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While other sales revolve around urgency and volume, Presidents’ Day is more strategic. By mid-February, companies are ready to reset by making room for spring inventory, closing out winter production cycles, testing early-year promotions, and trying to move big-ticket items before warmer months hit. And you, my friends, can be its beneficiary.
The smartest shoppers know where to act when this often-forgotten weekend rolls around. We’ve spent half a decade tracking their biggest habits, and we’re passing our learnings onto you. Here’s how to think about shopping PDW sales – and the best of those sales themselves.
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1. Buy the Big Stuff Now: Furniture, Mattresses, and Home Upgrades
Presidents’ Day Weekend is one of the rare sale moments where brands discount quality, not leftovers. We’re seeing standout sales on furniture, mattresses, and major home upgrades making it one of the best times of the year to invest in big-ticket home items. If you’ve been sitting on a sofa, mattress, or bed frame purchase since fall, this is likely the best pricing you’ll see before Memorial Day.
- 7th Avenue: 10% off sitewide + free pillows with code PRESDAY.
- Albany Park: Get up to 40% off sitewide.
- Beautyrest: Save up to $1000 off select Beautyrest Black products and up to $500 off select Beautyrest World Class products.
- Ernesta: Up to 20% off select styles and free shipping.
- Hardman Designs: 20% off sitewide.
- Helix Sleep: 25% off sitewide with code PRES25.
- Sabai: Up to 15% off sitewide.
- Tuft & Needle: 20% off sitewide.
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2. Shop Spring-Forward Fashion Before Demand and Prices Spike
Presidents’ Day is an underrated sweet spot for spring-forward pieces. You’re shopping early enough to beat demand and catch meaningful discounts, especially on swim and resortwear that rarely goes on deep sale once warm weather hits.
- Jenny Lemons: All mini hair claws are $8.
- Marie Oliver: Additional 30% off sale items with code PRESWKND26.
- MILLY: Extra 25% off sale items with code KISSES25.
- Miraclesuit: 20% off select styles with code SELECT20.
- Ola Azul: Up to 60% off selected styles.
When it’s hot and humid outside, without fail, my hair WILL be up. Whether I’m going on an exercise walk, at the pool, or out to a fancy dinner, I don’t care. However, this intolerance to heat has led me to get creative with hairstyles and accessories which is where Jenny Lemon comes in. Browsing their website, it is evident their products spark joy and a sense of nostalgia. The Strawberry and Flowers Hair Claw will be my go-to this summer, but if strawberries aren’t your jam, don’t worry – they have every food you could imagine: Hot Dog, Broccoli, Croissant, the list goes on and on.
Get 20% off sitewide, May 22nd through May 29th. Use code SUMMERTIME.
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If a swimsuit could roll its eyes at half-life trends, this would be the one. The Marissa One Piece is not here to follow what’s going to last you one summer – it’s here to stay. And similar to Greek statues, the piece hugs the body in a way that adds movement while remaining safe and secure. It’s modest but doesn't detract. Instead, the ruffles add an element of fun that makes the piece uniquely dimensional.
And to address a potential elephant in the room, yes, I ordered it in white. But I promise you it’s not the terrifying, sheer-in-direct-light kind of white. It’s Turtledove: soft, thick-lined, and secure.
I wore it as a swimsuit to the pool, then after drying off, tossed a skirt over it and called it a bodysuit for my dinner outfit. If you’re trying to edit down your vacation suitcase and to smarter pieces that do more, this swimsuit is your new bestie.
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3. Recommit to Your Resolutions Without Paying Full Price
Brands know mid-February is when motivation for those New Year’s Resolutions starts to dip. This is why we see strong promotions in health, beauty, and wellness categories. Presidents’ Day rewards consistency, making it a great time to lock in savings on daily habits.
- goop: 25% off goop beauty & wellness, plus, when you spend $250 on 2/16, you receive a free body polish.
- HigherDOSE: 20% off sitewide with code VDAY2026.
- Live Tinted: Buy one, get one 50% off mix & match products.
- Superegg: 20% off sitewide.
- Purple Carrot: $100 off your first 4 orders with code FIRST100.
Anderson: An underrated addition to wellness routines, Anderson dry brushes her face and body daily to help exfoliate her skin, boost circulation, and keep her feeling fresh during the winter months.
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4. Plan Ahead on Baby Gear and Save Yourself Later
Baby gear doesn’t always follow traditional sale cycles, which is exactly why Presidents’ Day is worth watching. Whether you’re expecting later this year or just planning ahead, even modest discounts on big-ticket nursery items or premium baby basics can add up.
Our Editor-Approved Presidents’ Day Rule
Editor rule of thumb: if it’s something you already planned to buy in the next three to six months, and it’s on sale now – go for it. One mistake shoppers make is assuming a better sale is always coming. In reality, many brands don’t discount again until Memorial Day or the 4th of July, and even then, the deals aren’t always better.
In Search Of Something Different?
Looking for more PDW sales? We’ll be updating this guide all weekend long as the best sales go live so bookmark it, refresh often, and shop smart.
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