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Welcome to Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. We’re everywhere this week, from your shower to your kitchen, ending your perennial search for a pungent lunch you can pack in your purse and a vegan, gluten-free cookie that tastes anything but dietarily-restricted. And a new plant-based milk marketed for children. And the key to your softest skin yet. Let’s just get on with it, shall we?
maude expanded upon its world domination this week with the launch of its shave and soothe oils – just the cherry on top of its collection of quite literally everything as it pertains to intimacy, from vibrators to candles that double as romantic massage oils. Why leave that gorgeous amber packaging in the bedroom when you could have it in the shower, too? shave ($32), a moisturizing cedarwood-scented oil, is designed to protect skin and soften hair to enhance the glide of your razor. For your post-shave ritual, soothe ($30) does exactly what it says: calms irritation and prevents future ingrown hairs, and just so happens to have a heavenly lavender and lemongrass fragrance. Complete your bathing ritual with the grooming set, and use our special code – TQE2023 – for 15% off your entire order, this week only. You can credit TQE for your softest, most divinely-scented skin yet.
Le Creuset…watch your back. It seems that every modern cookware brand is branching into Dutch Ovens, from Made In’s new hand-enameled, cast iron version ($199) to Great Jones’s O.G. oval-shaped Dutchess ($160).
But the latest to enter the cast iron arena is doing things a little differently. Our Place, which has made a name for doing things its own way – or eight-in-one different ways – just introduced a cast iron iteration of its Perfect Pot ($175). Unfortunately for your Le Creuset, it’s engineered to replace your dutch oven AND can do the job of several other cookware essentials. We’re talking braising, roasting, baking, deep-frying, slow-cooking and – thanks to its beautiful design – serving, too.
Levain Introduces A Vegan, Gluten Free Cookie That Can Get Itself Promptly To Your Doorstep, $33 per 4-pack
I’m sorry, did you need any additional information before placing an order (or three)? New York bakery Levain, famed for its legendary both-crisp-and-gooey cookies, just debuted an instant classic. Or rather, a new twist on an old classic: a gluten-free and plant-based version of its Chocolate Chip and Walnut cookie, formulated with a rich and creamy cashew-based butter. Because everyone should have a Levain cookie in their life – vegans and celiacs included.
Sofie Pavitt, New York’s favorite esthetician (A.K.A.: the go-to facialist for beauty editors, influencers, and Lorde alike), just launched Sofie Pavitt Face, a line of products developed for “problematic skin.” The first drop, a Mandelic Clearing Serum ($54), is already making the rounds across the internet – and for good reason. The serum gently exfoliates with Mandelic Acid, Hyaluronic Acid, and Panthenol, and is formulated to target blemish-prone skin, dryness, discoloration, and fine lines. In line with Pavitt’s results-oriented approach, the product page has clear instructions for use based on skin type and primary complexion concern, from acne to skin sensitivity. Also on the product page? A promise that “almost everyone who uses the serum reports brighter, more illuminated skin.” Consider my interest (and my add-to-cart cursor) piqued.
Trends come and go, but sustainably-sourced tinned fish isn’t going anywhere anytime soon. Scout, one of the leading ladies in the arena (sharing the stage with Fishwife, Patagonia Provisions, and whatever’s in the totally adorable provisions shop in your city), just upped the ante with the launch of its Seafood Snacks. Combining the brand’s wild yellowfin tuna with crunchy, flavorful toppers, from crispy chickpeas to corn nuts to pumpkin seeds, the prepackaged Snacks are ideal for bringing on-the-go – but only you can decide if you’ll be bold enough to bring these to the office. With tantalizing flavors like Chile Jalapeño, Chili Crisp, and a verdant Za’atar, you just might have to hit that pre-order.
And a few other things, because I’d sooner perish than leave my readers tragically out of the loop…
Health-Ade launches convenient canned versions of its amber-bottled booch – just as delicious, but even easier to throw in your canvas tote for Spring picnics and park sips galore. Fly By Jing is retiring its fan-favorite Pork Soup Dumplings – which means now is your time to stock up on as many as your freezer can handle. (You can also buy some limited-edition Farewell Tour merch if you’re feeling particularly sentimental about this goodbye.) Tally Kids' new “chickpea-based milk for kids” is something that exists. Girlfriend Collective drops its RCOT tee line, a collection of perfect t-shirts in perfect pastel Spring colorways. For each shirt purchased, Girlfriend is planting one tree in partnership with One Tree Planted. Okay. Take a deep breath – we can break for this week.