Launch Digest: Hormonal Skincare, Protein-Packed Chocolate, Culty Bridal Brilliance, and the Fanciest At-Home Laser in the Universe

Skin Is In

It’s never not a moment to be talking about breakthroughs in skincare. Our latest notables are shifting the industry standard, shifting the impact of the sun on your skin, shifting your skin barrier, and shifting all of the ways in which you show up in the world.

• LYMA is one of the most innovative brands we’ve come across in a while…in the literal sense that founder Lucy Goff is completely changing the industry standard of at-home wellness tech. This week, the FDA-approved LYMA Laser PRO launched in the US, surely creating a red carpet-worthy buzz among the skincare elite.
• Allies of Skin is continuously talked about on le internet for its Multi Peptides & GF Advanced Lifting Serum, but now, the brand has dropped a 3-in-1 sunscreen that does it all. The Sunless Tan SPF 50 Daily Self-Tanner is supercharged with potent, skin-loving antioxidants to protect skin from UV damage while also delivering a healthy, glowing tan.
• Sisley Paris has been in the game for decades, but still manages to stay at the top of the relevancy charts. Their latest Color Cloud is all about minimalist-maximialism, doubling as a lipstick and blush. It somehow manages to balance pop of color with subtle, barely there appeal for a totally effortless, on-the-go look.

The Great Escape

If you’ve ever seen I Am Love with Tilda Swinton, then you know what life could look like on a European mountain top, away from the fray. Now imagine that same country-coastal lifestyle…but in athleisure. Very easily done with this week’s drops.

• SET Active is calling all city queens who are already planning their weekend escapes with their Limited Edition Coastal Countryside Collection. This collection will make you want to ditch your day job and commit to barrelling hay, counting chicken eggs, and maybe doing pilates all at the same time.
• Coveted by the Alix Earles and Kendall Jenners of the world, fitnesswear brand 437 is like, that  girl. The new French Blue Collection is a continuation of the European country theme, inspired by the cottage life a la Provence. You can still play pickleball in these pieces, but try to serve with a French accent.

Super Put Together

Who else is so tired of making decisions?! While there’s currently no guide or “Edit” for big life choices (that you can just purchase), this week, some brands wanted to lessen our decision fatigue and just tell us who we’re meant to be (we’re fine with it).

• ILIA joined forces with Grammy-nominated singer Clairo to create her very own Edit—the brand’s first-ever celebrity collaboration. You’ll get to dabble in all of Clairo’s clean beauty staples whether she’s on tour or just living her life. Separate, but different, ILIA also launched their Limitless Lash Mascara in Before Dawn…
• We all like to see immediate results (she says while clapping her hands loudly). VIOLET GREY has answered the call (instantly) with an Instant Gratification Edit. You’ll discover a complete curation of high-quality products that lead to instant results for the ultimate transformation (to your skin and bank account).
• Mushrooms and cashmere for Mother’s Day? Sure! Lingua Franca and Alice Mushrooms wove a great idea together with a "moms on mushrooms" Crewneck + Alice Mushrooms Gift Set. Every cashmere sweater comes with the Alice Mushrooms Discovery Set (which includes three tins of chocolate bites) for all the cool moms (or cool moms in training).
• Argent came together with Citizens of Humanity to create the Good Work Capsule. It’s all about empowering women to look and feel their best through responsibly sourced, regenerative materials. They’re doing the work. Werk!

Honestly, Just Add to Cart Already

Sometimes, this selection can be a bit random…or rather, a hodge podge of our favorite selects for the week. This week, at-home scent systems came to play from every angle, so—essentially—you’d need them all to get your home from all sides.