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Welcome to Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. If this week’s headline wasn’t overwhelming enough, we’re also covering swimwear made skimpier for your hottest summer yet, a first-of-its-kind gochujang that saves you the cost of sourcing it from Korea yourself, and even more delights for the mother figure in your life (if you’re a procrastinator, fear not). Let’s rest and digest.
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Moon Juice Wants To Get You Naked!
Why not get started with a little seductive supplementation? If you’re the type who already unconditionally loves your Moon Juice Magnesi-Om and Mini Dew, you might be ready to take things to the next level. Get serious with a stripped down, au natural, Naked Magnesi-Om and Naked Mini Dew – the same fine-tuned formulas you know and adore, now without flavor, color, or sweetener. (If you have ulterior motives, like sneaking these into your children’s or partner’s smoothies or beverages, I’d never judge.)
There’s A Better Way To Duvet
Do you feel a deep aversion towards washing and re-assembling your duvet? Is it getting in the way of your bedroom feng shui? You’re not alone, and there is a better way. (Forgive my unintentional rhyming verse.) For as long as I’ve had a duvet – and it’s been an on-again, off-again relationship, due to the sheer difficulty of maintaining one without losing my mind – I’ve battled with the process of perfectly lining up my comforter to the duvet itself. Or, if I nail it, the comforter defiantly bunches up within the duvet over the course of a week. I’ve tried every trick in the internet’s book. But I am just one small woman, no match for my misshapen bedding. Enter: Nuvet, a bedding innovation that’s angling to change your life.
Randomly founded by Lee Eisenberg, the writer and producer behind The Office, Nuvet offers a patented three-sided zipper design that makes assembling your duvet as simple as zip-on, zip-off. There’s no sacrificing quality for convenience, either; Lee works with an independent producer in Pakistan to source sustainably-grown 100% Supima cotton. Bed peace, brought to you by some type of Hollywood magic.
Grandma’s Cookies & Korean Gochujang At Your Door
DEUX launched an Oatmeal Cookie flavor this week: it’s soft, chewy, loaded with chocolate chips, and allegedly grandma-approved. Like all of DEUX’s doughs, it’s also vegan, gluten-free, made with real, better-for-you ingredients, and just as good by the spoonful as it is baked.
While we’re in the world of baking…my favorite bakery of them all, the Scandinavian-meets-Santa-Barbara Oat Bakery just announced a collaboration with Gwyneth Paltrow herself. The Wellness Bread, made with almond flour, buckwheat, arrowroot, and chia seeds, is engineered for the grain-free gourmand. Available in loaf form at Oat Bakeries in Montecito or Santa Barbara, or in a mix for at-home enjoyment at Goop stores in LA, Santa Barbara, and New York.
While chili crisp drama has stolen the DTC condiment show this month, may I direct your attention to gochujang? Jen Arsenault grew up in a family that would haul back homemade jangs from their trips to Korea, turning to H-Mart counterparts filled with added preservatives and sugars when their stash ran out. Now, as an adult, Jen is bringing the first gochujang of its kind to the U.S. for stateside enjoyment. Potluck works with small producers in Korea to make an umami-rich gochujang and delicious ssamjang in small batches with no added preservatives, flavors, or artificial sugars. Mass market commercial production might be convenient and cheap, but Potluck knows that making good things – and fermenting them – takes time. Potluck’s gochujang is perfect on eggs, noodles, and even ice cream. Your chili crisp might start acting jealous.
Things You Could Wear From Now Through September
GANNI collaborated with supermodel Paloma Elsesser on a capsule collection that could constitute your uniform from now through the end of summer (if you lean dramatic and minimalist). The highlight? A hooded mesh sleeveless set that’s characterized by the words sleek and slinky, featuring GANNI logo clasps and available in sizes 0 through 22.
Miaou launched new Swim that’s itty, bitty, and – according to the site itself – “designed for a skimpy fit.” The new pieces are eco-conscious, and not just because they’re so tiny; the itty bitty fabric involved is all dead stock. Add to cart for suggestive tanlines involving metal hardware.
The Araks sale keeps targeting me with suggested ads – suggested to me because I can’t stop visiting the site. (The algorithm preys on the weak.) Shop for your spring undergarment refresh, from bralettes to briefs. If you’re anything like me, somehow you’ll find yourself negotiating yourself into a perfect Lace cami you don’t need but now, suddenly, need.
Before You Go…
Graza wants to move in. First, your kitchen; now, your shower. Meet SUDSY, an EVOO Soap created by Graza and LA-based creative studio metahaiku. Moisturizing, long-lasting, chemical free, and the best-kept ancient soap secret for naturally nourished skin. It’s the obvious choice for an indulgent kitchen hand soap – a little luxury, because you deserve it, sitting next to your Sizzle & Drizzle mise en place.
Bobbie wants to biohack your baby. Earlier this month, the brand introduced two organic infant supplements: Vitamin D for healthy bone, teeth, and immune system development, and Probiotic Drops to ease colic and promote gut health. I won’t comment on whether your baby needs a supplement routine, but Bobbie’s got plenty of extracurricular reading for you to make an educated decision.
All of my favorite treats are joining forces to spoil moms everywhere. Jacobsen Salt Co. launched an “In Bloom” bundle this week, including their Portland Riverfront Raw Honey, Spring & Mulberry’s Lavender Rose chocolate, and a beautiful linen cloth, all packaged in a gift box with a Press Heart Card. For the sweetest Mother’s Day yet.
Happy shopping. Email me directly – [email protected] – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.