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Among the things I loathe the most in life are buying razors and polluting the planet. In Oui The People I recently stumbled upon a solution to mitigate both. Oui, a modern skincare brand for women by women, has literally changed my shaving regime forever.
Before switching to Oui, a BIPOC company founded by Karen Young, I was a subscriber of Dollar Shave Club, the male-centric DTC brand delivering razors to your door at a fraction of the cost of supermarket disposables. I rolled my eyes at the potty-humor reading material DSC included with each delivery in exchange for not having to run to the store and drop $15 on new blades. What DSC promised in terms of affordability and convenience, it lacked in comfort: every fresh blade delivered a rough glide, hacking my shins to a bloody mess. Sadly I still have the scars to show for it, and every time I shaved under my arms I was left with a fiery patch of red bumps.
I quickly canceled my subscription, slathered on Skin Tend to heal the wounds, and went on a deep dive for a more effective solution. That’s when I discovered Oui’s golden ticket: “The Single”, an elegantly engineered rose gold single-blade safety razor.
Raise your hand if you’ve just accepted painful bumps, burns and ingrowns as part of your shave routine. And have you ever experienced a kind of ick repulsion when you see one long hair dangling from the side of your bikini? Oui spent two years on research and development to deliver a superior and effective product promising to create smooth, hairless, bump-fee skin. I’m here to share: they nailed it!
While dropping $75 on a razor may cause you to pause (it did for me, too), their ‘superior-shave guarantee’ cured my strawberry legs and unsightly underarm ingrowns for good. Not to mention their stainless steel razor is the most sustainable solution for protecting our planet from plastics.
Oui’s founder Karen Young wanted to change the access women had to better shaving tools after experiencing her own indignation with poor quality shavers. Growing up in Brooklyn with hypermasculine uncles, Karen was in awe of their shaving regimen. She watched and studied as these strong men took their time ritualistically shaving using safety razors. In 2015 Karen set out on a mission to break into a male dominated shaving industry. While brands like Dollar Shave Club and Harry’s honed in on the male shaving market, she reimagined shaving for women that was effective and their original rose gold single-blade razor was born.
Conscious Beauty and Design
Oui’s ethos is two-fold; beauty includes flaws and green is the future. As a therapist who teaches self-esteem skills to young women, I aligned with Oui’s vision to create a beauty product that doesn’t promote or degrade self-worth. According to Oui, “The reConstitution of Beauty means that beauty shouldn’t come at the expense of our psyche. Rather than pursuing flawlessness, we aim to build efficacious products designed thoughtfully, that help you feel great in the skin you’re already in.”
Thoughtful design also means having packaging that can be reused, recycled, and upcycled. “It’s estimated that 2 BILLION plastic razors end up in landfills every year, and the personal care industry is one of the largest producers of waste.” Oui states. And that’s just in the US alone! I shudder at the thought of how many plastic razors I’ve used over the years that have ended up in landfills or in the ocean. By my calculation, I’ve used nearly 1000 plastic razors in my lifetime. Now multiply that by the number of men, women, and gender-neutral individuals of shaving age that have a similar hair removing regimen. Oh schick, that’s a lot!
Keep Your Situation...Always Situated
Oui offers a flexible subscription plan that delivers 100% nickel-free, stainless steel blades to your door, eliminating the need to run to the store for a refill. You’ll always be prepared for that last minute pool party without an unsightly hair situation. For just $11 you’ll receive 10 recyclable blades, promising 5-7 uses per blade. That’s less than 20¢ per shave.
The weight of Oui’s high-quality razor is calibrated so that you don’t have to press down or revisit the same area more than once, eliminating the potential for razor bumps and burns.
I’ve forgone my regular bikini waxes during COVID and resorted to my trusty razor. In shaving’s past, I’d be left with a field of tangled ingrown hairs, red bumps, and poison ivy level itch. The weight of Oui’s high-quality razor is calibrated so that you don’t have to press down or revisit the same area more than once, eliminating the potential for razor bumps and burns. My underarms and bikini line have been singing hallelujah!
And while all these are gold star bonus points as to why I’d drop $75 on a razor, the actual razor itself is the best shave I’ve ever experienced. Ever! A baby’s bottom would be jealous of the smoothness of my skin.
Invest in Gold
With Oui in my shaving arsenal, I genuinely get excited to hop in the shower and shave away my stubble. Post-shave leaves me with a sensation of feeling luxurious and pampered. And that special feeling of getting into clean sheets with freshly shaved legs is the icing on the cake.
Oui’s committed to “change the language of beauty” by dropping the need to be perfect, flawless or ageless. The Single razor projects these qualities flawlessly, sharply, and with the planet as the beneficiary of your conscious choice. The investment you’ll make in Oui lasts. I’ve been using mine for over a year and I’m not tossing it anytime soon. Trust me, it’s worth every penny, all 20¢ per shave.
Up your shaving game with Oui now, you won’t regret it!
Five More Reasons to Love Oui
- It’s the only razor on the market with minimal blade exposure, and a longer handle making it easy to reach down your legs and under your arms.
- Oui The People offers a line of body care products like a shave gel-to-milk, a hydrating body gloss, and bikini-line sheet masks.
- German engineers designed an intricately carved handle to avoid slips and slices.
- There’s no chemical laden moisture strip with questionable or unpronounceable ingredients seeping into your skin.
- Dress up your shower with 3 colorway options: Rose Gold, Matte Gold, and Matte Black razors - go check them out @ouithepeople