New Romantics: The Too Much Style Guide

One of the things I love most about Jess is that she’s absolutely unafraid to take up space. While her outfits may not always be office-appropriate, they’re unapologetically her: bold, unique, and charmingly messy. Celia B designed Jess’s instantly iconic floral raincoat that she wears while forcing new boyfriend Felix to take photos in front of the blue door from Notting Hill, one of her favorite movies. The Spanish designer specializes in over-the-top, colorful womenswear like this ruffles-for-days Penelope Jacket.

If 2025 had an answer to the iconic neon yellow mesh tank that Girls’ Hannah Horvath wears sans-bra, it would be this crocheted top from Celia B. It would be so cute layered over a slip dress, or, if you’re feeling bold, take a cue from Girls and wear it solo.

Even on a Netflix show that’s a lot lighter and more fun than HBO’s Girls, Lena Dunham isn’t afraid to show us characters who live and talk and dress as messily as we all do in real life. In 2025, that means depicting just how much time we spend rotting in bed, looking at our phones. Jess leans into the bed-forward lifestyle with a wide array of nightgowns, ranging from vintage pioneer-woman-style sacks to cute babydolls. Too Much’s costume designer tapped London brand If Only If for many of Jess’s nighties. I absolutely love their Heather Nightdress, comfy enough to wear in bed but cute enough to pair with boots for a trip to the farmer’s market.

Jess wears this pink nightdress from If Only If multiple times in the season, and even has a custom matching nightgown for her beloved dog/creature, Astrid.

Imagine the worst possible person for your ex to start dating immediately after you break up, and she probably looks like Emily Ratajkowski. Emrata plays Wendy, Jess’s ex’s new fiancé who is internet famous for her chunky knitwear and quirky pet iguana. The Too Much team went to cult London knitwear brand Sulk for Wendy’s colorful handknit pieces. I spent a significant amount of last winter knitting balaclavas for all my friends, and will be copying this Sulk balaclava’s black and algae color scheme as soon as knitting season starts again.

A huge part of the fun of Too Much is its incredible roster of guest stars. This look for Naomi Watts as the dissatisfied but chic wife of Jess’s boss was so perfect it made me laugh out loud. The balloon sleeves made me imagine a past life for the character working in PR for a Scandi fashion brand before being sequestered as a yummy mummy in her beautiful Notting Hill townhouse. GANNI is of course the master of the puffy Scandi-chic sleeve.

At one point during a disastrous dinner party, Jess finds herself in a bathroom doing coke with her boss’ wife. The lonely woman’s medicine cabinet was of course laser-accurate, an IYKYK easter egg of upscale beauty products. The two women end up having a coked-out heart to heart about their dogs while sharing this Westman Atelier lipstick.

The heart of Too Much is Jess and Felix’s London-meets-New-York romance. The night Felix and Jess meet, he’s clad in a cool jaded London rocker all-black ensemble, while Jess wears an adorable, romantic dress from Foundry Muse, a perfect illustration of their opposites-attract chemistry.

I love Jess’s make up throughout the series, including her signature black cat eye. I haven’t touched another eyeliner since trying this buttery, highly pigmented Victoria Beckham Beauty eyeliner a few weeks ago. An instant classic recommended to me by a make up artist for film & TV.

Lena Dunham is famously a manicure enthusiast, and her onscreen avatar Jess shares her love for a good mani. Canadian brand Le Manoir’s Gelcare line is my favorite at home gel polish, long lasting and in the most beautiful colors. Try their Cornflower Blue shade to get Jess’ signature blue nails.