10 Black-Owned Brands We’re Shopping This Black History Month (And, Honestly, Every Month)

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It’s always a good time to shop and support Black-owned businesses, but in case you need a final push on that sitting-in-your-cart-for-days purchase: it’s Black History Month, and these brands deserve an extra bright spotlight. Shop them today, shop them tomorrow, and shop them for months to come – they’re some of our favorites for a reason. Read on to uncover why, and thank us later. 

NinetyNine Products’ The Point sneaker
Credit: @ninetynineproducts

NinetyNine Products

An amalgamation of comfort, culture, community, and commerce, NinetyNine Products offers simple running shoes that perform. Founder Jeffrey Alan Henderson built shoes for Yeezy, Everlane, and Nike before launching his own brand, which is intent on celebrating and supporting Black and Brown communities. Stay tuned for more from NinetyNine Products – the brand plans to launch its first casual shoe next year. 

Joonbug with the Outdoor Afro x Joonbug Long Sleeve Tee and Nature Bandana
Credit: @parksproject

Parks Project: Outdoor Afro x Joonbug

Parks Project, the clothing brand preserving parklands through education, advocacy, and volunteering, has partnered with California-based Black artist Lenworth McIntosh on a new collection of shirts, posters, and bandanas. McIntosh (aka ‘Joonbug’) has recently been featured at Art Basel Miami as a part of Ciroc’s Chateau gallery and worked in collaboration with Baggu, so you can rest assured that this collection is equal parts stylish and wholesome. 

OUI The People’s single blade razor
Credit: @ouithepeople

OUI The People

Karen Young founded OUI The People as a female-first solution to shaving (the brand’s The Single razor employs just one blade for a close and painless shave). Since then, OUI The People has expanded into bodycare, with several groundbreaking products that focus on the ingredients that nourish your body. The brand embraces the complexity of being human and celebrates it by going ‘against the grain’ in everything it does. 

Partake’s deliciously crunchy cookies are free from the top 9 allergens
Credit: @partakefoods

Partake Foods

Gluten-free, vegan, and free of the top 9 allergens, Partake Foods offers delicious and convenient cookies and baking mixes for all to enjoy. Inspired by her daughter’s food allergies and supported by Rihanna and Jay-Z (seriously – both have invested in the brand), Denise Woodard is on a mission to change the face of CPG food and beverage and eradicate food insecurity along the way. Shop the brand’s delicious treats online or at Trader Joe’s, Kroger, Whole Foods, and Target nationwide. 

An all-star Golde lineup
Credit: @golde


Trinity Mouzon Wofford and her partner Kissey Kobori founded Golde in 2017 to democratize the increasingly-exclusive wellness industry around them. The pair have steadily built a loyal and adoring following since then thanks to standout products like Pure Matcha, Coconut Collagen Boost, and Face Masks. Shop them online or at Target, and toss the brand a follow if you like what you see – Golde regularly collaborates on limited-edition drops like candles and mugs, too.  

Your hair – and countertop – dream
Credit: @breadbeautysupply

Bread Beauty Supply

A fun twist on daily hair essentials, Bread Beauty Supply was founded by Maeva Heim, who grew up in her mom’s braiding salon in Perth, Australia. After feeling left out of the conversation while working at a large beauty brand, Heim launched a line of cute and functional products she’d want on her countertop. Bread’s hair-wash, hair-oil, and hair-cream are favorites to several TQE editors – they’re trusty and smell like sweet cereal milk. 

Sade Baron’s nutrient-rich Anchor Body Souffle, Fresh Luxe Mist, and River Body Cleanser 
Credit: @sadebaron

Sade Baron

The creation of a mother-daughter duo (that’s 100% women-operated), Sade Baron sells high-quality, nutrient-rich body products that are good for your skin and the planet around you. The brand’s products are designed to enhance the body’s natural healing process, and they’re created without silicones, mineral oil, palm oil, petrochemicals, parabens, sulfates, and other harmful ingredients. 

OKOKO’s award-winning beauté Majestique cleanser, Diamant Bleu clarifying cream, les 16 Précieux
Credit: @okokocosmetiques

OKOKO Cosmetiques 

Founder Oyéta Kokoroko takes pride in her brand’s “finest, most advanced formulas in luxury green beauty.” Innovative botanicals and results-driven active ingredients are the foundation of skincare that works – well, and cleanly. From Dragon’s Blood Extract to Rosehip Oil, Sea Buckthorn Oil, and Blue Tansy, OKOKO employs innovative ingredients to create products you can trust.  

The Honey Pot Company at Target
Credit: @brbtargetrun via @thehoneypotco

The Honey Pot Company

Bea Dixon has tapped into natural herbs and ingredients from the earth (that are free of toxins, artificial fragrance, and anything synthetic, of course) to create the “first complete feminine care system that cleanses and balances your vagina.” Whether you’re looking for day-to-day refreshing, soothing, or cleansing solutions or would prefer a little menstrual, sexual, or pregnancy help, The Honey Pot Company likely has a pH balanced, science-backed product for you.

A very happy snack drawer
Credit: @pipsnacks

Pip Snacks

A snack company you likely know and love (Shark Tank fans, raise your hands!), Pip Snacks is obsessed with heirloom corn. After discovering just how crunchy, light, and corn-y heirloom corn kernels taste, Jennifer and Jeff Martin launched Pipcorn to spread the love. Since then, the brand has earned a spot as one of Oprah’s Favorite Things, appeared on Shark Tank, and launched several new products like Heirloom Cheese Balls and Heirloom Corn Dippers

Show your support this February, and don’t be surprised if (or, more likely, when) you become a year-round subscriber: from skincare to haircare, snackage and style, these Black-owned brands deliver products we don’t want to live without.

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