Launch Digest: Khloé Kardashian PopKorn, Fruity Fun in the Sun, 3D-Printed Sandals, and Mother’s Day Motivation

Kool New Things

This week, we’re Keeping Up with all of the new drops. Khloé Kardashian rose again, science-backed skincare got even more efficacious, and a MadHappy alum gave us a new fragrant rite of passage.

• Don’t roll your eyes just yet because the latest from Khloé Kardashian actually makes a lot of sense. Her new Khloud Protein Popcorn is answering the call for everyone to get more protein with 7g of milk protein added to every batch of cleanly popped popcorn. No muss, no fuss, just buff fluff.
• If you’re going to enter the skincare space, you’d better be coming correct with something totally new. Melissa Mae Beauty showed up with a fully smart, science-backed skincare line with pharma-grade, derm-approved, clinically tested formulas that are as clean as they are effective. Every product is packed with synergistic ingredients that support the skin’s natural microbiome.
• What happens when the former Head of Brand Marketing from Madhappy goes off on his own? A new contemporary fragrance brand is born! Rite of Way draws on ancient archetypes to illuminate and express all of the whimsical sides of our beings (!), meant to be viewed as another part of your wardrobe (since you’re literally wearing it).

Fruity Fun for the Sun

We’ve done strawberry. We’ve done lemon. It’s time for orange. But also, below you’ll find a compilation of all the launches going fruit-forward this week, getting our palates ready for a bright, juicy season.

• If you liked that vanilla cream popsicle after summer camp, then, boy, do we have good news for you. OLIPOP has brought back its highly requested Orange Cream flavor…for good...but unlike your post-camp ritual, this “pop” is way better for you.
• Same, same, but different, Recess is also bringing back the nostalgic orange flavor with Orange Vanilla Mood, which combines good memories with good vibes as well—infused with magnesium and adaptogens for a relaxing dose.
• Get ready for a surprising collab. Prebiotic / probiotic bevvy wildwonder debuted its Cherry Lemonade Sparkling Drink alongside nail kit brand Le Mini Macaron, who released a Cherry Lemonade Nail Lacquer Trio Limited Edition. Both brands are female, AAPI-founded, and are giving us a true flavor splash that pops.
• It’s never not a time for a new Erewhon smoothie drop—this time with singer-songwriter Tyla. Her new limited edition Bliss Smoothie is bringing hardcore summer flavor energy with ingredients like hibiscus tea, mango, and pineapple—all built on the foundation of Vita Coco and MALK’s new Coconut Milk. This one’s going to have us singing for our supper, but we don’t care!
• Harry Styles once sang Watermelon Sugar, which let us know that watermelon would always be en vogue. Glow Recipe dropped its epic Watermelon Glow Dew Shield Hydrating Fluid SPF 30, which maximizes upon its OG Watermelon Glow line, but is fully inspired by Korean suncare, formulated with clean UV filters and a totally meltable, lightweight texture.

Be a Good Sport

Looking like someone who belongs in a very expensive fitness class is a sport all on its own. The below launches are sexy styles from some of our favorite activewear hennies that make it easy to look good even though we no longer know how to dress ourselves properly.

• Bombshell Sportswear might make you feel like you’re supposed to be training for a fitness competition, but actually their new V Flex Collection will make you feel like you’ve already won. All the styles are fully adjustable, so you can find your best fit for ideal sculpting and scrunching—no matter your silhouette.
• We actually can’t stop talking about celeb-beloved 437, and that’s because they keep giving us something to talk about. This week, the brand dropped its Spring Muse Collection, which is an exclusive collab with Pakistani creator Simran (aka SimmyKinns).

Skin Sets + Serum Mists

As we slowly—and I mean slowly—start to transition from spring to summer (which I know we are a ways off from), our skin is starting to ask for something a little different. From body oil to bum cream to double cleansing, there was a whole lot to work with from top to bottom this week.

• Uni has been on our minds since they dropped a Mr. Chow Handwash. Now, they’re rocking our bodies with firming, tightening, and contouring Golden Microalgae Body Oil that is super lightweight, non-greasy, and absorbs instantly (we know because we tried it).
• Colleen Rothschild is the type of brand that you’ll likely recommend to your kids when you’re older. “I always used Colleen Rothschild,” you’ll say. The new Capsule Routine Starter Kit is expertly curated with six CR essentials so you can fully simplify your routine for straightforward, visible results (that also travel!).
• Kosas has is facing skincare head-on with their first-ever face cleanser. The Limited Edition Kosas x Emi Jay Set Plump + Juicy Double Cleansing System brings your skin back to its basal point after a day of makeup and wear-and-tear. No stripping, just supple, refreshed skin ready to serve as a canvas for the next day of lewks.

The Smell of Nostalgia

Because that past was soooo much better than the present, it’s no accident that brands keep wanting to throw nostalgia in our faces (or in our noses). This week, we saw new fragrances arrive, bringing up old (good) feelings.

Fashion for the Future + the Past

If you haven’t gathered already, nostalgia is a common thread amongst us all at the moment. But with nostalgia comes a look into the future in order to cherish the melancholy of the past. This week, fashion brands played upon the past to take styles into the future, so we could start to accept that time is—in fact—moving forward, not backwards (even though…debatable).

• Dolce Vita partnered with HILOS to create the Holis 3D Sandals that are—quite literally—the future of footwear. These sandals are the only 3D-printed shoe in the US to-date, reimagining DV’s popular Holis style. Did we mention that these shoes are sole-fully devoted to sustainability and circular fashion? That is a step in the right direction (pun quota: filled).
• Argent x Margaux is keeping things simple, focused, and refined AF with their Capsule Footwear Collection. The three style drops are meant to evolve the idea of what is traditionally perceived as “office-appropriate” footwear, adding a bit of panache to what is otherwise an incredibly comfortable shoe. 
• Since the end of March, MOTHER Denim has been activating our inner Dazed and Confused spirit with their old school, NOSTALGIC (again!) drops. They’ve now released the fourth installment of their Spring Swing Collection, and it has us saying, “Alright, alright, alright!” IYKYK.
• In the vein of celebrating the past and making new memories, Matteau synced up with Moda Operandi to celebrate its 10th anniversary with an exclusive summer capsule collection. The collection imbues timeless, travel-ready style into elevated fabrications for a summer you’ll never forget to remember.

Honestly, Just Add to Cart Already

Sometimes, you need to act before you think. The below summer essentials have already made it past the paywall. This doesn’t have to be complicated. You just click. Click again. Then click maybe a few more times.