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Welcome to another edition of Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. Whether you’re craving a sweet, cooling scoop of ice cream or a warming comfort meal with friends and family, this week’s launches are taking care of both ends of the spectrum. Oh…and if you’ve been searching for that perfect chore coat made in collaboration with bees? Keep reading.
Emma Chamberlain Stays Busy – And Caffeinated
Queen of the internet (for reasons still mysterious to me) Emma Chamberlain is not taking a single day off this summer. Whether you’re looking for breakfast or dessert, the girl and her brand collaborations are all up in your kitchen:
OffLimits and Chamberlain just launched the DASH Coffee Cereal ($8.50) yesterday, featuring dark chocolatey cereal bits coated with Chamberlain Coffee’s Social Dog Blend. Aside from being completely delicious, the new cereal is vegan, gluten-free, and magically turns your remaining cereal milk into cold brew. A totally nostalgic, childlike breakfast with an adult twist that will keep you awake for your morning meetings? Genius…
You can have coffee cereal for breakfast, lunch, and dinner, but when it comes to summer, Emma Chamberlain knows that you might need a little more diversity in your diet. Like ice cream. Vegan cashew ice cream and organic coffee are a match made in sweet treat heaven – and Craig’s and Chamberlain Coffee have done something divine with their latest Cold Brew Coffee launch. Be back in a few, making a supercharged affogato.
We Go Together Like Ice Cream And…Sunscreen, $62.99/4-pint bundle
Plant-based ice cream brand Sunscoop teamed up with Supergoop! – and not just because their names form a fun little slant rhyme – for a collaboration marrying sunscreen and ice cream that strangely makes sense. Inspired by Supergoop!’s bestselling SPF Glowscreen, the new ice cream flavor is called Sweet Sunshine, and features passionfruit, vanilla, ginger, and turmeric. It’s also boosted with pearl powder, a known superfood for skin radiance – one that will work with Supergoop!’s sunscreen to give you that summer glow. So yes, you can make the argument that this ice cream is very good for you…physically, spiritually, etcetera. Grab a pint on Sunscoop’s site now.
Our Place just debuted the newest piece in its Traditionware Collection: a gorgeous clay Tagine ($80). Custom engineered to fit the Always Pan, the new Tagine is handcrafted by artisans in Morocco, making each piece truly unique. It also comes with a Tiny Tagine spice holder and bottle of Ras El Hanout, a warming blend of delicious spices sure to enrich your next dinner. Ideal for slow cooking long meals with family and friends, the vibrant glazed Tagine is more than eye candy – it’s the new centerpiece for cozy memories made around cooking and eating, together.
Get Pollinated: Older Brother x Bees For An Eco-Conscious Year-Round Fit
Apparel brand Older Brother has been making naturally-dyed clothing chic for years now. While eco-conscious textiles might typically call to mind flaxen hues that put you to sleep before you’ve even tried them on, Older Brother’s collections are consistently crisp and beautiful – every piece is timeless, and never trendy. For its Spring Summer 2022 Collection, which launched just a few weeks ago, the brand partnered with Eli’s Bee Company – based in Topanga, CA – to harvest bee pollen from 16 beehives for dying material.
You can read more about the collection here, and I highly recommend you do: it’s a wonderful way to meditate on conscious consumption, and how we might focus our purchasing power on small-scale modes of production that are both reciprocal and regenerative.
I’ll be back next week with a new set of launches in the DTC universe. Email me directly – firstname.lastname@example.org – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.