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Most sofas are perfectly fine. They seat people, usually face the TV, and are functional enough. But, you rarely hear anyone actually gush about their couch.
A great sofa — one worth seeking out and telling all your friends about — is something else entirely. It makes you want to sink in at the end of a long day and stay there. Plus, the perfect couch strikes the right balance: it supports that doesn’t cause a backache and is comfy enough to not want to leave.
Lovesac’s brand-new Cush collection is that sofa, and more. The sectional is available in 9 key configurations, from a streamlined 2-cushion sofa to a sprawling double-chaise 6-piece sectional. It’s plush but bounces back, and is stylish while still providing comfort. Consider this your introduction to the sectional you’ll be seeing — and hearing about— everywhere.
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Elevated Without Sacrificing Comfort
One of my pet peeves about couches is how they can lose shape or feel flat after just a few months of use. Appropriately named Cush was specifically designed to avoid exactly that, with cushions specifically engineered to bounce back after every sit to ensure they maintain their shape and structure over time.
Cush achieves this thanks to a special multi-layer comfort system. The combo of multi-density foam and pocket coils create a strong, responsive foundation. Add on Lovesac’s brand-new ultraloft fill, and you’ve got a couch that feels plush, while also bouncing back after each use.
Beyond the deep, generous seating, here’s what makes Cush the best seat in the house:
A couch that looks as good as it feels
Every Cush sectional is made of ultra-plush velvet. Choose from four colorways: Olive, Chocolate, Golden Taupe, and Slate Blue. I appreciate that they offer a mix of easy neutrals and on-trend shades that work across a range of interiors. Tailored seams and a clean outline give it a designed quality that reads more like a furniture showroom find than a big-box sectional. Don’t love what you see? Lovesac also offers a full custom range of fabrics to perfectly suit your aesthetic.
Endless options: Configurations that adapt with you
Cush is built from three key shapes — Armless, Corner, and Ottoman — that work together in any combination. Nine configurations are available, from a compact 2-cushion sofa all the way up to a sprawling double-chaise 6-piece sectional. Beyond the layout, covers can be swapped out as your style or space evolves, which means the furniture adapts with you. Most couches offer a one-and-done configuration, while Cush is really more about providing flexibility.
White-Glove Delivery
I’m probably dating myself here, but for the millennials reading: there are few more chaotic TV moments than the Friends episode where Ross tries to navigate a couch up a narrow staircase, screaming “pivot” at anyone within earshot. It’s funny because it’s painfully relatable.
With Cush, this will never be a problem because all deliveries are totally white-glove. Once your new sectional arrives, all you have to do is open the door. Lovesac will set it up in the place you designate. You won’t have to assemble it, try to figure out which sectional pieces go where, or navigate it down narrow hallways.
20 Years in and Lovesac Continues to Get Better
While Lovesac originally rose to popularity thanks to their oversized foam-filled bean bag chairs, the brand has expanded over the last 20 years, building an elevated product line that is sophisticated and beloved.
Add Cush as the next evolution of the brand’s sectional offerings. The new collection offers the same modular footprint and elevated design, but with new innovative elements like the ultraloft fill that allows the cushions to provide comfort and bounce-back stability.
Sure, their pieces are built to last, but they’re also built to adapt as your home’s needs evolve. Need a larger sectional? Simply add on to your existing Cush sectional. Is the aesthetic of your room shifting? Swap out the cover for another colorway.
A great sofa is harder to find than it should be. With Cush, Lovesac has made the search considerably shorter, and the sitting considerably better and more comfortable.
Shop the new Cush collection.
