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Welcome to Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. Today is a special edition, because it is also my birthday – which means every launch feels like a little gift, made just for me. And let me tell you: these launches are the gifts that keep on giving. Newness from Honey Mamas, a Reformation x VEJA collaboration that has me thinking I can climb mountains, and a fabulous line of children’s clothing that makes motherhood look more appealing – at least to my aesthetic predilections – as I turn one year older.
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GORPcore Is A Lifestyle, Not A Trend
Yesterday, sustainable shoes met sustainable fashion: VEJA and Reformation launched two sneakers that work double-time, just as suited for the trails as they are for your “real life.” Or for cosplaying that you belong on the trails in your real life. Whatever. Choose your own adventure – these shoes can take you there. Modeled after VEJA’s Venturi sneaker and true to the brand’s bio-based materials, the shoes are made in Brazil and constructed with recycled polyester, Amazonian rubber, sugar cane, organic cotton, and natural latex. Snag the neutral cream or a warm walnut brown, and start dreaming of the fabulous marriage between these sneakers and your fall wardrobe. A chunky sock and that brown contrast suede? With a vintage fleece or a wool coat? Autumn, settled.
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Scent Meets Science: P.F. Candle Co. Wants To Lift Your Spirit
Speaking of autumn…do you have your home scent situation prepared to accommodate (and celebrate) the crisp in the air? I’m not talking pumpkin spice – although there’s certainly nothing wrong with that. But if you’re not into your home smelling like a bakery, P.F. Candle Co.’s new Alchemy line might be just the magic you’re searching for.
Or not necessarily magic – but rather, science. The brand worked with universities across multiple countries to track how particular fragrances affected individuals’ brain activity, heart rate, skin response, and total emotional state. The result? A line of four scents intended to positively uplift not just your home, but also your spirit: Bergamot Shiso for energy, Myrtle Mint for clarity, Geranium Moss for “connection” (the correlation between scent and effect here is mysterious to me), and Enoki Cedar for grounding. Spiritual well-being and domestic bliss…who says money can’t buy happiness?
(And if you are into the bakery thing, I burn through P.F.’s Spiced Pumpkin like it’s my full-time job.)
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Bouqs Wants To Make Your House An Autumnal Home
Bouqs just launched a line of spooky flower arrangements, ideal for sending as a moody Halloween or Scorpio-season gift – or for sprucing up your own autumnal decor ahead of Thanksgiving. If you’re looking for a pop of fright in a corner of your haunted house, might I point you to some black roses? If you, like me, prefer an elegant autumnal touch, the calla lillies and marigolds are calling your name.
Honey Mama’s For Encouraging Secure Attachment Styles
Do you have a die-hard dedication to the transcendent delight that is Honey Mama’s chocolate? You’re not alone. The brand made its name on decadent chocolate truffle bars formulated with nutrient-dense, quality ingredients that are just as nourishing as they are indulgent. A few weeks ago, the brand quietly introduced a new line of Truffle Treats: single-serving bars with a slightly different formula, engineered to last longer out of the fridge so you can safely carry a Honey Mama’s treat with you at all times. They’ve launched with the brand’s fan-favorite Chocolate Cake, along with new Mocha Crunch and Cinnamon Roll flavors. Snap out of your scarcity mindset with a pocketful of treats.
Milk Teeth Launches A Closet-Envy-Worthy Collection For Your Toddler
You may recall, nearly two years ago, when The Row first launched its children’s clothing line. We were looking at $600 cashmere sweatpants for a toddler who would outgrow (or stain) said items in a matter of months. Subtract a zero and you’ve got Milk Teeth’s new – and fabulous, and chic, and playful – knitwear collection just in time for fall. The Strawberry and Swirl sweaters are very Lisa Says Gah (which, now that I think of it, is a brand that sounds like it’s made for toddlers). Don’t miss the Crayon Stripe Pants or the corduroys. If only it weren’t objectively impossible to shop from a collection tailored for miniature humans.
For Your Next Movie Night: The New Popcorn Frontier
Just when you thought these snack brands couldn’t innovate further…
Cheerie Lane is the latest CPG brand to hit my inbox. At first glance, it’s just another beautifully branded snack company that’ll look cute in a curated market or on the shelves of Erewhon. But I might compel you to look closer. The first innovation in the popcorn game since the microwaveable bag, Cheerie Lane has developed an all-in-one pod with whole, natural ingredients like heirloom kernels and cacao butter, designed to melt and pop on your stovetop (or in the microwave) in a matter of minutes. They’ve launched with Butter, Rosemary Garlic, and Tomato Basil varieties – join the Popcorn Of The Month club if you’re a flavor aficionado.
Before You Go…
Vacation launched a limited-edition Sun Belt ($30) sampler set, featuring travel-friendly versions of the Baby Oil SPF, After sun Gel, and Super Spritz SPF 50. Ideal for your next warm weather escape – and TSA-friendly, too.
Deliciously Ella, the London-based (and beloved) food and wellness brand, just launched its first-ever CPG products in the U.S. this week, available exclusively on Thrive Market. Find out what all the British buzz is about via empirical testing of hazelnut oat bars and salted chocolate almonds. For science.
TOCCA launched its newest fragrance, Lucia, on the first of this month, and it smells like the fresh arrival of Fall in a forest. Think: sun-dappled lemon, woody vetiver, and fig tree. Yes, you can smell like the Garden of Eden.
Happy shopping. Email me directly – zoe@thequalityedit.com – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.
