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Welcome to another edition of Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. The launches this week satisfy the holy triumvirate: they’re edible, loungeable, and wearable. Read on and stay informed.
For Your 3PM Crash: Get Golden, from $12
Like clockwork, I need a little treat every single afternoon. That sweet spot between 3 and 4PM is a make or break game-time decision – and oftentimes I self-sabotage by reaching for a cold brew or piece of chocolate instead of something that will actually sustain my energy. Sue me!
Get Golden might change my ways. Developed by professional ballerina Jenelle Manzi (who used her own community of dancers, always in need of quick and nutrient-dense fuel, as beta testers), Get Golden launched this week with Classic Caramel and Chocolate Sea Salt Bars that will both satisfy your cravings and nourish your body. Made with a blend of super seeds and nuts bound with a proprietary anti-inflammatory Turmeric Coconut Butter “Caramel,” the bars are full of plant-based protein, fiber, and essential amino acids. They’re also USDA-certified organic and gluten-free. Go ahead, Get Golden (emphasis on Get – snag these now).
Fishwife, everyone’s favorite impeccably-branded tinned fish supplier (a phrase that somehow makes complete sense in 2022), launched Campfire Cod last week. Made with wild-caught Alaskan cod preserved in Graza’s “Sizzle” single-varietal Picual EVOO, Diaspora’s single-origin Aranya black pepper, and a squeeze of natural lemon, the cod is smoked in small-batches over natural wood and handpacked at a family-owned cannery on the coast of Washington state. Are you still reading or already drooling thinking about how this could upgrade a fresh summer salad? It’s a limited-edition tin that sold out within hours of its launch – but don’t worry, the brand has already restocked. You’d be wise to bulk order it now.
It’s no secret that I’m a big fan of Beyond Yoga. I’m often clothed head-to-toe in the brand’s butter-soft spacedye tanks and leggings whenever I’m doing anything that requires a modicum of athleticism, whether it’s a brisk morning walk or a hot vinyasa flow. The brand just launched new vibrant colorways that are brightening my late-summer wardrobe ennui, from a light green Rosemary Heather to a juicy Dragonfruit Sangria (which looks as fun as it sounds). You’ll especially want to check out the newly hued dresses, ideal for one-and-done outfits that fare well in the face of nearly every city’s current humidity and heat.
Floyd, the brand responsible for our editors’ favorite platform bed, along with sectionals and storage pieces that will anchor your space, just introduced The Squishy Chair ($695). Made with foam offcuts from the sofa production process and a fabric derived from post-consumer recycled plastic, the Chair supposedly does not lose form over time and has what the brand describes as a “sink-in, on-a-cloud feel.” I love the creative for this launch, which styles The Squishy Chair amongst the California mid-century modern Neutra VDL House. But that “on-a-cloud feel” better be absolutely divine to justify the hefty pricetag of this elevated bean bag. Try it out for yourself, and do report back.
Whether your coastal European adventures are still on the horizon or you find yourself very much in the throes of normal life (and work), Baboon To The Moon’s new City Backpack will keep you and your material possessions organized. This launch is the definitive answer to the perplexing question I often find myself fielding from friends: which brand is making a great backpack and where can I buy it? It’s got some essential features like a dedicated padded laptop compartment and plenty of small zippered compartments for everything from your passport to your keys, along with bonus details like a water repellent coating and foam shoulder straps. You’ll take this to the airport and the office. Pick your favorite color and end your search for the platonic ideal of a functional, stylish backpack.
Other Things You Might Want To Shop
An honorable mention for some collaborations and limited-edition launches that you’ll want to spend the weekend perusing…
- J. Crew teamed up with mother-daughter trio Eeva, Emilia, and Amanda Musacchia of Eveliina Vintage for a capsule collection of dreamy dresses that will make you feel like you’re in a pastoral Finnish fantasy.
- Parade is now available on Urban Outfitters. As a part of the launch, Parade designed a capsule collection exclusive to UO, featuring new silky styles and butterfly prints.
- MUJI and Public Goods launched a collaboration that is so brand-aligned, it’s surprising they haven’t done it yet. Made for MUJI by Public Goods includes everything from shampoo to napkins, all bundled in MUJI-designed packaging for your sustainable and minimalist home.
I’ll be back next week with a new set of launches in the DTC universe. Email me directly – email@example.com – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.