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Ever since its premiere in March of 2023, Amazon Prime’s Daisy Jones & The Six has captivated viewers with its plotline of an American band who rises to the top of the music charts, falls to their demise, and works through tons of juicy drama in between. Originally told in novel form by Taylor Jenkins Reid, the on-screen rendition of Daisy Jones & The Six took the magic of this story one step further by adding both audio and visual components.
The show left no stone unturned with its integrated marketing approach, allowing its effect to echo across e-commerce platforms, TikTok, Instagram, Billboard’s Emerging Artists chart, and more. I spoke with Hans Jordan, Head of Social at Aritzia, to get his take on why this series had so much success in so many different sectors.
"The nostalgic element of the show made their audience think 'I want to be there,'” shared Jordan. “I love my [present-day] LA, but I want that era of LA.” This compelling nostalgia trickled into the band’s Instagram and TikTok accounts and was strengthened through the release of their album as well. From the timing of their press tour to a full SXSW activation with Free People, "nothing about their marketing approach felt forced,” continued Hans.
This authenticity was strongly received by the show’s viewers and has garnered countless requests for the story to continue. Through the style guide below inspired by Denise Wingate’s costume designs from the show, you can channel your favorite band member who may or may not be more fun to miss than to be with.
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Daisy Jones embodies the effortless cool-girl style of the ‘70s. She fights off the LA summer heat with the help of cut-off shorts, tiny tank tops, and lots of lace overlays. Despite having neglectful parents and a rather slim group of friends, Daisy Jones defies all the odds of her previously lonely life by rising to the top of the charts with her musical group The Six. Her newfound success translates to thousands of fans wanting to be her and look like her — myself included – but remember, she doesn’t want to be anybody's muse.
To achieve Daisy’s look, we’ll of course need to start with some Daisy Dukes ($150) followed by a white tank top ($45) that was probably slept in the night before. Grab some cowboy boots ($295) to accentuate your legs followed by a lacey kimono ($98) that gives off an angelic effect when performing to a sold-out crowd.
Ms. Jones is all about her accessories and favors chain link belts ($39), colored lenses ($115), and is rarely seen without a pair of trusty hoop earrings ($165). To complete her look, Daisy’s slouchy suede handbag ($250) only has one requirement: it must be big enough to store her trusty red songwriting notebook ($25).
Camilla Dunne doesn’t stop loving someone when it gets hard, but she also will not be made out to look like a fool. At a pivotal moment in the series when Camila needs to send her husband this message, she trades in her loose-fitting peasant dresses for this stunning, fitted crochet midi dress. Although Camila’s was a vintage one-of-a-kind find, this knit plunge-neck maxi dress ($248) has a similar vibe. Paired with a raffia clutch ($2,100), some sassy shiny heels ($140), and a fresh blowout, anyone who wears this outfit will radiate the same composed confidence that Camila held through the entirety of the show.
Always in the spotlight, The Six’s lead singer is fond of a uniform. Billy’s life is quite hectic thanks to his struggles with addiction, becoming a father, and his tumultuous love life. To have some control over these factors, the eldest Dunne brother refrains from stressing about his outfits by just wearing the same thing over and over again. Always spotted in a denim button-down ($128), bootcut jeans ($70), and black boots ($150), Billy reserves drama for other areas of his life by leaving it out of his closet.
As roommate, best friend, and maid of honor, Simone Jackson is everything to Daisy Jones. Aside from being a confidante for the red-headed rockstar, Simone is a musician herself. As a pioneer in the disco scene, Simone is a headliner at her partner's New York City club night after night, and her groovy style reflects the strides that she’s made in the space.
To recreate Simone’s everyday disco look, reach for her favorite style: the tie-front crop top ($30). The pop star on the rise would secure her denim maxi skirt ($70) with a leather belt ($118) to highlight her waist, and she’d love this burgundy leather trench ($119) to tie the whole outfit together.
SHOP LIKE SIMONE
As the band’s drummer, Warren literally marches (and dresses) to the beat of his own drum. As easy-going as they come, Warren loves mushrooms, he loves his movie star girlfriend, and he sure as hell loves wearing vests and jackets with nothing underneath. While the rest of the band spent their first publishing checks on the stock market or rent, Warren used his to purchase “a beautiful fur vest from a shop in Venice.”
While there are not many pieces of clothing that make up a typical outfit for Warren Rojas, he’s drawn to eccentric pieces that captivate the crowd even when he’s hidden behind his drum set. If this percussionist was shopping in the present day, he’d surely be drawn to this faux fur vest ($119) and bell bottom corduroy ($110) pairing. Never known to shy away from an accessory, Warren would be adorned in all the turquoise; from his rings ($50) to his bracelets ($120), all the way down to his belt buckle ($20).
SHOP LIKE WARREN
Similarly to Billy, Karen Sirko also dresses in a uniform although her’s is a bit more exciting. Despite always sporting an all-black fit, Karen adds diversity to her outfits by introducing various textures and patterns.
To mimic the keyboardist’s above look, start with plain black trousers ($148) so as not to distract from the layered sheer patterned top ($190) and black vest ($100) on top. Add some platform ankle boots ($450) for height, and of course, Karen is never not wearing a fierce black cat eye ($25).
SHOP LIKE KAREN
Although most of us have yet to have our time in a recording studio or tour bus, at least we can dress the part. Live out your ‘70s style dreams a la fringe, leather, and major rockstar vibes — with some help from our shopping guide.