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Welcome to Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. This week, I’m delivering a healthy dose of beverage launches, an Ayurvedic beauty brand you might need on your bathroom shelf, footwear for those still GORP-coriented (it’s my column and I’ll invent portmanteaus as I please), and an art book sale too good to be lost in a long list of Labor Day Sales. Happy September.
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OLIPOP, What Took You So Long, Babe?
This week, the prebiotic, high fiber, low sugar, and this-tastes-suspiciously-good-for-being-healthy soda brand OLIPOP debuted its new twist on an old classic: Ginger Ale ($36 per 12-pack). Considering the digestive benefits of ginger and the obvious allure of a crisp, sweet-but-spicy ginger beer on a hot day, it’s ultimately shocking that the brand didn’t introduce this flavor sooner. What’s going on in that beverage boardroom? No matter, because it’s here now, and it’s completely perfect – and habit-forming. Try an ice cold can at your own risk. Just getting the news that it’s Friday, and this is begging to be mixed into a Moscow Mule.
A Beverage For The Hero’s Journey
Here we are with mushrooms, again. I can’t help it: the market dictates mycelial mania. Odyssey Mushroom Elixir’s canned and (literally) juiced up functional beverages are the latest to land in my inbox. Featuring three product lines – two of which are caffeinated with green tea – and eleven flavors, from Passion Fruit Orange Guava to Dragon Fruit Lemonade, Odyssey’s beverages ($42 per 12-pack) have zero added sugar, artificial flavors or sweeteners. Each can, caffeinated or not, is boosted with a blend of Lion’s Mane and Cordyceps – both of which are known to enhance cognitive function, sustain energy, and lightly lift your mood. Because my column doesn’t have sound effects (yet), imagine a can cracking open. I’m ready to go where no woman has gone before.
KINDIA Brings Timeless Beauty To Your Skincare Routine
KINDIA, a South-Asian, Gen-Z owned and Ayurvedically-inspired beauty brand, might be the first to convince me to dip my toe into the world of sheet masks. The brand isn’t just inspired by South Asian botanicals – these ingredients form the primary components of KINDIA’s remarkably soothing and hydrating masks (from $9). While traditional Ayurvedic beauty botanicals like Haldi (Turmeric), Dahee (Yogurt), Neem, Bakuchiol, and Gotu Kola are typically applied via pastes and clays, KINDIA marries these ingredients with hydrogel technology to effortlessly amplify your skincare routine – no mixing or meticulous application required. The masks are also biodegradable after use. Some beauty wisdom is passed on for a reason: it simply works.
Climbers, Hikers, And Aesthetic Outdoorsmen: Take Your Pick
GORP-core may no longer have the chokehold on coastal elite mid-to-late-twenty-somethings that it did earlier this year or last, but the brands that have been About That Life before it was deemed trendy aren’t going anywhere. Merrell’s new Scrap collection, featuring earnestly one-of-a-kind uppers composed of stitched together scrap material – which would have otherwise been discarded – reimagines the brand’s classic and bestselling Moab hiking shoe with sustainability top of mind (and top of shoe). Masculin or féminin ($130), take your pick, but prepare to receive a color composition that is completely unique to your order number.
Meanwhile, Salomon’s new collection leans into the label’s true vibe: shoes designed for actually doing sports, not for pretending like you belong to a climbing gym (no disrespect, I love to play dress-up, too). Still, a few of the unisex pairs do hit the street style sweet spot. See: the Moc 3.0 ($110) and Quest 2 ($225). See: ACS + CSWP ($200). My twisted brain can’t stop imagining the latter two with a floral, flouncy midi.
And to prove they’re still very much on the streetwear market, see: a collaboration with Palace that just dropped this morning (and is likely sold out by the time you’ve finished this sentence).
A Few Cute And Very Shoppable Things
Before we go, I’ll leave you with some impossible-to-resist sales and tchotchkes. It’s my job, no?
The Taschen Sale just landed, and one of the endlessly browsable web pages is holding your new superstar coffee table book at up to 75% off. If you, like me, don’t have room on your bookshelf to justify a purchase, $100 off some dreamy texts might be reason enough.
Fine jewelry label Erin Fader just relaunched its Renaissance Hoop collection in silver and gold (from $78), which sold out immediately after its initial launch. If you want these hoops, add-to-cart now.
Le Creuset’s Harvest Collection is ridiculously adorable, and on sale (from $39). Buy the Apple and Bell Pepper Mini Cocottes before I do, and yes, that is a threat.
Happy shopping. Email me directly – zoe@thequalityedit.com – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.
