George Clooney’s Non-Alc Beer, New Workout Recovery Rituals, and More

First Up: Clooney Cracks A Cold One

Crazy Mountain anchored their buzzy launch this week with two products: a lager-style non-alc brew and a lime-flavored option. They’re definitely leaning into the tone of laid-back, masculine camaraderie that made Casamigos such a success, but with an aggressively Americana aesthetic. Per the brand’s website, “Crazy Mountain is a premium non-alc lager-style brew for those who want to live healthier without giving up the taste, ritual, camaraderie, and satisfaction of drinking a cold one…Crazy Mountain belongs in the hands of cowboys, surfers, and bikers who crave a cold one after a long journey or anyone who chooses strength, clarity, and authenticity.” Yee-haw.

Trending: Workout Recovery Rituals

Hyperice introduced a new line of Hypervolt 3 massage guns this week. Since Hypervolt’s 2018 launch, Hyperice has become one of the most trusted and popular recovery tool brands, used by professional sports teams, Olympic athletes, and everyday consumers. The new line offers more power, quieter operation, longer battery life, and new compatibility with Hyperice's Heated Head Attachment, combining heat therapy with percussion massage.

Meanwhile, the creatine craze continues in the supplement aisle: clean-label hydration mix brand GoHydrate launched GoHydrate +, a sugar-free daily hydration and performance formula that combines 5g of clinically studied creatine monohydrate with five essential electrolytes. The kiwi-strawberry-flavored formula comes in pre-dosed stick packs that are easy to throw in a gym bag.

Trending: Fresh Botanicals for Spring

I’ve been dying to tell you about this launch for weeks: D.S. & Durga has introduced Debaser in Bloom, the first-ever remix of their cult-favorite fragrance Debaser. D.S. & Durga sent me a sneak peek sample a couple weeks ago and I’ve been wearing it non-stop since. They’ve taken Debaser’s fig scent and subtly mixed in notes of gardenia, cream, cassettes, & white currant. I don’t quite know what cassette tapes smell like, but the result is a subtle, refreshing floral that’s a worthy successor to their iconic Debaser fragrance. 

On the more woody end of things, Italian luxury fragrance brand Wa:it has launched EN, a Japanese-inspired fragrance meant to evoke the feeling of alignment and calm you get in the forest. Refreshing top notes of licorice and dill cut through grounding heart and base notes of labdanum, olibanum, and frankincense. 

Before You Go…

• Fishwife added an all new flavor to their popular tinned fish line: Soy Ginger Tuna!
• Kate McLeod launched its Spring Body Stone Duo, two limited-edition Body Stones in spring-inspired Rooted Earth (Spikenard & Clary Sage) and Rising Bloom (Jasmine & Sweet Orange) fragrances. The solid moisturizers melt on contact to nourish dry skin.
• Jewelry brand Kinn Studio introduced its new Silver Collection, a set of layerable, classic designs that honor sterling silver as an equal to gold.
• Glamnetic released the new Quick Press Manis, their fastest, no-glue press-on nails to date. The peel-and-press design uses a built-in adhesive infused with vitamin E to adhere to your natural nails.

Happy shopping. Email me directly – hannah@thequalityedit.com – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.