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Welcome to another edition of Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. This week is light on launches (or at least the ones that caught our eye). Read on to check out everything that’s new this week.
Everyone’s Totally And Completely In Love With Cookie Dough These Days - And Everyone’s Doing Something Ever-So-Slightly Different
The major cookie dough spotlight this week is on DEUX, which just teamed up with DTC beauty brand Summer Fridays to launch a limited edition “Beauty Cookie Dough”: Vanilla Birthday Cake ($15). Like all of DEUX’s flavors, this drop is vegan, gluten-free, dairy-free, non-GMO, and insanely delicious – and it’s also boosted with Aloe Vera for extra gorgeous, collagen-boosting benefits. It just launched on Monday, and superfans (us included) are ordering their jars in multiples. Stock up now, we promise this one will sell out.
This launch comes alongside an almost comical boom in the cookie dough market – some with good-for-you spins, others just freshly remarketed takes on the perennial classic. Clearly, brands have identified that millennials (and yes, even Gen Zs) are craving their nostalgic childhood favorites, in more lifestyle-aligned packages. See: paleo cereals, prebiotic soda pop, etcetera ad infinitum. We’ve got our eyes on Oat Haus’ newest flavor launch, a Cookie Dough Granola Butter ($12.95) that supposedly tastes like your O.G. Toll House favorite.
We’ve also got editors testing Home Dough, frozen cookie dough made with the real stuff, preservative-free: organic butter, eggs, and flour, for gooey and gourmet cookies in a matter of minutes ($18). Don’t worry, gluten-free options are in the works. In what looks like the exact same concept and merits a bit of an eyebrow raise, Hot Take has entered the ring, offering organic take-and-bake squares of cookie dough ($35). The brand’s first drop is today at noon, so maybe you’ll be the one to tell us if it’s worth a closer look (or taste).
Disco Cracks The Aging Case With Its New “Fountain Of Youth” Supplement, $40
Disco, one of our favorite skincare brands revolutionizing men’s daily self-care regimens (and skin quality), just launched “Fountain of Youth,” a daily supplement designed to purify skin from the inside out ($40). Formulated with probiotics, antioxidants, vitamins, and minerals, these capsules pack a powerful punch, promoting clear, vibrant skin and preventing blemishes and wrinkles (before it’s way too late). Use the code FOUNTAINOFYOUTH and get 50% off your first subscription delivery – really. Thank us later.
Get Your Slickest, Silkiest Skin Yet With SACHEU’s New Serum, $25
Earlier this month, SACHEU Beauty, founded by influencer and beauty entrepreneur Sarah Cheung, launched SLICK SKIN ($25), a reimagined version of their bestselling serum designed to restore critical moisture balance and replenish lipids that are otherwise lost due to aging, lifestyle, and the natural elements (three inescapable life conditions). The original serum it’s based on already has hundreds of five-star reviews, if you’re in need of convincing. We also love that the brand will be donating a portion of their profits to Futures Without Violence to help prevent and end domestic violence, sexual violence, and abuse. The serum is designed to use with your Gua Sha regimen – check out the full SACHEU kit if you’re in need of a Facial Roller and Gua Sha tool to match ($80).
I’ll be back next week with a new set of launches in the DTC universe. Email me directly -- [email protected] -- with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.