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As October ends, it feels like brands are taking a collective breath: the “spooky season” launches are behind us, the Pumpkin Spice themed products are all on the shelves, and we all need a little break before the wave of BFCM deals, holiday sets, and under-the-wire end of year acquisition news crashes over us in earnest. I love this time of year because it marks the beginning of what I think of as “List Season.” Starting Nov 1, our Notes apps will begin to fill up with hyper-specific lists as we begin to gather our annual collections of favorites.
No matter your niche, November and December are a time of reflection and collection as we all think back on the past year. Some might get caught up in arguments about rankings and omissions, but I think there’s something inherently fun and revealing in the idiosyncrasies of List Season. It’s a time when we can all embrace each other’s subjectivity, celebrating recommendations and reflections from all our favorite creators, writers, and friends. While I sort through my preliminary “best of” lists currently cluttering my Notes app, expect some of that List Season spirit on Launch Digest in the coming weeks! “The most wonderful time of the year” for list obsessives and nostalgics, indeed.
Let’s get into this week’s product launch selects, starting with:
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First Up: Skincare For Pets
Welltayl, a science-powered, fragrance-free skincare system created specifically for pets’ skin biology, has made a buzzy launch this week. According to the brand, while most pet products focus on scent and shine, Welltayl was built for skin health, addressing irritation, sensitivities, and barrier imbalance that vets see every day. Their line is vet-developed, third-party tested, and fragrance free – which makes sense since many pets have much more sensitive noses than ours. The debut Skin + Coat Care Kit includes the Coat Wash + Conditioner, Skin+ Coat Spray, Skin Barrier Stick, and Dual-Sided Bath Brush, with individual products also available.
Trending: Luxe Holiday Collections
Cult Gaia released their Holiday 2025 Collection with a campaign called “The Swan Season.” The beguiling campaign imagery is some of the best I’ve seen this year, placing the sculptural clothes in a surreal world of oversized swans, twisted pear trees, and porcelain-like floral forms with photography that evokes vintage Paolo Roversi. The collection includes apparel, accessories, jewelry, and shoes – with the new Ria Sandal in Antique White as a particular standout.
Luxury home fragrance brand Baobab Collection debuted their new limited edition I Love Ski Scented Candle. The candle elegantly captures the joy and serenity of wintery mountain life through both its design and fragrance: each glass vessel is screen-printed by hand with a whimsical alpine scene, cleverly designed to be brought to life by the glow of the flame inside. Green notes of fig leaf intertwine with soft iris and a base of white musk, blending together to evoke a crisp winter breeze.
Trending: California Brands Branch Out
Tinned fish brand Siesta Co introduced two new seaweed-based tins - Spaghetti Seaweed with Young Garlic in Olive Oil and Seaweed Salad in Vinaigrette. The brand blends their LA & Spanish roots effortlessly, and I’ve long been a fan of their tinned fish. As someone who tries to eat plant based as much as possible, I absolutely love this move from the brand to expand beyond tinned fish into equally delicious seaweed-based conservas.
California-based skincare brand Marie Veronique and LA-based edible innovators Rose Los Angeles have merged science-backed skincare with full-spectrum CBD in their limited edition Rose x Marie Veronique Body Barrier Emulsion. The lotion combines Marie Veronique’s expertise in full-body barrier repair with Rose’s cult-favorite cannabinoids, resulting in a deeply hydrating lotion that calms inflammation, boosts ceramides, and strengthens the skin’s microbiome all with a lightweight, breathable finish. I love gifting CBD products to help people decompress during the holidays, and this is going on the top of my list.
Before You Go…
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- Lisa Eldridge Beauty announced that Alexa Chung has been appointed as the brand’s first-ever Ambassador. To celebrate the partnership, the two British style powerhouses came together in a very fun, exclusive video where Lisa creates a fresh, easy makeup look on Alexa using her best-loved products.
- sproos, the design-driven shower brand, launched its first-ever Chrome Collection. The new finishes are made with Chrome 3, a cleaner, more sustainable alternative to traditional chrome plating. The new launch includes a Chrome Hand Shower and Chrome Hand Shower + Filter.
- Travel and lifestyle accessories brand CALPAK teamed up with fragrance brand Dedcool for a limited-edition travel bundle. The limited-time Boarding Bundle set features CALPAK’s cult-favorite Clear Cosmetics Case in an exclusive Papaya on Papaya colorway, complete with TSA-approved Dedcool fragrance fan favorite essentials - Xtra Milk, travel-sized body wash and lotion - plus limited-edition air fresheners in the scents Taunt and Mochi Milk.
- Launch-Digest-favorite fragrance brand Vyrao and Isabella Burley of CLIMAX Books threw a buzzy Halloween event at Vyrao’s New York pop up this week. Actress Lake Bell debuted her gorgeous designs for Lake Bell Clay at the Vyrao space, a collection of one-of-a-kind ceramic vessels. 50% of the sales of the unique, handcrafted pieces will go to support Women for Women. Vyrao’s holiday and immersive installation, designed in collaboration with David Gianotten of OMA / AMO, will be open through 11/28.
Happy shopping. Email me directly – hannah@thequalityedit.com – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.
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