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Welcome to Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe.
This week, a lot happened: I decided I not-so-secretly like Troye Sivan, I might actually have the biomechanics to run at Barry’s after all, and everyone keeps saying “the math is mathing” (or something of the sort).
But as the numbers continue to crunch, more exciting things have risen to the top, including a Real Housewife of Atlanta’s skincare line, an unsuspecting Thomas Keller collab, a Scarlett Johansson skin survival kit, and oat milk clothing for the modern-day mylk maid.
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A New Way to See the World

Some people say, “Change your perspective, change your life.” But what if I don’t want to change my perspective, and would rather just change the lenses through which I see the world? Thanks to this week’s new launches, I have two new lens options as well as a mind-altering bevy, and a psychotherapist card game from Esther Perel.
- BUKURRA is the new eyewear brand that has been seen before it’s been heard (of), already worn by Maluma and Alicia Keys. It’s Albania / Kosovo-inspired and perfect for your upcoming Euro adventures.
- Since we’re talking about Euro travel, it only makes sense that we’d mention Past Midnight’s Era Collection, which is taking vintage eyewear looks into the luxe-made future of sight (dramatic-sounding, I know!). No shade, just actual shades.
- If you’re in LA, you know microdosing is in. From the minds of De Soi and Amass, Afterdream is a non-alc, hemp-derived functional beverage for the THC / CBD-aligned that has been designed to enhance perception, elevate mood, and deepen connection without making you feel like that kid who said, “Wait, wut?” after taking an edible in college (not me).
- A new season of Couples Therapy premiered this week, forcing us all back into a “How does that make you feel” state-of-mind. With that…in mind, Esther Perel—in collaboration with Culture Amp—launched Where Should We Begin? At Work, which is a new storytelling game designed to transform workplace relationships, improve team dynamics, and therefore turn meetings into emails…
A Burst of Citrus

We’ve always got our eyes on the flavors of the season, but summer is quickly taking a more lemony, citrusy shape. From candles to room sprays to…protein bars, this week had our moods bright, our auras tight, and our spaces (and something that rhymes with spaces and appetite) feeling just right.
- Scent master Carrière Frères released its Yuzu and Sichuan Pepper Collections to help us transition from spring to summer.
- IQBAR (which I’m obsessed with, btw) and the spatch-cocked chicken king himself (and Michellin-Starred Chef), Thomas Keller, synced up to create Salted Caramel Chip IQBARs and Yuzu Mango IQMIX Hydration Sticks.
- We’ve recently dived into the KŌDŌ London scent-verse, and we’re loving it. They just launched their Miniature Citrus Bliss, which allows for on-the-go, fragrant upkeep.
Honestly, Just Add to Cart Already
Troye Sivan’s lyrics from “One Of Your Girls” in 2023 said, “Face card, no cash, no credit.” In this case, you won’t need cash, but you’ll definitely need credit in order to keep your face card glowing.
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Before You Go

Awwww, miss you! But also, check out the cool things we couldn’t not tell you about before you clicked outta here.
- We’re oil about Dieux’s newest drop. Their Ethereal Cleansing Oil is joining the oil cleansing trend with barrier-loving ingredients that remove all of your future summer skin impurities.
- We’ve been throwing back Happy Aging shots for a while now, but this week, they totally did a 180 on us and dropped a Lean Muscle Formula, that is a first-of-its-kind, all-in-one powder with 20g of organic plant-based protein and a full clinical dose of 5g of creatine monohydrate (which is ALL the rage for women in 2025).
- Bravo queen Cynthia Bailey once said, “Life is about choices, and I choose Cynthia." But now, she is choosing skincare as the co-founder of Glowissima, developed in tandem with Dana Hill-Robinson. It’s New Zealand-made and all about giving the glow as you grow (older).
- This is a major moment for Minor Figures. The alt-mylk brand teamed up with NIGO® 's lifestyle label, Human Made, for an insanely oaty collab. It’s Minor Figure’s first-ever brand collaboration and was really simply born out of brand love and appreciation.
- There are sampler sets, and then there are sampler sets. Vyrao just dropped their Love Eight, which—beyond being in the most incredible packaging ever—contains all eight of the brand’s mood-boosting fragrances, so you can adapt your scent to your mood day to day, minute to minute.
- Get ready because Jurassic World Rebirth is coming out in July (featuring our beloved Scarlett Johannson). To get us in a prehistoric / post-Jurassic era, Scarlett’s very ownThe Outset dropped a Jurassic World Rebirth Skin Survival Kitᵀᴹ, which boasts all of the things she actually used on set to keep her skin radiant while filming.
Happy shopping. Email annie@thequalityedit.com with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.