, a new, summery fragrance format to give your hair and body a light, playful mist of scent. Body Spritz is launching in vacation-inspired Orange Blossom Neroli and bright, beachy Sandstone (dreamed up while thinking of the Big Sur coast).

Before You Go…

Flagging that the number one product to change my sleep routine (and therefore my mood, my skin, my life!) is going on sale for Prime Day: Hatch’s Restore 3 will be $30 off, including their newly released Rosy colorway. I am not exaggerating when I say that the thing I’ll miss most while traveling this summer is the phone-free smart sleep routine I’ve designed with my Hatch clock. 

Versa Tote has launched the new Blythe Tote, the perfect sculptural accessory for the beach this summer in a range of really cute colors.

SOULS—the LA-based, celeb-loved grip sock brand—has launched a collaboration with Love Leo Rescue to support pet adoption awareness. 20% of the proceeds from the limited-edition Dog Mom ($20) style will go directly to supporting Love Leo Rescue’s incredible rescue efforts, giving more dogs a chance at a loving home. Aw!

Happy shopping. Email me directly – hannah@thequalityedit.com – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.