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I’m putting my research cap back on for another round of throwdown, this time between Bobbie–my tried-and-true, European-style, organic formula–and Enfamil, a storied brand often offered in doctors’ offices and hospitals.
This one’s a story of old school versus new school, as Enfamil has been producing formula since 1959, while Bobbie was founded in 2018 with the intention of raising the bar on formula for modern parents. Discover their differences–and ultimately my preference–below.
The Players:
Bobbie: Founded in 2018 by two moms who struggled to breastfeed and were frustrated with the formula options on the market, Bobbie is the OG European-style infant formula that’s both made and sold in the US. Bobbie is made in Vermont, and at their own facility in Heath, Ohio built specifically for infant nutrition. The brand meets FDA requirements for infant formula and was inspired by European nutritional requirements. It is USDA Organic and was the first U.S. infant formula to receive both the Clean Label Project Purity Award and the Clean Label Pesticide-Free Certification. Notably, Bobbie’s team of scientists, innovators, and regulatory experts are largely moms, so your concerns are their concerns, too.
Enfamil: Enfamil baby formulas are manufactured by Mead Johnson and Company (which was acquired in 2017 by Reckitt Benckiser). The brand’s infant formulas are not certified organic. Enfamil formulas meet FDA requirements for infant formula.
Test 1: Variety
Bobbie: While Bobbie launched with one formula, the brand has expanded its range and now offers an Organic Whole Milk Infant Formula, Organic Gentle Infant Formula, Whole Milk Infant Formula, and Organic Infant Formula, all of which are suitable for full term, healthy infants between 0-12 months old.
Enfamil: Enfamil offers a variety of infant formulas in powder and liquid form as well as specialized formulas, electrolytes, and toddler nutrition products. Enfamil’s standard formulas include Enfamil Optimum and Enfamil NeuroPro, while the larger Enfamil family includes Gentlease, A.R., ProSobee, Reguline, hypoallergenic and specialized formulas.
For the sake of this comparison , we’ll be comparing Bobbie’s Organic to Enfamil’s NeuroPro, the brands' original infant formulas.
Test #2: Ingredients and Quality
Bobbie: Bobbie uses lactose as its exclusive carbohydrate source and contains no corn syrup, alternative sugars, soy allergens, or palm oil. Its protein is milk-based, and its original formula is made with grass-fed, organic milk. As a USDA Organic formula, its dairy must meet federal organic standards, including restrictions on antibiotic use. Bobbie uses a proprietary fat blend that includes safflower, sunflower, low erucic acid rapeseed, and coconut oils, and it has a 60:40 whey-to-casein ratio (which matches the ratio in mature breast milk). It also has added DHA, an omega-3 fatty acid important for brain and eye development.
Enfamil: The routine Enfamil products are non-GMO (but not organic) and available in a variety of forms (liquid, powder, and concentrate). Like Bobbie, Enfamil NeuroPro uses lactose as its carbohydrate source, and provides fat from coconut and sunflower oils. Unlike Bobbie, Enfamil contains soy and palm olein oil. Enfamil Optimum includes lactoferrin and MFGM components, while Enfamil NeuroPro includes MFGM components along with DHA. Enfamil NeuroPro is fortified with DHA, though not at E.U.-required amounts.
Test #3: Taste & Digestion
Bobbie: Bobbie is known for mixing well and easily without much bubbling or foaming after shaking. As far as taste and feel, Bobbie is smooth and doesn’t have that typical metallic-y taste that most formulas do (it’s a taste that comes from iron–Bobbie has managed to avoid the metallic-y taste while still meeting both EU and FDA iron requirements). It also offers a subtle hint of sweetness modeled after breastmilk with an otherwise mild flavor. In terms of digestion, Bobbie’s 60:40 whey to casein ratio was designed with your baby’s digestion in mind.
Enfamil: Enfamil also mixes well with both warm and cold water.
Test #4: Cost & Convenience
Bobbie: We’re big fans of Bobbie’s Stay Stocked™ membership. The Organic Original formula runs ~$1.66/oz, and one can makes about 25 4 oz. bottles. Additionally, Bobbie is carried at Whole Foods Market, Costco, Meijer, Walmart, and Target stores nationwide. On Target shelves, Bobbie is available in two sizes—the original 14.1 oz can and a new, larger 24 oz can.
Enfamil: Enfamil can be ordered online as well, and its price varies depending on the product: Enfamil Optimum costs $2.34/oz, Enfamil NeuroPro costs $1.88/oz, Enfamil NeuroPro Gentlease costs $2.00/oz. It can be found at most retail locations and is available for sample at some pediatrician offices and hospitals.
Test #5: Brand Values
Bobbie: We write a lot about brand ethos at TQE, and I’m thrilled for an opportunity to share more about Bobbie’s. It’s a mom-founded and led brand, which means the business is personal for Bobbie’s team. The company advocates for important issues related to feeding, parental leave, and other family-focused topics and is extremely passionate about parent-focused issues on social media. And, quality is everything to Bobbie: the brand invests in rigorous testing, product security, and tracing in order to prioritize your baby’s digestion, health, and development. It’s a brand that offers an outstanding product and also peace of mind–Bobbie has completely earned my trust, something few brands in the parenting space have accomplished.
Enfamil: Enfamil’s main focus is on quality assurance–each of its infant products undergoes extensive quality and safety checks throughout the manufacturing process, and a representative number of samples from every batch are tested to ensure quality standards are met. It’s the brand’s main selling point in terms of ethics which is, of course, crucial and valuable to any parent. Beyond that, the brand doesn’t offer much information on its values.
Final Verdict: Bobbie
It’s important to note two things: first, that a fed baby is always most important. Second, that choosing a formula is a personal decision and can vary based on personal needs. With that being said, I prefer my tried-and-true Bobbie over Enfamil for a few key reasons: it’s important to me to choose an organic formula that’s modeled after breast milk, I love how transparent Bobbie is in terms of both ingredients and sourcing, and, I love the mission and ethos of the brand.
Try Bobbie today.
Information obtained as of July 2022 and updated August 2026.
