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Welcome to another edition of Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. This week, a smorgasbord sampling of everything – and, as always, a dedicated beverage section. Let’s get right into it, I’m parched.
The Best Sale Of The Season, Year, Week, Etcetera: My SSENSE Carts Haunts My Sleeping And Waking Hours
This isn’t technically a new launch, but it is timely: the SSENSE sale is back, and with new additions piling up at 50% off, now is the time to take the plunge on every purchase you’ve ever considered from your favorite independent designer or brand. I’ve been spiraling around all of the crisp and beautiful Tekla offerings – from bed sheets to wool blankets to bath towels to robes – along with delicate pieces from Araks (the maker of Zoë Kravitz’s infamous blue slip dress worn while hysterically laugh-flirting at Channing Tatum) and my favorite sparkly yet sharp Justine Clenquet, all at prices so ridiculously good you’ll be driven to madness. Speaking from personal experience.
Stay Hydrated With A Deluge Of Beverage Launches, From A DTC Wine Club To Canned Matcha By Emma Chamberlain
Would it be my Launch Digest if I didn’t allot significant digital real estate to the latest and greatest in DTC liquids? New this week, paired with the ideal use-case for each:
For poolside sipping: Sound just launched a limited edition flavor – Rose with Lime & Hibiscus Tea ($30) – that tastes as refreshing as it sounds. This new bubbly, caffeine-free blend is inspired by Sound’s co-founder, Salim Najjar. The flavors of rose and cardamom are reminiscent of Salim’s summers spent in Lebanon with his grandmother, an ode to his Lebanese cultural roots and sense memories. Made with organic rose petals and hibiscus, this sparkling tea blend doesn’t just taste divine, it’s also a great source of antioxidant-rich polyphenols.
For matcha lovers, made by queen of caffeine Emma Chamberlain: This week, monk-fruit beverage brand Swoon launched a sugar-free Matcha Lemonade in collaboration with Emma Chamberlain ($39.99). With 70 mg of caffeine from ceremonial grade, organic matcha and just the right touch of sweet, citrusy goodness from monk-fruit lemonade, this canned pick-me-up tastes as delightful as it looks.
For the soda-alternative curious: Perfy, the latest brand to invent a better-for-you soda, boasts three childhood-like flavors with only 5g carbs and 20 calories. Enhanced by additions like L-theanine, ashwagandha, and turmeric, you can enjoy your Fruit Punch, Blood Orange Yuzu, and Tropical Citrus with all of the flavor, none of the blood-sugar spike, and some extra brain and mood-boosting benefits ($35.99).
Craving a buzz? Dry rosé on tap (or at least on your doorstep): Wine brand Summer Water has revamped and relaunched Societé, a combination between a wine club and subscription service, just in time for summer sipping. Basically, it’s the first and only wine club dedicated to shipping monthly doses of California-grown dry rosé – so naturally, it sells out every year. Membership is free, and subscribers save 10% on every bundle. Sign up for your sunny-weather supply, whether you prefer a classic crisp rosé or Keep It Chill, the brand’s chillable red counterpart.
New To Me: NOIRANCA, from $200
I’ve just learned of vegan leather handbag brand NOIRANCA, which dropped its newest collection this month. Featuring beautiful geometric pieces made from PETA-approved vegan leather with 58% recycled elements, NOIRANCA isn’t just sustainable via its materials, but also designs intentionally timeless bags you’ll wear with everything for years to come, discouraging wasteful consumption habits. Shop the new collection and find the perfect piece for your stylistic sensibilities; I’m daydreaming about the Frida ($220) and Miriam ($220).
Sweet, Self-Care Treats For Difficult Times
A few very drool-worthy sweet treats and self-care enhancers graced my inbox this week:
Sunscoop – the plant-based, allergen-friendly ice cream brand made with organic coconut cream and superfood additions like maca and adaptogenic mushrooms – relaunched its DTC shop last week (start with the Top Sellers pack, $62.99). It also introduced two new flavors: Cold Brew Swirl and Cookie Whoa! (featuring cookie dough from Toto) which are sure to satisfy your sweet tooth, and lift your spirits. Because vegan ice cream should be hedonistic, too.
Ghia, the maker of my favorite alcohol-free aperitif, just made things official with Ghianduja, its delicious chocolate hazelnut spread – it’s now a permanent product. Ghianduja ($32) first launched as a limited holiday offering earlier this year. After selling 2,000 jars in December, the brand is giving customers what they want: a stable source of their favorite drizzle-able delight. Ghia’s founder, Melanie Masarin, suggests a generous serving over homemade crepes.
selfmade, the AAPI-founded psychodermatology brand dedicated to merging skincare with self-care habits, is highlighting its True Grit Resilience scrub ($34) in honor of Mental Health Awareness Month. The scrub doubles in functionality for the body and scalp, working to reduce cell build-up, preventing ingrowns, and promoting healthy hair growth with Tea Tree Oil, Basil Extract, and Bamboo Extract. Take good care – of your body, scalp, and mind.
I’ll be back next week with a new set of launches in the DTC universe. Email me directly – email@example.com – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.