Launch Digest: Collabs For Sipping, Sprinkling, Snacking, Baking, And…Weathering An Icelandic Storm

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Welcome to Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. This week delivers delightful and beautiful launches for your pantry, all of which are guaranteed to lift your spirits and upgrade your beverages, seasonings, snacks, and dessert. Because we all could use a little boost this Friday.

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Clevr Spins A New Adaptogenic Twist On An Old Classic

Credit: Clevr Blends

We could all use a cozy beverage come October. Even if it’s still in the mid-eighties here in Los Angeles, the mornings are crisp. Fall is a state of mind. 

Lucky for us all, Clevr – the brand beloved by both Meghan Markle and Oprah, both royals in their own right – just launched a new London Fog SuperLatte ($28), formulated to become an integral part of your cold weather routine. Like all of Clevr’s other lattes, this London Fog is anything but basic, infused with ashwagandha, lion’s mane, and reishi to give you and your nervous system a gentle boost, and boosted with probiotics for a happy gut-brain axis. I’d be remiss not to discuss the flavor situation in this London Fog. Taste-tested by baristas and meticulously refined by Clevr’s co-founders, this Earl Grey delight is steaming with sweet Indonesian vanilla, real Italian bergamot oil, and black tea for a complex, floral, and fragrant sipping experience that’ll take you straight to heaven. (Trust me, I’ve tried it.) PSL: you’ve been warned.

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Pick Your Poison: Hibiscus Popcorn Or Whiskey Salt?

This week’s launches are bravely pushing the boundaries on what we might consider “normal” flavor profiles. Let’s go there.

Credit: Ruby and Jacobsen Salt Co.

Ruby and Bjorn Qorn prove that two brilliant minds are better than one. The two brands teamed up for a limited launch of a very special, totally unique holiday popcorn ($36 per 6-pack). It’s not sweet, it’s not peppermint, it’s not pumpkin spice. It is: tangy, salty, and bright pink, an alchemical combination of tart hibiscus and nutritional yeast. Wrapped in a bow, ready for ordering in bulk and gifting to the snack fiend in your life. Even if that snack fiend is yourself. 

Meanwhile, Jacobsen Salt Co. has re-launched its fan-favorite holiday Infused Slide Tin Collection ($36), the perfect gift for a flavor-obsessed friend who wouldn’t be caught dead without a purse salt to rescue sad desk salads or amp up everything from dinner to dessert. (Have you never adorned your favorite ice cream with some flaky salt? Thank me later.) See also: the brand’s newest Whiskey Salt ($24) made in collaboration with Uncle Nearest, and Salty Hazelnut Caramels ($10) made with hazelnuts from family-run farm Ash Creek in Oregon’s Willamette Valley. All fantastic gifts, if you’re getting into the holiday state of mind; but perhaps you should test drive them yourself first. Just to be thorough.

Jacobsen Salt Co.

Infused Slide Tin Collection

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Credit: Jacobsen Salt Co.

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Jacobsen Salt Co.

Uncle Nearest Premium Whiskey Salt

$24
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Credit: Jacobsen Salt Co.

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Jacobsen Salt Co.

Salty Hazelnut Caramels

$10
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Credit: Jacobsen Salt Co.

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Ruby x Bjorn Qorn

Tangy + Salty Hibiscus Popcorn

$36
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Credit: Ruby

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Magnesium, Rose, And Birthday Cake – This One Will Sell Out, Fast

Credit: Recess

If you grocery shop exclusively from our Launch Digest, your pantry will hit collaboration capacity by the conclusion of this edition. Inspired by Recess’ well-loved Strawberry Rose Mood flavor and in celebration of the brand’s fifth birthday, The Caker and Recess are launching a Strawberry Rose Cake Kit ($40), complete with cake mix, icing mix, a rosewater vial, freeze-dried strawberries, and a 4-pack of Recess, for a beverage and dessert pairing experience. I’m giving you the inside scoop and link today; my sources are telling me this will sell out shortly after the official launch this Monday. Set your alarms.

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Finally: Scandinavian Couture For Your Extreme Climate Needs

Credit: Ganni

Spurred by a mutual adoration for Iceland and the outdoors, Ganni and 66° North just launched their fourth collaborative collection. It’s fusing Scandi It-Girl couture with extreme weather gear, and has me brainstorming how to access some dramatic cliffs and rocky terrains, post-haste. Both brands are B-Corp certified, so naturally, the collection features 80% post-consumer recycled down and recycled GORE-TEX. Shop floor-length down coats ($995), sleek rain jackets ($695), and weather-proof midi skirts ($495) with sustainable peace of mind. The only thing you might worry about? Your wallet.

Ganni x 66° North

Askja Down Coat SE

$995
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Credit: Ganni

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Ganni x 66° North

Kria Shell Jacket

$695
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Credit: Ganni

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Kria Long Skirt

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Credit: Ganni

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Before You Go…

We’ve still got plenty to cover.

Tower 28’s MakeWaves Mascara went viral on TikTok (allegedly – I am TikTok illiterate) and racked up an 11,000 person waitlist when it dropped last year. This week, the brand launched the same mascara in a rich espresso brown Drift shade ($20), alongside its own Lash Curler ($16). “No-makeup” makeup girls: add to cart.

Credit: The Elder Statesman

Ugg and The Elder Statesman decided to join cozy forces. The six-piece collection is not nearly as expensive as I would expect it to be, considering TES’s thousand-dollar, highly covetable cashmere ($3,000 if you’re thinking about a blanket). If you’ve been looking for an artisanal shearling hat, your search ends now!

Flore Flore launched some chic holiday hues – read: autumnal neutrals – and I’m ready to make an investment on some forever-basics to replace my existing wardrobe. The colorways even sound chic: Straw, Khaki, Choco Plum, Orchid. Apparel ASMR.

Ugg x The Elder Statesman

All Gender UGG The Elder Statesman Classic Ultra Mini

$325
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Credit: The Elder Statesman

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Ugg x The Elder Statesman

All Gender UGG The Elder Statesman Hat

$395
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Credit: The Elder Statesman

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Ugg x The Elder Statesman

All Gender UGG The Elder Statesman Patchwork Slide

$250
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Credit: The Elder Statesman

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Tower 28

MakeWaves™ Lash Curler

$16
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Credit: Tower 28

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Tower 28

MakeWaves™ Mascara

$20
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Credit: Tower 28

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Tower 28
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Tower 28
$20
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Credit: Flore Flore and Fishwife

Fishwife debuted two gift bundles just in time for the dawn of the holiday season. See: the Tinned Fish Forever Set ($68) and Anchovy Lover’s Set ($50), each of which include merch, branded toothpicks, and some very delicious Fishwife tins.

Happy shopping. Email me directly – zoe@thequalityedit.com – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit

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