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It’s always a good time to shop and support Black-owned businesses, but in case you need a final push on that sitting-in-your-cart-for-days purchase: it’s Black History Month, and these brands deserve an extra bright spotlight. Shop them today, shop them tomorrow, and shop them for months to come – they’re some of our favorites for a reason. Read on to uncover why, and thank us later.
An amalgamation of comfort, culture, community, and commerce, NinetyNine Products offers simple running shoes that perform. Founder Jeffrey Alan Henderson built shoes for Yeezy, Everlane, and Nike before launching his own brand, which is intent on celebrating and supporting Black and Brown communities. Stay tuned for more from NinetyNine Products – the brand plans to launch its first casual shoe next year.
Parks Project: Outdoor Afro x Joonbug
Parks Project, the clothing brand preserving parklands through education, advocacy, and volunteering, has partnered with California-based Black artist Lenworth McIntosh on a new collection of shirts, posters, and bandanas. McIntosh (aka ‘Joonbug’) has recently been featured at Art Basel Miami as a part of Ciroc’s Chateau gallery and worked in collaboration with Baggu, so you can rest assured that this collection is equal parts stylish and wholesome.
OUI The People
Karen Young founded OUI The People as a female-first solution to shaving (the brand’s The Single razor employs just one blade for a close and painless shave). Since then, OUI The People has expanded into bodycare, with several groundbreaking products that focus on the ingredients that nourish your body. The brand embraces the complexity of being human and celebrates it by going ‘against the grain’ in everything it does.
Gluten-free, vegan, and free of the top 9 allergens, Partake Foods offers delicious and convenient cookies and baking mixes for all to enjoy. Inspired by her daughter’s food allergies and supported by Rihanna and Jay-Z (seriously – both have invested in the brand), Denise Woodard is on a mission to change the face of CPG food and beverage and eradicate food insecurity along the way. Shop the brand’s delicious treats online or at Trader Joe’s, Kroger, Whole Foods, and Target nationwide.
Trinity Mouzon Wofford and her partner Kissey Kobori founded Golde in 2017 to democratize the increasingly-exclusive wellness industry around them. The pair have steadily built a loyal and adoring following since then thanks to standout products like Pure Matcha, Coconut Collagen Boost, and Face Masks. Shop them online or at Target, and toss the brand a follow if you like what you see – Golde regularly collaborates on limited-edition drops like candles and mugs, too.
Bread Beauty Supply
A fun twist on daily hair essentials, Bread Beauty Supply was founded by Maeva Heim, who grew up in her mom’s braiding salon in Perth, Australia. After feeling left out of the conversation while working at a large beauty brand, Heim launched a line of cute and functional products she’d want on her countertop. Bread’s hair-wash, hair-oil, and hair-cream are favorites to several TQE editors – they’re trusty and smell like sweet cereal milk.
The creation of a mother-daughter duo (that’s 100% women-operated), Sade Baron sells high-quality, nutrient-rich body products that are good for your skin and the planet around you. The brand’s products are designed to enhance the body’s natural healing process, and they’re created without silicones, mineral oil, palm oil, petrochemicals, parabens, sulfates, and other harmful ingredients.
Founder Oyéta Kokoroko takes pride in her brand’s “finest, most advanced formulas in luxury green beauty.” Innovative botanicals and results-driven active ingredients are the foundation of skincare that works – well, and cleanly. From Dragon’s Blood Extract to Rosehip Oil, Sea Buckthorn Oil, and Blue Tansy, OKOKO employs innovative ingredients to create products you can trust.
The Honey Pot Company
Bea Dixon has tapped into natural herbs and ingredients from the earth (that are free of toxins, artificial fragrance, and anything synthetic, of course) to create the “first complete feminine care system that cleanses and balances your vagina.” Whether you’re looking for day-to-day refreshing, soothing, or cleansing solutions or would prefer a little menstrual, sexual, or pregnancy help, The Honey Pot Company likely has a pH balanced, science-backed product for you.
A snack company you likely know and love (Shark Tank fans, raise your hands!), Pip Snacks is obsessed with heirloom corn. After discovering just how crunchy, light, and corn-y heirloom corn kernels taste, Jennifer and Jeff Martin launched Pipcorn to spread the love. Since then, the brand has earned a spot as one of Oprah’s Favorite Things, appeared on Shark Tank, and launched several new products like Heirloom Cheese Balls and Heirloom Corn Dippers.
This recently-launched luxury clean fragrance brand has a young Harvard Business School grad at its helm. Inspired by the power between scent and memory, founder Keta Burke-Williams launched Ourside with just three distinct, edited fragrances: Moon Dust, an earthy citrus and bergamot; Dusk, a fig-forward amber; and Nostalgia, a woodsy jasmine. Drop $27 on the Discovery Kit and put an end to your signature scent struggle for good.
A Dozen Cousins
A Dozen Cousins is a natural food brand inspired by traditional Creole, Caribbean and Latin American dishes. Founder Ibraheem Basir grew up in Brooklyn, a melting pot of many ethnicities, and was closely integrated with the Black and Latino community. In different parts of the world, these two groups are distinct entities – but not in Ibraheem’s experience. Many of his peers identified as both Black and Latino, and growing up with that community heavily influenced the music Ibraheem listened to, the foods that he ate, and his overall cultural experience. In hopes of translating his own community into a food-centric brand, he founded A Dozen Cousins in 2019. Read our interview with Ibraheem Basir here.
This clean beauty brand is specifically centered around women of color and their beauty needs. EADEM creates gentle-yet-powerful skincare products that are designed with the unique needs of melanin-rich skin in mind, using a combination of science-backed ingredients and heritage botanicals to effectively care for skin of color. Highly accomplished co-founders Marie Kouadio Amouzame and Alice Lin Glover realized long ago how much ‘adjusting’ they had to do for their specific skin concerns, and decided to combat this deep-rooted issue with the creation of this unapologetically loud brand.
This inclusive skincare brand committed to helping you feel better about your skin through science-backed products and mental health advocacy. Co-founder Olamide Olowe was inspired to launch the brand after growing up with hyperpigmentation and post barbae folliculitis. She teamed up with co-founder Claudia Teng to make skincare an act of self-care rather than a source of shame. Their best-selling products have sold out on numerous occasions.
Klur is a skin wellness brand that reflects the values of clean, ethical, and inclusive beauty. Klur integrates the principles of high-performance technology and botanical sciences to create the most efficient, effective and eco-conscious line possible. Its formulas are made to carry through low impact practices, and each product is made of 100% biodegradable and recyclable ingredients (this is huge). Read our interview with founder Lesley Thornton here.
Show your support this February, and don’t be surprised if (or, more likely, when) you become a year-round subscriber: from skincare to haircare, snackage and style, these Black-owned brands deliver products we don’t want to live without.