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Will our collective ‘90s nostalgia ever end? Whether you obsess over sleek 1998 Prada or covet ultra-wide-leg ‘90s JNCOs, at this point it feels like the ‘90s have been the cornerstone of fashion references for eons. Other recent trends like the “indie sleaze” revival mimic eras that themselves loudly echoed grunge-y 90s culture. It must be asked – will we ever get sick of referencing this decade, or is something about it uniquely suited to algorithmically-influenced aesthetics?
For now, it looks like the trend is holding strong: Hailey Bieber and Gap announced “The Hailey Jean” this week, a two-silhouette collection of slouchy denim jeans that fetishize the mid-90s. Per the collection’s press release, the jeans are inspired by Hailey’s birth year, 1996. Hailey said in the statement, “1996 was the year I was born and I get a lot of style inspiration from the ’90s because there was something so effortless about that era and the way people wore denim.” Gap even tapped iconic ‘90s fashion photographer Mario Sorrenti to lens the campaign.
There’s something undeniably compelling about the last days of the unplugged, pre-internet era, especially when it comes to something as tactile as clothing. And if Bieber’s market-dominating Rhode Beauty is any indicator, we shouldn’t bet against her trend-setting instincts. For now, ‘90s nostalgia is here to stay.
Here are some of our favorite launches of the week, starting with another ‘90s icon:
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First Up: Pharrell’s High Performance Skincare
Pharrell Williams’ multi-category skincare and wellness brand Humanrace launched two new “high-performance skincare” products: Smoothing Body Scrub and Recovery Body Lotion. The new performance care products are designed around the concept of recovery, using active ingredients to exfoliate, target inflammation, and reduce cramping.
Trending: Rainy Day Scents
D.S. & Durga and Guests on Earth introduced the limited-edition Big Sur After Rain Laundry Detergent. D.S. & Durga's California coastal Eucalyptus scent (one of my personal favorites) is infused with Guests on Earth’s signature biobased detergent infused with Big Sur After Rain. The scent was created to evoke “an atmospheric blend of coastal rain, eucalyptus shoot, magnolia, and Pacific spray.” The limited edition detergent is housed in a custom-designed bottle created exclusively for the launch.
Luxury body care brand Uni launched the Rain Collection, a three-product lineup including a Body Serum, Exfoliating Body Wash, and Body Oil. The Rain scent was designed to “evoke a sudden storm rolling in over the sea: salt on skin, rain on warm wood, linen still damp with mist.” It contains notes of Rain accord, violet leaf, grapefruit, soft florals and a grounding base of woods and musk.
Trending: Kitchen Upgrades
Rocco, makers of design-forward smart fridges, launched a limited-edition collaboration with Gohar World, the on-trend tabletop universe founded by sisters Laila and Nadia Gohar. The collaboration introduces The Super Smart Fridge in Mirror Black, the first-ever finish of its kind for Rocco. Every Mirror Black fridge also includes a pair of exclusive, hand-blown Gohar World & Rocco Champagne Coupes to use along with whatever bubbles you store in your Rocco.
One of Our Place’s most in-demand products is officially back: the Carbon Steel Wok, co-developed with celebrated chef and New York Times bestselling author Kenji López-Alt, has returned! Co-engineered with Kenji to ensure peak performance and thoughtful design, the Carbon Steel Wok is made from an innovative super-nitride carbon steel construction for lasting durability and naturally nonstick performance, with no coating, no toxins, and no seasoning required before first use.
Before You Go…
- Oribe introduced their new Hair Alchemy Bond Building Elixir, the latest product in their bestselling Hair Alchemy line. Powered by encapsulated, Time-Release Strengthening Technology, the elixir gradually diffuses active botanicals into the hair fiber to deliver sustained nourishment over time.
- Ruggable and Jungalow, the lifestyle and creative studio founded by Justina Blakely, followed up on the success of their first collaboration with a new nine piece Jungalow x Rugable Collection. Botanical motifs, geometric patterns, and richly layered textures define each style, brought to life through Ruggable's signature machine-washable format.
- Huda Beauty released three new shades of its versatile Lip Contour Stain. The combo lip liner / lip stain is formulated to deliver up to 12 hours of matte wear, with a dual-sided felt-tip applicator that makes it easy to line, define, or fill the lips with color.
Happy shopping. Email me directly – hannah@thequalityedit.com – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.
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