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Welcome to Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe.
Two beauty and fashion powerhouses have finally embraced the full potential of creator-led marketing: both Sephora and Condé Nast made announcements this week that they will be launching affiliate marketing storefronts. Digital storefronts are marketplaces designed for influencers and content creators to build curated selections of products for their followers to shop. The creators then receive a set commission from any sales. Launching in October, My Sephora will allow influencers to create shoppable digital Sephora storefronts seamlessly integrated into mobile and desktop versions of the retailer’s website as well as the Sephora app. Condé Nast’s new platform Vette will launch in 2026 as a new option for content creators to curate shoppable storefronts bolstered by Condé Nast’s cultural reach and new AI-powered merchandising tools. Vette will utilize revenue share models and brand partnership opportunities to boost creator profits.
Sephora’s expansion of their affiliate program is particularly notable given how notoriously limited the retailer’s affiliate partnership program has been in the past. As they attempt to compete with established players like LTK and ShopMy, Condé Nast and Sephora will need to find unique ways to entice creators and shoppers over to their new platforms. One major draw for shoppers: consumers will be able to check out directly through the platforms instead of being redirected to external brand & retail websites, making for a more seamless shopping experience.
It’s fascinating that these announcements come from once-dominant players in both the beauty and fashion spaces, two sectors whose marketing models have been upended by the rise of influencers on platforms like TikTok. Will this be a lucrative venture that successfully reinvents relics of the retail and print magazine era? We’ll have to wait til the dust settles next year to find out. Now, onto some new products we’ve spotted this week…
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First Up: Aperitivo Hour

The non-alcoholic beverage trendsetters over at Ghia have whipped up their most Italian spritz yet: the Blood Orange Le Spritz. Crafted with the brand's signature bitter apéritif and sun-ripened blood orange, this spritz honors the ritual of Italy’s aperitivo hour. I received samples earlier this week and have been enjoying the spritz as a part of my post-work wind down.
Trending: Daily Routine Boosters

Moon Juice launched their new Neuro Magnesi-Om®, a supplement designed for both short and long-term cognitive support. As the brand explains: “Healthy cognitive ability depends on healthy synapses (the meeting points between neurons). As we age, we generate fewer new synapses and lose synapse density as old ones prune off.” The supplement includes Lion’s Mane and Ceremonial Grade Matcha, and is powered by Magtein Magnesium L-Threonate, which crosses the blood-brain barrier to increase the brain’s magnesium and support synapses. Unlike other Magnesium supplements that are used for sleep, Magnesium L-threonate acts differently in the body, making it perfect for morning jumpstarts + afternoon boosts.

After a year and a half of design and testing, Flaus launched their new Woven Floss Heads for their signature Electric Flosser. Explains Founder, Samantha Coxe: “They are 200% stronger and designed for those that break floss.” The flosser’s sleek design and recyclable floss heads have impossibly transformed flossing into my favorite part of my nighttime routine, and I look forward to trying their new stronger floss heads.
Trending: Holiday Sets

Though most brands wait til October to start promoting their holiday gift sets, a couple early birds debuted the first holiday sets of the season this week. Augustinus Bader unveiled their 2025 The Holiday Collection, featuring a curated selection of their latest and most groundbreaking launches to date, including their second ever holiday exclusive Advent Calendar, The 12 Days of Bader. Whether you’re shopping for a skincare enthusiast or splurging on a little treat for yourself, Bader’s ultra luxe skincare sets will make a great gift this fall.
Luxury haircare brand Oribe launched their 2025 Oribe Limited Edition holiday sets, designed in collaboration with Finnish artist Kustaa Saksi. This year's artwork takes inspiration from the Norse goddess Sif's golden flowing hair — which symbolizes the prosperity of nature's seasons. The new line of gift sets includes everything from rejuvenating hair care and iconic stylers to indulgent formulas for body and home.
Before You Go…

- Cabana launched its first ever collaboration with Gwyneth Paltrow’s lifestyle brand goop. Together, they’ve created a collection that blends Cabana’s artisanal craftsmanship with goop’s mindful, intentional approach to living. The collab includes beautiful ceramics, woven placemats, olive leaf print linens, and more.
- Summer Away launched the third and final part of its Fall ‘25 Collection, Sierra. I’ve loved everything from their first two fall drops, and can’t wait to sample styles from the final part of their autumn collection.
- On the beauty front, ISAMAYA Beauty, the artistry-first brand from pioneering makeup artist Isamaya Ffrench, unveiled the CORE 1 and CORE 2, two reimagined eyeshadow palettes. These sculptural palettes revive and elevate the brand’s sold-out, cult-favorite Industrial Palettes with improved formulas, new shades, and intense sparkle.
- Luxury skincare brand Ourself introduced the Complexion Brightening Serum, formulated to target every stage of discoloration from prevention to correction.
- Actress, activist, and wellness advocate Selma Blair made her skincare debut with Australian evidence-based skincare brand, ESK. The Ultimate A Gold Night Cream is the brand’s first innovation formulated specifically for sensitive, mature and reactive skin. Having lived with autoimmune-related skin sensitivity, Blair rolled up her sleeves to join ESK’s Dr. Mansberg in formulation, testing and packaging the active-ingredient-packed product, while making sure it was gentle enough for delicate skin.
- Over in the pantry, Freestyle Snacks dropped a new briny new obsession: PICKLES! Just in time for back-to-school season, they’ve launched a trio of shelf stable, preservative-free pouches. I’ve sampled and loved all 3 flavors, including Classic Dill Pickle Chips, Kickin’ Pickle Chips, and (my favorite) Garlic Dill Mini Pickles.
- The butter yellow trend has reached the kitchen: Our Place has teamed up with chef/content creator Molly Baz and lifestyle/footwear brand Crocs to debut a Butter Yellow collection. This new drop reimagines Our Place’s bestsellers in a warm Butter Yellow shade, including various cookware sets and the brand’s popular Wonder Oven. Our Place is also introducing the first ever crossover between cookware and accessories: Butter Yellow Hot Grips (silicone cookware grips) with perforated holes designed for collectible silicone charms (think Charms by Crocs, but for your kitchen).
Happy shopping. Email me directly – hannah@thequalityedit.com – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.