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Welcome to Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. This week, we have a launch for every occasion: Valentine’s Day chocolate, the reappearance of Glossier from its millennial slumber, a beautiful poster and delicious condiments bundled just for Lunar New Year, and new fragrances and textile-meets-surf-hypebeast collaborations to cover every corner of your home. I’m already overwhelmed. Let’s not waste another sentence.
What screams Valentine’s Day (in a very sexy, romantic, and subtle way) more than chocolate? Honey Mama’s just launched its limited-edition Valentine’s Day flavor, Cherry Hazelnut, and I would tell you to stock up, but it looks like the 12-pack already sold out (yes, it’s that good). Instead, might I suggest you snag the Valentine’s Day Pack ($24)? Featuring Cherry Hazelnut, Chocolate Cake, Ginger Cardamom, and Lavender Rose, it’s got all of the brand’s most romantic, pink-toned flavors. Buy one for your lover and three for yourself. Self-love reigns supreme.
Speaking of launches you’ll eat right up, Jacobsen Salt Co. just introduced a limited-edition flavor, perfect for adding to warming winter broths and sprucing up leftovers or takeout: Black Garlic Ginger Salt ($13). Infused with JSC’s house-fermented garlic and Burlap & Barrel’s heirloom Buffalo Ginger, this beautiful jar of Kosher Sea Salt balances a punchy ginger spice with a slightly sweet umami flavor. While it’s not necessarily the most romantic – basically it’s loaded with garlic – perhaps your love language is best enunciated in the kitchen.
In need of a new scent to brighten your winter doldrums while still maintaining that cozy, by-the-fire feeling that’s just so special during these frigid months? P.F. Candle Co.’s latest launch is calling your name. The brand’s newest fragrance, Wild Herb Tonic (from $11), blends lemon balm, crushed thyme, orange rind, and fir to mimic the olfactory experience of living in a quiet mountain town with magical hot springs around the corner. (Just my fantasy?)
In celebration of the Lunar New Year, Fly By Jing launched a Year of the Rabbit Poster ($35) designed by Maryland-based illustrator Wenjing Yang. The brand is donating $10 from each order of the limited-edition print to the Asian Youth Center, an organization local to Monterey Park that dedicates its resources to empowering low-income, immigrant, and at-risk youth in the San Gabriel Valley by providing culturally and linguistically aligned education, employment, and social services. While you’re ordering that poster before it sells out, you might as well also grab the Golden Pair ($28), which includes the brand’s recently-launched Sichuan Gold and a jar of its classic cult-favorite Sichuan Chili Crisp. We’re all for ordering in bulk from the brands we love.
Last year, we marveled at Dad Grass’s first musical collaboration: a partnership with the George Harrison estate to create the cleverly-titled All Things Must Grass collection. Yesterday, the brand launched its collection with Grammy-nominated country singer Margo Price, inspired by the artist’s newest album, Strays. Featuring Mom Grass flower and joints housed in limited-edition packaging, along with hand-dyed “Margo Grass” t-shirts and embroidered dad hats, the collection celebrates Price as an artist and mother and pays homage to the free-spirited sound of her fourth studio album. Handcrafted with low-dose organic hemp – and less than 0.3% THC – the Margo Grass collection will give you just the right hit of euphoric buzz without any of the creeping paranoia or anxiety that often comes with potent weed. Ideal for songwriting (or album-enjoying).
Before We Go…
It’s been a busy week of launches. I’d be remiss not to quickly run through a few other items that merit a click (and maybe a purchase, but I’ll let you make that call):
Tower28 launches JuiceBalm ($16), a hydrating, buttery, and vegan tinted lip balm in four vibrant shades that cheekily reference LA juice culture with food-grade ingredients like mango seed oil, vitamin E, and cocoa butter.
Glossier is back: with deodorant ($22). It’s refillable, aluminum free, available in three scented fragrances and one unscented iteration, and might tempt and trap a generation of loyal millennials who thought Boy Brow and Cloud Paint would be their last purchases from the brand.
Tekla, the textile brand I’d gladly spend my life savings on, has launched another capsule collection with street-slash-surf-wear brand Stüssy. It all merits a glance and, like everything else Tekla makes, probably merits a purchase you won’t regret. Sorry to your (and my) wallet!