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If you’ve followed my byline at all over the last year, you’ll know I’m a bona fide The RealReal aficionado. Sure, their measurements might not always be accurate and their mannequins may occasionally be bizarrely styled, but The RealReal is still the most efficiently organized & comprehensive way to shop luxury secondhand online. The RealReal just released their 2026 Resale Report, a fascinating peek behind the curtain on how ultra-specific shoppers use The RealReal. The report is powered by a pretty incredible data set: “15 years of proprietary data across more than 50 million items sold and a community of 44 million members.” Here are a few of my favorite takeaways:
- Demand for vintage is sky high. The RealReal defines vintage as “pieces that are 15+ years old; significant to fashion history; culturally relevant; and stylistically relevant.” According to the report, “Decade-specific saved searches rose 135% Y/Y. Searches for 2000s fashion jumped 93%.” Overall demand for vintage on the site rose 432% since 2020.
- Shoppers are getting specific. Fashion lovers are increasingly searching for specific designers or eras, rather than blanket searches by brand or category. For example, searches surged a shocking 650% for "Phoebe Philo Celine.”
- Chanel is chic again. We didn’t need The RealReal to tell us that Matthieu Blazy’s Chanel takeover has been a runaway success, but now we have some more data to prove it: searches for Chanel creative director Matthieu Blazy rose by 10,967%.
- The algorithm is no match for local trends. The RealReal spotted some interesting location-specific shopping trends, like Minneapolis shoppers’ love for Thom Browne, and Dallas’s obsession with David Yurman jewelry. I find it heartening that despite the ubiquity of a handful of creators and brands across all of our feeds, our local tastes haven’t been totally flattened yet.
If you feel like combing over the (fascinating) full report, you can read it here. In the meantime, here are the best product launches this week:
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First Up: Cuteness From Cou Cou x Sandy Liang
It-girl intimates brand Cou Cou and NY fashion darling Sandy Liang have collaborated on a limited edition collection inspired by back to school nostalgia. The collection includes days-of-the-week underwear, on-trend square neck camisoles, and more. This match makes total sense: Sandy’s signature creativity and playfulness is a perfect fit to update Cou Cou’s signature, classic silhouettes. Plus these pieces are a great way to invest in a Sandy design at a lower price point.
Trending: Seductive Scents
Valentino Beauty is updating their iconic ‘90s Vendetta scent with a duo of fragrance launches. Vendetta Donna is a floral gourmand woody fragrance, while Vendetta Uomo is a woody spicy gourmand. The new launch centers around a buzzy campaign starring new brand ambassadors Dakota Johnson and Alexander Skarsgård.
OUAI unveiled Laurel Canyon, a woody fragrance inspired by the drives through the legendary Californian enclave. The new scent combines notes of cedarwood, musk, fig leaf, violet, and jasmine. As a nod to its road trip inspired roots, Laurel Canyon will be available exclusively at Ulta in a travel size.
Trending: Beauty Brands Branch Out
MERIT has teamed up with Live The Process to create the beauty brand’s first-ever activewear collaboration. Like MERIT’s minimalist beauty routines, the activewear pieces are meant to blend seamlessly into busy routines. The limited edition capsule comes in custom colorways including MERIT’s signature blue.
To celebrate their 5 year anniversary, bodycare brand Soft Services launched a special edition anniversary collection. The limited edition line includes a generously-sized denim carryall tote designed to soften with use, handy utility keychain, and set of Soft Services minis.
Before You Go…
- Internet sleuths have deduced that Lindsay Lohan will be teaming up with beauty industry veteran Lara Verdugo to launch Linlo Beauty (!). It seems like early days for the brand, & we’re looking forward to more details.
- Create Wellness expanded its Creatine + Electrolytes Mix line with the new Lemonade Collection. Featuring four lemonade flavors (Strawberry, Raspberry, Peach and Classic Lemonade) each stick delivers 5g of creatine, 800mg of electrolytes and 1,000mg of taurine to support energy foundation, delivery and sustainability.
- Hamptons winemakers Wölffer Estate Vineyard have released the non-alcoholic Summer in a Bottle Rosé Zero. A reimagining of their summery Hamptons rosé, Summer in a Bottle Rosé Zero was developed for 5 years as the vineyard’s go-to summer beverage for mindful drinkers.
- Functional fragrance brand INITIO Parfums Privés launched the new OUD FOR GRACE. Joining the Black Gold Project (INITIO’s signature oud collection) OUD FOR GRACE was developed to evoke feelings of confidence and authority. The fragrance combines bergamot, woody notes, and lingering gourmand accents.
- Biologique Recherche extended their anti-blemish protocol with Sérum Vivant, envisioned by the French skincare experts as an heir to the iconic Masque Vivant. The corrective serum uses yeast extracts, prebiotic insulin, and dendritic polylysine to help address persistent blemishes and redness.
Happy shopping. Email me directly – hannah@thequalityedit.com – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.
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