Launch Digest: Our Place Goes Cast Iron, ORA Makes Your Tea Medicine, And Brands Collaborate Ad Infinitum

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Welcome to another edition of Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. This week saw not just exciting launches from brands we know and love, but also a deluge of what I’m terming and trademarking: The Cool Girl Collaboration. A litany of chic brands decided to team up for limited-edition capsule collections, partnered products, and must-cop bundles. Read on at your own risk – you may end up with a very full cart.

Our Place Takes On The Tried And True…And Makes It Brand New And Improved, $145

Credit: Our Place

Everyone’s favorite Always Pan just got even more functional (as if that were possible for the bestselling, do-it-all pan) with the launch of its Cast Iron edition ($145). Our Place took its signature, cult-favorite Always Pan and made it even more of a forever classic, using a black matte enameled cast iron interior for superior browning, and new silicone Hot Grips custom-fit for the long and short handles. The limited batch sold out within the first few hours of launch – really – but you can (and should) sign up for a notification ahead of the next drop.

ORA Brings Chinese Medicine To Your Home, $18

Credit: ORA

ORA, a modern acupuncture space based in New York City, expands its healing offerings beyond the metropolitan area with the launch of its new (and beautiful) selection of herbal teas ($18). The collection consists of five complex and delicious flavors, each formulated by ORA’s acupuncturists to encourage healthy qi flow within the body based on Chinese medical principles. Made with sustainably sourced and natural ingredients – and blended into flavor profiles that you’ll genuinely take pleasure in sipping – these teas are the perfect way to incorporate herbal healing into your daily routine. Whether you’re looking to optimize digestion, boost your immunity, or support your adrenals and energy, ORA’s here to help, with potent herbs that have been used in Chinese medicine for centuries. 

Daydreaming About Summer Dinner Parties? Outer (And Bobby Berk) Are On The Case, from $1,250

Credit: Outer

Marking its first foray into dining, Outer just launched a brand new Outdoor Dining Collection in partnership with Queer Eye’s Bobby Berk. The Aluminum and Teak Dining Collection features a versatile, extendable dining table that seats up to twelve, paired with foldable teak-framed director chairs – ideal for outdoor entertaining at any scale, whether you’re curating an intimate dinner or a larger celebration.

Siete Aims For Worldwide Kitchen Domination, $36

Credit: Siete Foods

Every health nut’s favorite grain-free innovator, Siete Foods, just entered a new category: Refried Beans. Building on bringing better-for-you Mexican-American fare to the mainstream, the brand’s canned Refried Beans are made with organic ingredients and avocado oil, providing an accessible and versatile addition to meals and snacks. Shop them directly from Siete’s site, and grab some fan-favorite grain-free tortilla chips and flavorful dips while you’re there.

It’s Cool Girl Collaboration Season.

Forget “Spring florals,” there’s a new seasonal trend sweeping the DTC landscape. Perhaps this is an ongoing phenomenon, but it feels like the rate of epic brand collabs is ever-increasing. There are so many to cover this week, I’ve abbreviated them here for easy reference (and even easier shopping):


LESSE x Live The Process: A comb and headband set ($85), made from discarded wood pulp and deadstock material (respectively), so that any nosy houseguests perusing your bathroom shelf will know that you are very in-the-know – and sustainable, too.

SIMONMILLER x MELISSA: Fabulously fun (yet still sleek) LA-based SIMONMILLER dropped a limited capsule collection with MELISSA, combining the brand’s iconic bubble clog with MELISSA’s 100% recyclable PVC signature jelly technology. It’s purely coincidental that both brands insist on all-capital letters. Pictures speak louder than words on this one – shop the larger-than-life clogs (and slides, too)  before they sell out (from $129).


CULT GAIA x Bratz: This collab dropped in early March, but it’s too good to overlook. It-girl brand CULT GAIA partnered with Bratz – yes, that Bratz, from your childhood – to launch a collection that is completely ditzy, glitzy, and totally terrific. Grab your snakeskin platforms ($358) and butterfly crop top ($498) before they’re gone.

Warby Parker x Lichen: Lichen dropped this strange eyewear tray ($95) in partnership with Warby Parker, inspired by an egg carton. Certainly one-of-a-kind.

Credit: Sweaty Betty and VEJA

Sweaty Betty x Merrell: The undeniable X-factor of Merrell’s GORP-core aesthetic is stealing the show on this one (and might just carry Sweaty Betty back into some renewed relevance). Shop the shoes now (from $168), they’re almost sold out.

VEJA x Mansur Gavriel: For the more elegant sneakerhead, VEJA teamed up with Mansur Gavriel to drop a collection of monochromatic sneakers yesterday, made from bio-sourced materials, rice waste, and ChromeFree leather ($175).

Hedley & Bennett x LoveShackFancy: Hedley & Bennett has teamed up with LoveShackFancy to pair the latter’s whimsical, feminine florals with the former’s signature apron design. Shop the new collection (on Hedley & Bennett’s site, because it’s already sold out via LSF) just in time for Mother’s Day, featuring two distinct prints in three styles for both adults and children (from $65).

I’ll be back next week with a new set of launches in the DTC universe. Email me directly -- -- with any launches you’d like to see in the spotlight, or DM us over @thequalityedit

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