Launch Digest: Mindright’s “Good Mood Superfood” Bar

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Here at The Quality Edit, we try to have our eyes (and ears, and Instagram-scrolling fingers) focused on all that’s new and exciting in the DTC, digitally-native world. So when we heard about the launch of Mindright just a few weeks ago, the brainchild of Rob Dyrdek (yes, that Rob Dyrdek) and CPG expert Chris Bernard, we knew we had to test the product for ourselves. Read on for our launch digest of Mindright, the “Good Mood Superfood” snack bar that’s aiming to nourish the mind and body -- all in a well-branded and convenient package.

What It Is

Mindright launched on February 18 with its Good Mood Superfood Snack Bar, featuring its “Happy Brain Blend.” Translation: these are healthy (gluten-free, vegan, protein-rich, and non-GMO -- all of the relevant buzzwords) snack bars made with adaptogens and nootropics. The Happy Brain Blend delivers a mix of Ashwagandha, Ginseng, MCT, and Cordyceps. Combined, these active ingredients help to manage stress, support cognitive function, and sustain energy and focus. Order them directly to your door at $32.99 per 12-pack of bars.

How It Tastes

The Good Mood Superfood bars come in three flavors: Blueberry Almond, Peanut Butter Cup, and Toasted Coconut. I’ll be transparent -- these aren’t the most delicious snack bars in the world. But, considering that they pack a protein and fiber punch -- and are naturally sweetened with minimal amounts of coconut sugar and dates -- I was definitely impressed by their flavor and texture.

I had expected them to taste a bit chalky or artificially sweet (scar tissue from the many health food snack bars I’ve tried before), but was pleasantly surprised by their natural and subtle flavor profiles.

Mindright: approved of by TQE and @joejonas

The Deliverables

Perhaps the most important question: did these bars deliver on their promise to enhance my mood, minimize stress, and sustain my energy levels? While I didn’t notice an immediate transformation take place, I imagine that these effects come with time and consistency. As someone who regularly takes adaptogens like Ashwagandha and Cordyceps in my coffee and tea, I know that it takes a few days of regular consumption to really notice any tangible effects.

Fortunately, these Mindright bars taste great and make me feel great, physically. After several days of incorporating them into my routine, I have noticed that a few bites of a Mindright bar are a great antidote to my typical 3PM slump.

Purchasing Power

Another crucial question: would I buy these again? Maybe, but with a caveat. I wouldn’t purchase these as my staple snack food; at $32.99 for 12 bars, these treats are not cheap. However, I understand that the price tag is justified. Mindright isn’t selling your ordinary snack food or granola bar: it’s infusing adaptogens and nootropics into a delicious and convenient package, and one that I’d certainly invest in for the sake of my mood, stress regulation, and overall productivity.

Need a little more convincing? Try Mindright for yourself here, and then tell us what you think.

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