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Welcome to another edition of Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. I’d be remiss not to acknowledge the gorgeous, jaw-dropping elephant in the room: The Quality Edit’s got a brand new look. While the cycle of DTC launches continues to churn at its typical (unrelenting) rate, we’re taking a pause to reintroduce ourselves. Thanks for being here — we hope you like our makeover. Promise we’re only using good skincare, no filler or facelifts involved in the process of transformation.
Now, onto the launches. This week, we’re looking at MORE celebrity-founded brands (unfortunately, plural), comforting creams, knives for fall, and Sandy Liang’s new wallet-unfriendly, dangerously perfect pointe shoes. Let’s get to it.
For An External And Internal Glow-Up: selfmade Launches The Corrective Experience Comfort Cream, $30
selfmade, the psychodermatology brand crafting face and body essentials encouraging mindful rituals and self-care, launched its latest product last week: the Corrective Experience Comfort Cream ($30). Designed to pair with the Secure Attachment Comfort Serum ($36), this skin-softening cream cools stress levels in itchy, inflamed, rough skin, and nourishes the skin’s moisture barrier. It’s got encapsulated niacinamide and hyaluronic acid to deliver continuous, lightweight hydration, and a 5-marine algae blend that prevents transepidermal water loss and energizes skin. selfmade wants to nourish and protect your skin – and it’s hoping the comforting effect transfers to your emotional state, too. That’s my kind of multi-tasking.
Looking Sharp: New Cutlery Collab Just Dropped, $155
Earlier this week, Material Kitchen debuted its first cutlery collaboration ever in partnership with Beverly Nguyen, stylist and founder of Beverly’s NYC. This limited edition Trio of Knives ($155) features a sophisticated, universal sage green colorway – as decorative as it is functional. It’s got an 8” Knife for your meticulously sharp slicing needs; the Almost 4” Knife for petite paring and dicing; and the Serrated 6” Knife for slicing bread and so much more, all made from Japanese high-carbon and stainless steel. I don’t need a new set of knives…but maybe I need this new set of knives? What do you think?
Brightland Brings Back Its Lushest, Loveliest, Limited-Edition Vinegar, $25
You may recall Brightland’s collaboration with Oishii, the largest indoor vertical strawberry farm, from last year. The two cult-favorite brands teamed up to launch LUSH ($25), a limited-run strawberry vinegar capturing the essence of the Japanese Omakase berry that sold out five days after it hit Brightland’s site last July. Good news for us all: LUSH re-launched last week, but it certainly won’t last for long. Grab a bottle to savor the last legs of summer, perfect for brightening fall salads and equally delicious as a counterbalance to creamy, indulgent desserts.
Sandy Liang Has Cruel Intentions For My Wallet, from $28
Sandy Liang, one of the major stars of NYFW this season, has launched a campaign against my wallet. While some collections from fashion week are irrelevant for our DTC purposes, Liang’s unique trajectory toes the line between independent label (with accessories at approachable price points) and couture runway darling. Liang has long been known for her iconic fleeces – but this season, there’s not a fleece in sight. Instead, the label is turning out pointe shoe-inspired Mary Janes ($495), perfectly cut LBDs ($575), and rosette hair ties ($65) that take Miu Miu and Prada into 2023. Everything looks like a timeless wardrobe staple, ideal investment pieces to wear and re-style again and again.
We’ve Reached Celebrity Brand Saturation: Kourtney Kardashian And Gigi Hadid Create More Things You Can Consume
I’m just a girl, standing in front of celebrities, asking them to please stop inventing superfluous DTC brands.
On September 26, Kourtney Kardashian will launch “Lemme,” a line of gummy vitamins and supplements that is, for some reason, being branded separately from the Kardashian’s other wellness venture, Poosh. We are witnessing celebrity brand performance art. Lemme will launch with Lemme Chill, Lemme Matcha, and Lemme Focus, three different gummies formulated with adaptogens, herbs, and vitamins for their respective functions. Might I suggest you instead shop from existing DTC brands that already offer similar blends formulated by actual herbalists and knowledgeable healers? Select a box of Rachelle Robinett’s delicious HRBLS, or Wooden Spoon Herbs’ potent tinctures. The Kardashians will survive without more of your money.
Meanwhile, Gigi Hadid has launched Guest In Residence, her new line of cashmere knits. The brand origin story involves the trial and tribulation of the supermodel’s first winter in New York, which she survived thanks to her inherited collection of cashmere from her parents’ closets. Relatable, no? In a profile with Vogue, Hadid describes starting her own brand as “the next natural step” after a few months in lockdown on her family’s farm in Pennsylvania, pregnant with her daughter Khai. Again, a feeling we can all relate to. The pieces are, admittedly, beautiful and classic, featuring timeless silhouettes in neutral blacks and greys, along with vibrant bubble gum pinks and cherry reds in equal number. Fine, I love the Oversized Crew ($295) and Shrunken Cardigan ($245). This celebrity brand can stay.
I’ll be back next week with a new set of launches in the DTC universe. Email me directly – zoe@thequalityedit.com – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.
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