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Welcome to Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. It’s as if the passage of Valentine’s Day opened the floodgates for some seriously crush-worthy launches. From tinned fish you can take into the bedroom to bundles that pair skincare with self-improvement, our favorite brands are doing February right. Read on for everything new and noteworthy.
Last month, Fishwife launched its rich, buttery Anchovies ($27/3-pack), hand-packed by a third-generation family-owned cannery on the Cantabrian coast. The anchovies are semi-preserved via a salt-curing process that lasts for six to twelve months, and are packed with premium extra virgin olive oil sourced directly from farmers in Northern Spain. Does it get more artisan and absolutely sexy than that?
Well, it does. On Valentine’s Day, the brand dropped a collaboration with Parade and Tulipcake Embroidery: a limited-edition, high-rise embroidered thong ($28). In addition to some conventionally cute illustrations, like a lemon and a heart, the cheeky undergarment features an embroidered (and absolutely smokin’, pun intended) tin of fish, front and center. Why leave your love for tinned seafood in the kitchen? Take it to the bedroom – if this limited launch hasn’t yet sold out.
Also on Valentine’s Day, the internet’s favorite intimates brand – which has managed to draw a rare venn diagram that brings together Gen Z and millennials alike – launched underwire bras. Featuring four shapes, twelve colorways, and sizes spanning from 32A to 46G, the collection has been in the works for nearly three years and was developed while working with twenty different body types. Okay, I’ll stop with all the numbers. Basically, the collection purports to be inclusive, functional, comfortable, and relatively affordable, with all bras priced from $44 to $58. Don’t subject yourself to the antiquated VS Angel discourse. Slip into something a little bit more modern.
selfmade, the psychodermatology skincare brand known for integrating skincare with genuine self-care, introduced its Securely Attached collection ($46) earlier this month: a bundle that combines assigned reading with glowing skin. Featuring Attached, a book that’s all about fostering healthy attachment styles, and selfmade’s Secure Attachment Comfort Serum, the bundle proposes a new kind of care ritual – one that goes beyond the epidermal layer to nurture true self-awareness and care from the inside-out. If you’re less into literature and more into spa night, check out selfmade’s newest evergreen bundles (from $52), all of which save you a few bucks (and some of which include complimentary gifts). Happy nurturing.
While the beginnings of spring might be in the air, it’s still certifiably frigid in most locales (yes, even in LA). Lucky for us all, ettitude has a new launch that’s engineered for cozy nights in and mornings by a fire: a first-of-its-kind vegan cashmere blanket ($169). Using its proprietary regenerative CleanBamboo technology, ettitude has replicated the luxurious, soft sensation of cashmere without the use of animal fibers. Secure your hand-washable blanket (yes, say goodbye to expensive dry cleaning bills) in a light cream Oat or a dark gray Graphite colorway. Vegan cashmere: 2023 is amazing.
Fun Beverage And Snack Echolocator
Every week, there are so many new fun, functional, funky foods and beverages to explore…And this week is no exception. Here’s the rundown on the highlights, let’s keep it snappy:
Hu Chocolate and Graza team up for a sweet surprise that’ll make you fall in love with both brands (if you haven’t already): the chocolatier and olive oil maker surprised customers with a very special delivery. The first 2,000 customers to order Graza starting on February 6 were surprised with a bar of salty Hu Chocolate. A square of dark chocolate with a drop of Drizzle makes for a delightful combination. It’s well-timed with exciting news for Graza, too: the olive oil is now available in Whole Foods stores nationwide.
Sunscoop invents something so delicious, it should be illegal (but instead, it’s actually pretty good for you): the vegan ice cream brand launched Sundrops this week, which are just as smile-inducing as they sound. Dairy-free ice cream wrapped in gluten-free cookie dough wrapped in a chocolate shell. Need I say more? Order these directly to your doorstep, or find them at your local Sprouts. Don’t hate me for your new addiction.
A new canned beverage has landed, and it’s begging for warmer weather: Rojito, inspired by a 100 year-old Spanish custom, is about to make you the best guest for every spring picnic and dinner party. Blending Spanish Tempranillo sparkling wine and natural lemon, the spritzed beverage is gluten-free, just under 100 calories, and best enjoyed chilled (and outdoors, in the sunshine).