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Welcome to another edition of Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. We have so many exciting things to discuss this week. All of our favorite brands are teaming up to elevate our kitchens, bedrooms, bathrooms, and home decor. Whether you’re fiending for a farm-to-table pistachio hot chocolate or a lamp designed in Switzerland and 3D printed just for you, I’ve got you covered. Let’s get into it.
We’re big fans of Gantri here at TQE. I first fell in love with the brand’s sustainable, unique, and beautiful 3D-printed lamps last year – and even invited a few into my home, where they continue to illuminate my space with a perfect ambient glow. Just yesterday, Gantri introduced its Fall collection, the brand’s largest launch to date, featuring 20 new lights from 7 international emerging design studios, from Oakland to Switzerland. The collection is more than just eye candy: it’s an important reflection of Gantri’s original dedication to fostering independent craft, meaning, and connection between the designer and user. Browse the new collection for a table lamp or a statement standing light that will bring design from around the globe to your home. Printer-to-table.
LA-based, sister-run cake kit brand The Caker (say that five times fast) is partnering with buzzy olive oil brand Graza for the collaboration of your (and my) dreams. Starting November 1, you’ll be able to bring the best olive oil cake (ever) into your own kitchen, and whip it up on demand. Complete with cake mix, icing mix, and crumble mix – along with two bottles of Graza’s Sizzle and Drizzle – the Banana Sizzle Drizzle Olive Oil Cake Kit will satisfy your baking cravings all through the holiday season. So long as you grab some before it sells out.
Oishii, the world’s largest indoor vertical strawberry farm that merges nature and technology to grow the perfect fruit year round, is known for its Omakase Berry, a special Japanese strawberry variety with an intoxicating flavor and aroma. Last summer, we saw Oishii team up with Brightland for a bright strawberry vinegar, LUSH (which we’re still savoring in spritzes and salads until our stash runs out). This week, the brand partnered with west~bourne to launch the Omakase Berry Butter ($18), a small batch, zero-waste, gemlike and juicy butter made with upcycled Omakase Berries that would otherwise be discarded. Best enjoyed straight from the jar with a spoon if you’ve got the sweet tooth for it – but equally delicious on toast, muffins, or folded into a dessert.
Let me be completely transparent with you, reader: this is the collaboration of my dreams. The A Táche More Luxe Hot Chocolate Kit ($75), a supercharged brainchild of Táche, Flamingo Estate, and Mojave Mallows, is the stuff of holiday dreams. Fit for eight servings, the kit is complete with two cartons of Táche Pistachio Milk, one tin of Flamingo Estate’s Gourmet Drinking Chocolate, and one package of Mojave Mallows’ artisanal vegan marshmallows. Perfect for pretending as if you live an apres-ski lifestyle at a very expensive chalet somewhere in the Swiss Alps, and equally ideal for indulging in simple cozy nights at home. It’s available for pre-order now, and guaranteed to sell out. Adding to cart…maybe in bulk. Can you blame me?
Parachute, makers of everyone’s favorite robes, dreamy sheets, and towels fit for a spa bathroom, teamed up with streetwear brand Kith this week to launch its first-ever logo-branded bedding. Featuring three unique colorways – a Dusty Mauve purple, a Pyramid off-white, and a true White – in Parachute’s fan-favorite percale fabric made from 100% premium Egyptian cotton, the sheets are breathable, lightweight, and made for the streetwear lover in your life. The perfect compromise for every coastal city couple comprised of a sleek tastemaker who reaches only for neturals and a hypebeast who spends too much time waiting on the latest capsule t-shirt and sneaker drop. (Author’s note: the collaboration has already sold out, like any good limited-edition DTC launch. Sign up to be notified when it’s back in stock, or head to a Kith store IRL, where it’s still available – for now.)
Soft Services, known for its beautiful, gender-neutral branding and even more well-known (and lauded) for its dialed focus on effective body skincare, introduced the “New Spice” Buffing Bar ($30) this week. An inviting, warm scent with top notes of powdered cinnamon, fresh cedar, and tonka bean, the “New Spice” fragrance is a nostalgic and warm ode to the iconic bro-fragrance of yore, but much better (and less noxious). It’s Old Spice meets Pumpkin Spice meets…something entirely new, nuanced, sophisticated, and intended to exfoliate for your softest skin yet. This is the brand’s first scented product ever, produced in limited quantities and never to return. I’ll be shocked if it doesn’t sell out by the end of this weekend.
Compartés Launches Every Iteration Of A Holiday Chocolate Box For Every Person You Need To Gift This Holiday Season, from $39.95
This week is choc(olate)-full of edible launches. Compartés, the LA-based gourmet chocolate brand known for modern flavor combinations and gorgeous, giftable packaging, has just rolled out its newest holiday collection gift boxes. Browse the Gourmet Chocolate Advent Calendar ($109.95), Limited Edition Christmas Chocolates Gift Box ($39.95), Hanukkah Chocolates Gift Box ($39.95), and Wild Cocoa Gourmet Luxury Limited Edition Gift Box ($59.95). Whether your taste buds are piqued by a Red Velvet or Gingerbread Chocolate flavor, Compartés has something for you – and for all of the coworkers and close acquaintances on your holiday gifting list.
I’ll be back next week with a new set of launches in the DTC universe. Email me directly – firstname.lastname@example.org – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.