Launch Digest: A Red-Hot Interiors Collab, Haircare’s Two Biggest Launches of the Summer, and More

First Up:

Chasing Paper launched a collaboration with Susan Alexandra, the NYC-based brand founded by designer Susan Korn. Susan Alexandra has become known for their brightly colored accessories beloved by comedy icons like SNL’s Sarah Squirm. Each print in Susan’s collection for Chasing Paper is inspired by her own childhood bedroom, featuring four prints infused with Susan Alexandra’s signature playful aesthetic.

Trending: Hair Heats Up

Biotech beauty brand K18 completely changed my hair texture with their viral Molecular Repair Mask, so I am very excited for their biggest launch of the year: HeatBounce™. Launching today, HeatBounce™ is a weightless cream-to-mist heat protectant. Given my devotion to K18’s Repair Mask, I trust the experts at K18 when they say their innovative new ResiliCore™ formula penetrates deep into the hair to defend against high heat, UV damage, and breakage—where heat damage actually starts.

Bestselling heat tools brand Mane is expanding into the styling category! Mane has proven to be an industry leader in understanding Gen Z-Alpha’s love for affordable, fragrance-forward formulas with cute branding. The expansion includes five new products developed to pair with their mega-viral hot tools: a heat protectant, dry texturizer, nourishing hair oil, and two multi-use hair & body mists. 

Trending: Heritage Craftsmanship

Cult favorite brand Best Made Co. has re-launched under original founder Peter Buchanan-Smith, who left the company after selling it to Duluth Trading. Now Best Made is back and re-committed to their original ethos of supporting the best in American craftsmanship. It’s hard to name a brand who did more for championing American design and craftsmanship in the 2010s than Best Made Co., so we’re incredibly excited for their return. They’re celebrating their return with a new matte black edition of their signature strongboxes. 

Florentine leathergoods brand Il Bisonte launched two new colors for some of their most iconic styles: Rugiada Green and Meriggio Yellow. Il Bisonte has made some of the most sought after and beautifully crafted bags and leather accessories since launching in 1970, and these two new retro-chic colors call back to legendary founder Wanny Di Filippo’s signature blend of playful design and superb craftsmanship. 

Before You Go…

• Pamela Anderson’s skincare brand Sonsie has teamed up with Australian designer Lorna Murray for a limited-edition sun hat collab, inspired by the now-iconic styling moment during Pamela’s Architectural Digest shoot, blending sun-safe function with Sonsie’s optimistic aesthetic.
• After 4 years of R&D in Korea, GLASSFX has launched: a new biotech-driven skincare brand focused on re-defining “glass skin.” The brand is launching with two innovative mist serums that combine toner, essence, and treatment in one: REVIVEfx and DUO-HYDRAfx.
•  South Asian makeup brand Kulfi has launched their first primer. The Double Life Primer is Kulfi’s first foray into the skincare-makeup hybrid, formulated with Tranexamic Acid, Niacinamide, and Amla Extract to improve the appearance of hyperpigmentation, while creating the perfect canvas for makeup.
• Kate Hudson & Miley Cyrus-approved brand Foria launched mellö, a magnesium-rich evening ritual designed to help your body and mind relax before bed. Its functional ingredients work together to ease stress and anxiety, relax tense muscles, soothe digestion, and activate GABA receptors — helping the nervous system unwind and preparing the body for restful sleep. mellö comes in full and travel stick sizes in three flavors: Naked (unflavored), Lavenderberry, and Pomegranate.
• FabFitFun launched their new Fall Seasonal Box (valued at over $350), including 7 full-size premium products from brands like Rare Beauty, Nutrafol, Oribe, WEWOREWHAT, GLOW Recipe, 8 Other Reasons, and more. 

Happy shopping. Email me directly – hannah@thequalityedit.com – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.