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Welcome to Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. My mind and eyes are on Copenhagen Fashion Week but, given those collections lean more aspirational than shoppable, I’ll train our collective vision on all the newness that could pragmatically end up in your cart this weekend. And there’s no shortage: from Moon Juice’s latest dustable drop to a massive tin of EVOO made from “famous” Sicilian olives to the official onslaught of Fall fashion, we have plenty to discuss, none of it involving Barbie, and all of it somehow leaving you looking and feeling more radiant. Long sentence; let’s take a breath and get into it.
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Moon Juice’s New Mini Dew Makes You Mega Hot, Mega Smart, And Mega Hydrated, $44
Since its inception, Moon Juice has touched all mediums of nutrient and adaptogen delivery: plumping serums, green juices, cosmic creams, capsules, fermented snackable crisps – even raw cinnamon rolls. (If you know, you know.) But there is simply nothing more Moon Juice, exclamation point, than a jar of dust. Meet the brand’s latest powdered delight: Mini Dew ($44), a 2 in 1 daily electrolyte formulated with over 72 trace minerals and 5 chelated essential minerals that support brain function, mood, hormones, and muscle recovery. If you’re not yet familiar with the benefits of trace minerals and electrolytes, you might want to let Moon Juice educate you, and spend the next few minutes smashing that add-to-cart button. Dehydration has been shown to shrink the brain and disrupt neurotransmitter function and honey, it’s time to get smart. Goodbye dehydration, PMS cramping, dull hair and skin, and brain fog and fatigue. Hello delightful watermelon beverage you’ll sip on all day long, poolside or not.
Why Is Olive Oil So Sexy Right Now?, $60
As I set out to write about Baroncini Olive Oil, I started to frame the brand as an EVOO made famous by its Instagram presence. But then I realized: this isn’t a differentiator. Graza and Brightland are equally internet famous, albeit for their own unique reasons – a well-designed squeeze bottle for Graza, ultra-fresh California harvests and complex flavor infusions for Brightland.
The cynic in me wanted to read (or write) about how Baroncini rests on its laurels: a beautiful yellow tin, gorgeous UGC, and a romantic Italian origin story. But this nectar is the real deal. Founders Pia and Davide Baroncini, the fashion power couple behind LPA and Ghiaia Cashmere, respectively, work with local Sicilian vendors to produce and import handmade olive oil from Sicily to your doorstep. It’s buttery, ultra-fresh, and boasts notes of tomato leaf and bitter almond, made with Nocellara del Belice and Cerasuola olives. The former has been growing in Sicily since 3000 B.C.E. Good with focaccia, ricotta cake, and of course, pasta. Do not scroll on an empty stomach.
Yuzu-Ginger Flavored Sunglasses, $125
Earlier this week, AAPI-founded eyewear label COVRY, known for their chic frames designed specially to fit low-bridge noses, introduced a capsule collection with Asian-inspired sparkling water brand Sanzo. The new sunglasses are inspired by the vibrant colors and playful characteristics of Sanzo’s Lychee, Calamansi, and Yuzu-Ginger flavors, and feature a new silhouette made with plant-based materials – and a charming fruit decal, if you look closely. On the partnership, Sanzo’s Kimberly Lam says: “COVRY, like Sanzo, broke away from the one-size-fits-all model to reach an under-represented community, and we couldn’t be more proud to make our fashion debut with them.” All you need for your next beach day: an ice cold Sanzo and a cool new pair of Lychee-tinted shades.
Honey, It’s Fall – Whether It Feels Like It Or Not
In my book (of life), August is decidedly still SUMMER, and the weather agrees with me. But the fashion calendar churns onward, and this week is officially the start of new Fall collections. Let’s engage in some daydreaming about our autumn wardrobes, shall we?
Ciao Lucia unveiled its Fall 2023 collection Thursday morning at eight o’clock. Yes, I turned on my notifications for this one. Every piece could make up my ideal capsule closet in an alternate dimension in which I possess limitless funds. The highlights? The ruffled Catalina dress ($450), which I’m imagining extra-feminized with a delicate kitten heel and made ultra-cool with a structured Hereu loafer. The boxy Santo Jacket ($575), destined for a day in the English countryside. The end to your search for a timeless merino wool pullover ($395). Endlessly wearable cotton shirts with exaggerated collars ($295) that give Doen and Ganni a run for their money. Sorry to your wallet.
Sophie Buhai’s newest collection belongs in a museum – but first, perhaps adorning your neck. It’s equal parts achingly beautiful and cheeky. See: these Pearl-Lapis earrings and, alternatively, a $1,200 Magnifying Glass Necklace on a leather cord, “to read the menu or inspect a leaf.” Sign me the hell up!
Christy Dawn’s Pre-Fall collection is true to form, full of breezy dresses and florals you’ll want to wear on your (perhaps imaginary) Topanga farmland. Some highlights: a bright crimson cardigan ($428) and silky ocean blue dress ($428), perfect for that wedding you have to attend.
And if you’re thinking about refreshing your athleisure situation, Girlfriend Collective just launched a new icy glass colorway, for keeping cool in the August heat and looking cool year-round. Meanwhile, for the men who are still here after all my chatter about ruffled dresses and pearl earrings: Vuori launched its new Kore Jogger, with a moisture-wicking stretch for every sport, season, and Sunday-morning lounge.