Launch Digest: Mini Master Chefs, Granola For The New Mom, And Sunglasses For Deadheads

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Welcome to another edition of Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. This week, we’re looking at miniature tools for your budding baby chefs; a gift set designed to nourish new moms; and sunglasses for your next Grateful Dead concert. Keep reading to learn how to trick your children into making you a Michelin star breakfast in bed. 

The Bear, But Make It Kid-Friendly: Material Kitchen Turns Your Toddler Into A Master Chef, $45

Credit: Material Kitchen

Are you also binge-watching The Bear? Once you’ve moved past imagining yourself as an ingenue line cook perfecting your donut recipe, you can turn your aspirations to your children – thanks to Material Kitchen. Earlier this week, Oprah’s favorite kitchenware brand launched its first Kids Collection, featuring miniature versions of Material’s best-selling tools. Grab the Kids Cooking Kit ($45), complete with the Mini Spatula, Mini Air Whisk, and The Cook Deck, a fun and visual recipe card game developed for children of all ages. The kids’ tools are all BPA-free and dishwasher safe, and will brighten your kitchen with delightful pink, blue, and green hues. It’s the perfect opportunity to jump into the kitchen with your children and make some (delicious) memories. No harsh back-of-house language required. 

For Nourishing The New Mom: west~bourne’s New Set, $65

Credit: west~bourne

Is it just my circle, or is everyone giving birth right now? Lucky for you (and me), west~bourne just launched the perfect gift for the new mom – which makes our jobs easy. Chef Camilla Marcus’s delicious plant-based and zero-waste provision brand, west~bourne, introduced the New Mama Gift Set ($65) last week. It includes the brand’s addictive House Granola, Coconut Almond Crumble, Porridge Grains, and two special recipes from Camilla for healthy and comforting post-birth meals, all bundled in a wooden box with compostable hay and personalized note. Camila just welcomed baby number three herself, so she’s no novice when it comes to post-partum nourishment. Go ahead and gift the new mom in your life – she needs all the extra support she can get. 

Send Cash With Elegance And Ease: Birdie Upgrades Your Gifting Game

Credit: Birdie

We’re often curating the ideal gift for every person and situation here at The Quality Edit. With the launch of Birdie, a cash gifting app designed for celebrations instead of quotidian payments, gifting money with tact and taste just got a whole lot easier. The first digitally-native way to gift money, Birdie makes the entire process seamless,  and will even notify you when your gift is received. Choose your gift amount and personalize with a digital greeting card – and hit send via email. Birdie is currently in Beta, and officially launches on August 9. If its nascent brand identity is any indication, Birdie is sure to be every 20 and 30-something’s next favorite gift (to send and receive).  Sign up now, and consider yourself an early adopter. 

Senia Launches A New Jewelry Set That Works Overtime, $325

Credit: Senia

We’ve covered Senia’s literally limitless Infinity Earrings in the past on TQE – the pair can be worn 50 different ways, so your singular purchase yields far more than just one look (a positive point in the cost-per-wear column). This week, the brand debuted its latest modular invention: The Pillow Chain Set ($325). Comprised of one bracelet and one anklet, the two pieces can be connected to form a necklace, allowing for seamless versatile styling. Shop the new set in gold or silver, choose between three different sizes, and get to linking and building.

For The Deadheads: AKILA Sees Life Through Lightning Bolt And Rose-Adorned Lenses, from $140

Credit: AKILA

LA eyewear brand AKILA teamed up with The Grateful Dead to launch the band’s first-ever collection of sunglasses featuring two frames inspired by the Dead’s timeless visual identity. The Ares ($160), a bestselling AKILA frame, gets upgraded with lightning bolts at each end and skull plaques on the hinges. Meanwhile, the Miracle ($140) – a teardrop aviator style – features tie-dye-esque gradient lenses and custom temple cores engraved with the Dead’s lightning bolt and roses. For superfans and bandwagoners alike. 

I’ll be back next week with a new set of launches in the DTC universe. Email me directly – – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.

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