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Welcome to Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. This week, it’s the beginning of Barbie season, the final countdown to lock down your Mother’s Day gifts, and a whole lot of capsule collections and collaborations – from jewelry to lipstick to sneakers to bananas – oh my. We’re losing time already. Let’s get to shop-talking (and shopping).
Why not kick things off with a beverage fit for a real life Barbie? Swoon pays homage to Greta Gerwig’s (highly anticipated) Barbie with the launch of another new twist on an old classic: a tart, fruity, zero sugar Pink Lemonade ($29.99 per 12-pack), naturally sweetened with monk fruit. Launched in partnership with Mattel, the two brands have committed 10% of net sales to support the Barbie Dream Gap Project, which provides resources, curriculum, and leadership opportunities to girls between the ages of 5 and 10 across the globe. Come on Barbie, let’s go party!
Mother’s Day, Settled – For The Domestic Goddess And Epicurean Alike
We’re officially in the sweet spot of last-minute Mother’s Day gifting recon: it’s not too late to find something thoughtful, and brands are continuing to churn out some very special – and very limited – drops for the #1 woman in your life.
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Flamingo Estate, the LA-based purveyor of all things sensory and environmental indulgence, just launched a few ideal gifts for the mom who deserves to be pampered (read: every mom). The highlights include:
A Dozen Cousins, Partake, and Golde teamed up this month to create a postpartum meal kit ($39.99) dedicated to nourishing mothers with healthy pantry staples, indulgent snacks, nutrient-packed superfoods, and helpful meal ideas. The collaboration was born from the brands’ collective efforts to bring awareness to the Maternal Health Crisis in America, where Black women are three times more likely to pass away from a pregnancy related-cause than White women. All proceeds from the meal kit are being donated directly to Kindred Space, an LA-based and black-owned birthing center dedicated to addressing the maternal and infant health disparities in communities of color. Delicious treats for the mom or mother figure in your life, and a meaningful (and essential) give-back initiative that only sweetens the deal. Add. To. Cart.
Cariuma Dreams Of Summer, While Salomon Leans Cottage Core
It’s not every week that the footwear launches constitute their own sub-heading. Cariuma and Salomon, two sneaker brands in completely different aesthetic worlds, both introduced new styles for your spring and summer footwear refresh in the last few days.
As a part of an ongoing collaboration with Pantone, sustainable shoe brand Cariuma has formulated the perfect summer footwear palette, with colorways that evoke farm-fresh produce and flower fields in full bloom. Shop Capri Blue, Fuschia, or Peach ($89) — and begin to dress for the weather you want, not necessarily the weather you have (I’m looking at you, persistent LA rainclouds).
Salomon captures the balletic aesthetic du jour with its Cottage Core capsule (from $100), featuring two sneaker styles in buttery, two-toned colorways and unisex sizing that will likely sell out in a matter of days. I’d be shocked if they’re still available by the time you finish this sentence, but a girl can dream.
It’s Giving: Banana
It’s also not every week that we see two banana-related launches. I’ll explain…
Granola butter brand Oat Haus just dropped a very limited batch of Banana Bread Granola Butter ($12.95), and it’s begging to be swirled into baked goods or your (otherwise yawn-inducing) morning oatmeal. I also might argue that it’s a delicacy best enjoyed with a spoon, straight from the jar. To each their own!
The Society Archive, the NY-based vintage vault of stylist Marcus Allen, also went bananas – or rather, Banana – this week, with the launch of a curated capsule composed entirely of pieces from 90s and 00s Banana Republic. I’m withholding my personal commentary on whether a trench coat from Banana Republic should be priced at $298 simply because it was made 25 years ago.
From private sales you shouldn’t miss to a distinctly spring lip launch from Glossier, you might want to check out just a few more URLs before U Go:
LA-based fine jewelry brand J. Hannah – with pieces that look like heirlooms you’d pass on to your gorgeous great-great-granddaughter – is having a rare private sale. And you can use the code BEJEWELED for an extra 20% off sitewide. Thank me after your damage is done.
Two great new collections: COS’s Atelier launch, teeming with instant classics that look like a mix between both Hepburns (Katherine and Audrey, of course); and Simon Miller’s The Valley, which reimagines polka dots and mesh into pieces that feel at once bold, playful, and infinitely wearable.
Final thoughts for your spring-to-summer beauty arsenal: Glossier’s new soft and buttery G-Suit formula ($22), available in nine vibrant shades, and Legology’s new Jelly-Lite ($60), a cold comfort mask engineered to hydrate legs and stimulate lymphatic activity to reduce puffiness.
Happy shopping. Email me directly – – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.