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Welcome to another edition of Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. From Hailey Beiber’s new (and practically already sold-out) skincare line to Pressed Juicery for your pets, the DTC world continues to generate everything you need (or don’t need, but maybe still want). Read on for the inside scoop.
Hailey Bieber Launches Skincare, Because All Celebrities Must Also Be Entrepreneurs, from $16
With the launch of Rhode Skin, Hailey Bieber marries two of our culture’s most inescapable obsessions: DTC celebrity beauty brands, and skincare engineered to make your skin so dewy and shiny that it reflects light. The brand’s high-line description refers to a “new philosophy on skincare developed by Hailey Rhode Bieber.” While I can’t confirm or deny if Bieber’s approach to a hydrated complexion is philosophical or even all that new, most of the brand’s initial collection – like the Peptide Glazing Fluid, Barrier Restore Cream, and Watermelon Lip Treatment – has already sold out. You can still snag the Salted Caramel or Unscented Lip Treatments ($16), if you’d like to get this show on the Rhode, so to speak. (Forgive the pun, I couldn’t resist.)
For Your Wellness Influencer Dog That Somehow Has A FitBit: JINX Partners With Pressed, $6.99
We’ve reviewed Jinx before here on TQE. It’s kind of THE healthy kibble for your dog that somehow has its own wellness routine. Last week, the clean dog nutrition brand teamed up with Pressed to create two limited-edition dog biscuits. The Jinx x Pressed PB & Banana and Pumpkin Biscuits are packed with potassium, vitamins, and healthy fats, and make the perfect treat for your perfectly pampered pet. Order some to your door, and get the whole household on a refreshed self-care regimen, just in time for summer.
Dreamy Danish Design Meets A Swiss Classic: HAY’s Rey Collection Is Worth An Investment Purchase (Or Two), price varies
Everyone’s favorite Danish-inspired furniture brand HAY just launched a capsule collection in partnership with Dietiker that pays homage to Bruno Rey’s original 1971 collection. Based on the Swiss designer’s iconic stool design, the collection features a variety of fresh colorways in chairs, stools, and tables. The whole situation is making me wish I had an empty apartment to furnish. Please, peruse the collection, and let me live vicariously through you.
New Bags And Bras From Everyone’s Favorite Girlfriend Collective, from $42
Cult-favorite activewear brand Girlfriend Collective just debuted its first Gym Bag ($78), made from 100% recycled plastic water bottles and perfect for storing your favorite GC essentials. In addition to the new drop, the brand has also restocked its sold-out Fanny Pack, Tote Bag, and Backpack, all in new neutral colorways like Black, Moss, Provence, and Rose Taupe. And what can you store in these bags? Perhaps Girlfriend’s new highly-requested bra styles, designed to support you (literally): the Lena High Impact ($58), Logan Strappy Compressive ($42), and Camille V-Neck ($46). You’ll take these bags…and wear these bras…everywhere – from the gym to the farmer’s market.
Summer Treat Digest: ReHarvest Tastes Like Childhood (And Packs A Nutritious Punch), $14.99
While I don’t have any new beverages to share this week, I’d be remiss not to include a cool treat for hot summer temperatures. ReHarvest Provisions – one of this week’s “new to me” brands – is making superfood smoothie pops that are crafted from repurposed fruits and vegetables to minimize food waste. While I haven’t tasted these myself yet, the ingredients look amazing, and any iteration of a frozen smoothie treat – not to mention one that’s sustainable – is sure to pique my interest. Try a variety pack, and let me know what you think.
I’ll be back next week with a new set of launches in the DTC universe. Email me directly – firstname.lastname@example.org – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.