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Peak wedding season, usually reserved for the 30-something set, is sweeping the entire nation this summer. From Taylor Swift’s impending nuptials at Madison Square Garden to Dua Lipa & Callum Turner’s Italian affair, all anyone seems to be talking about this summer is seating charts and floral arrangements and dress codes. Even film & TV have been caught up in the fuss: Euphoria Season 3 was anchored by the Sydney Sweeney x Jacob Elordi wedding plotline and Love Story centered around recreating a famed Kennedy wedding.
With the first couple waves of IG influencers growing up and settling down, bridal brand collaborations seem to be picking up steam as well. The Paige Lorenze X Frankie’s Bikinis embraced a “beach bride” aesthetic, combining swimwear and bridalwear. And the Phe Phe twins have been hinting at potential bespoke bridalwear with the creation of a gown for Brigette Pheloung’s wedding, to go along with their ready-to-wear bridal basics launched earlier this summer.
It’s hard to tell when – or if – this national bridal fever will break, but more and more aspects of influencer weddings seem to be spon-con of some sort, from promoted bridal facials & beauty treatments, to discounted venues tagged in posts that reach millions. It makes sense that the influencers themselves would see an opportunity to use their nuptials to carve out their own corner of the wedding industrial complex. It will be interesting to see if wedding-adjacent industries will follow in the footsteps of beauty, skincare, and beverage brands and become dependent on influencer and celebrity founders.
And now, for the week’s most exciting (non-bridal) product launches:
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First Up: Dries Van Noten’s Beauteous Beauty Line
Dries Van Noten are relative newcomers to the luxury beauty space (the line only launched in 2022), but they’re already upending the status quo. Every new launch has pushed the bar higher in terms of presentation and formulas, creating a visual identity that’s both a throwback to the age of beautifully-crafted beauty vessels and a completely contemporary take on color and pattern.
Dries Van Noten Beauty launched three new lip creations this week, including the brand’s first tinted lip balm collection, a new refillable lipstick case, and a handcrafted pill box with refillable lip care. The new Tinted Lip Balms include five buildable shades with a soft matte-to-sheen finish, enriched with hydrating rosehip oil and pomegranate seed oil. The Tiger Ink Lipstick Case is a refillable case inspired by the House’s signature patterns. And the Lip Care & Pill Box is a stunning, handmade porcelain case created in Limoges by Carpanet, a family-run manufacturer founded in 1963 & known for its expertise in fine white porcelain. The pill box is filled with a nourishing refillable lip treatment. In the age of plastic cases, this new line is truly exceptional.
Trending: Lip Service
Dries isn’t the only intriguing lipcare launch this week: VIOLETTE_FR launched the Balm Amour Tinted Lip Treatments, a color extension of their very popular Balm Amour lip treatment. The extension includes three sheer, evocatively-named shades: Rose Latte, Noisette and Dahlia Noir. I’m a Balm Amour devotee, so was lucky enough to sample the launch earlier this month – I’m pleased to report the new colors are absolutely gorgeous, and the formula is just as buttery and hydrating as the original.
Anastasia Beverly Hills launched Kiss Theory Lip Balm, a hybrid gel-balm lip color. The plush, lightweight texture is formulated to melt onto lips with a smooth, non-sticky feel while delivering instant hydration and comfortable wear. Plus the line includes an impressive 23 unique shades!
Trending: Tea Time
New beverage brand Muracha launched their debut matcha, Yame No. 89. Muracha’s founding sisters Megan Lore and Katie Roth set out to make matcha differently -- from how it's packaged to how it's sourced. Muracha partnered with a family-run tea farm in Yame, Japan, to create the first release. Sourced from the earliest harvest of shade-grown tencha leaves, Muracha's Yame No. 89 has an exceptionally balanced flavor and delicate sweetness, with a brilliant green hue from elevated antioxidant levels.
Ethically-sourced specialty tea & latte brand, Dona, released the new Tea Concentrate Trio. The new set bundles three of Dona’s bestselling tea concentrates, brewed in Brooklyn, NY: Masala Chai, Cardamom Rose, and Turmeric.
Before You Go…
- MERIT celebrated the launch of their new Clean Volume Mascara by partnering with actress, artist, and filmmaker Jemima Kirke as the ambassador for the launch. MERIT and Jemima debuted a cheeky new campaign film, "Audition," across their social channels to support the launch.
- 437 launched new activewear and sweat sets in red, black, and heather grey colorways for the brand’s Summer Collection. The collection includes active tops, sports bras, shorts, capris, leggings, and elevated hoodies and joggers along with accessories – all shot on campaign star Shanina Shaik.
- Menswear brand Noah released Noah x INXS, the next installment of their music collaborations. Noah founder sounds like a real head when talking about the iconic Australian band. He says: “This collaboration has been 43 years in the making. In some ways it might be the most important one I'll ever do. INXS was my first favorite band. I had always been interested in music and had experienced plenty of incredible music at quite a young age, but INXS was the first band I felt a total connection with. Others would follow, but that first band you truly love stays with you.” The limited edition collection includes four 100% cotton print tees, available in shortsleeve and longsleeve.
- And an inside scoop for our Brooklyn readers: Lauren and Joe Grimm, the couple behind the award-winning brewery Grimm Artisanal Ales, are opening their highly anticipated new restaurant, Grimm Tavern in the former Olmsted space in Prospect Heights – right down the street from the new buzzy Canyon Coffee location.
Happy shopping. Email me directly – hannah@thequalityedit.com – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.
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