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The most shocking launch of this week is the month of October, just as a concept. Welcome to Fall. While we saw only a few noteworthy launches this week, the emphasis is on quality over quantity:
Birthdate Co., known for its beautiful, astrologically-informed custom candles crafted for your exact date of birth, just launched a limited edition “Survive Mercury Retrograde Candle” -- and the name simply says it all. In a striking red jar, a hinoki cypress scent infuses your space with a sense of serenity (and a clear quartz stone literally inside of the candle helps to balance and purify energy, if you believe in that stuff, which I absolutely and shamelessly do). Because it’s designed specifically for this Mercury Retrograde season, it also comes with a custom reading. Snag yours now before it sells out -- and before Mercury goes direct on October 18.
The Row Launches Cashmere For Kids (Yes, Really), from $290 (Yes...Really)
In what is undeniably the cutest launch of the week, if not the year, The Row debuted its first children’s collection featuring a genderless line of cashmere pants, crewnecks, cardigans, and velvet slip-ons. The accompanying lookbook is overwhelmingly adorable, and as an adult, I would purchase each item in the collection (hypothetically, considering that the least expensive piece is a $290 beanie). As if this were not already a little ridiculous, consider the description for the aforementioned velvet slip-ons: “Venetian gondolier-inspired slipper in plush velvet with hand-stitched sole.” I rest my case, but I’ll still be admiring from afar.
Earlier this week, Susan Alexandra teamed up with Philips Sonicare to drop a limited edition tote, travel bag, and stickers. This partnership is just silly enough to incite major delight (what SA does best). Featuring transparent totes with geometric rhinestone designs -- and names like the Travelina Tote Bag -- the whimsical collection is “inspired by the portability and bold design of Philips One by Sonicare power toothbrush.” Yes, it’s funny, but it’s also fabulous.
Ghia, the DTC world’s favorite non-alcoholic apéritif (and mine too), launched Ghia Ginger on Wednesday. Featuring its bitter Aperitivo in combination with ginger beer (sweetened with wildflower honey and flavored with fresh ginger), even the description of this spritz is making my mouth water -- I’m ready for cocktail hour.
Our favorite adaptogenic, vegan, and gluten-free good-for-you cookie dough, DEUX, just launched its limited edition Pumpkin Spice flavor this week. It sold out almost immediately, but fortunately they restocked -- so you’ll want to order your jar(s) ASAP. Elevated with chunks of chocolate and immunity-boosting ingredients like Zinc and Elderberry, this flavor will keep you feeling good through Fall (in mind, body, and spirit).
Last but certainly not least, DTC giant Glossier launched Monochromes, a refillable monochromatic eyeshadow trio in three “essential” finishes: matte, satin, and metallic. Choose from an edited selection of 10 shades -- all inspired by colors found in nature -- that are vegan and talc-free, housed in tins that are reusable and recyclable. If the Monochromes will make my eyelids look as iridescent and alluring as the ones on Glossier’s Instagram? I’m adding to cart...
I’ll be back next week with a new set of launches in the DTC universe. Email me directly -- firstname.lastname@example.org -- with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.