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Welcome to another edition of Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. This week, we’re looking at plenty of new collections and product launches from brands we know and love, along with yet another celebrity skincare launch. Because, as we’ve covered before, being a celebrity just isn’t enough – entrepreneurship is calling! Let’s get right to it.
Kim Kardashian’s new skincare line, SKKN BY KIM, launched last week. The branding is predictable at best, hitting on every DTC skincare buzzword in its Instagram bio alone: “Efficacious. Clean. Vegan. Cruelty-free. Science-backed.” Following the beauty trend of “skincare rituals” and insert-number-here-step routines, SKKN is selling a collection of nine products that promise to deliver “radiant and rejuvenated skin.” For a reasonable $575 (pause for sarcasm), SKKN will sell you The Complete Collection, featuring a Cleanser, Exfoliator, Toner, Hyaluronic Acid Serum, Vitamin C8 Serum, Eye Cream, Face Cream, Oil Drops, and Night Oil. No promises that it will give you Kim’s skin, because it’s certainly not the result of a minimalist nine-step skincare routine.
The launch follows on the heels of Hailey Bieber’s Rhode Skin debut, which we covered a few weeks ago. While Bieber’s pricing is far less intimidating, both brands have eerily similar color schemes, “natural - radiance - glowy” verbiage, and the same “streamlined skin routine” concept. Perhaps we’ve reached market saturation on the celebrity-turned-skincare-entrepreneur angle.
Everyday Humans just launched its Hot Humans Summer Kit ($37), with everything you need for safe fun in the sun. Featuring a light, hydrating SPF30 face serum and SPF50 body lotion in travel-friendly sizes; an instantly hydrating and soothing mist for the face and body packed with aloe, cactus fruit, and hyaluronic acid; and an adorable green checkered face towel, this kit is an essential addition to your beach bag. For a limited time, use the code HOT20 for 20% off. And from now until the end of July, Everyday Humans will be donating 5% of the sales from the kit to Planned Parenthood to support the fight for reproductive rights – just one more reason to snag this set now.
Yes, it’s time to talk beverages. On Tuesday, Clevr Blends launched a limited edition Rose Matcha SuperLatte ($28) – and it’s definitely going to sell out, fast. With a silky mix of matcha, sweet rose, and vanilla, the new blend is as delicious in a warm mug as it is in a tall, cool, iced latte glass. Designed in collaboration with professional surfer Nique Miller, Rose Matcha is packed with skin-supporting vegan collagen, made for fueling long summer days and sipping on cool campfire nights.
Natural Wine, Popcorn, And Women’s Reproductive Rights: Helen’s Wines And The Goods Mart Win The Game, $75
LA-based natural wine shop Helen’s Wines has teamed up with the better-for-you convenience store, The Goods Mart, to deliver a heaven-sent box ($75) directly to your door. Featuring female-founded brands, the box includes Azzizah’s Herbal Green Popcorn, Magic Dates Salted Walnut Brownie, Moonshot Crackers, and a bottle of natural rosé from female producers (individually selected by Helen Johannesen for each box). And what’s better than this perfect combination of treats? 50% of the proceeds from each box will be donated directly to the Women’s Reproductive Rights Assistance Project, which is the largest national, independent abortion fund that provides financial assistance nationwide to individuals seeking abortion services or emergency contraception.
My sworn skincare holy grail, Vintner’s Daughter, just launched its first non-skincare product. While the brand is dedicated to its simplified, two-product offering (read more about this in my interview with founder April Gargiulo), VD’s new perfume oil, Understory ($245), offers a limited-edition olfactory expansion. Inspired by botanical life, the scent draws on timeless floral, earth, and woodland notes crafted from whole plant ingredients in small batches. Judging by the intoxicating scent of the Active Botanical Serum, this perfume oil is bound to be perfect.
More Launches To Drain Your Wallet This Week:
- SET Active launched a new limited-edition Montana collection inspired by, you guessed it, the West. The brand new colorways – from a fiery Barn to a mellow Chestnut – are the ideal upgrade for your summer activewear wardrobe. (from $13.50)
- The brand I would replace my entire closet with if I had the means, Ciao Lucia, collaborated with Anemos to create the swimwear capsule of my (and maybe your) dreams. (from $150)
- Gorgeous watch brand BREDA launched its Summer collection, Tethered, complete with timeless timepieces to elevate your wrist game. (from $170)
- Tekla collaborated with Stussy for a beautiful beach-inspired collection, featuring a washed Ultramarine colorway. Is it possible to lust after a towel? (from $38)
I’ll be back next week with a new set of launches in the DTC universe. Email me directly – firstname.lastname@example.org – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.