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Welcome to another edition of Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. Over the next few weeks, prepare to see quite a few launches geared towards holiday gifting – this week, we’re just getting started with some skincare sets and items that make great presents, along with plenty of launches that have nothing to do with any major holidays, for balance. Read on for the Digest.
Nomasei Nails The Footwear Staple Of The Season, $470
Sustainable footwear brand Nomasei, which makes its shoes entirely in Tuscany with local manufacturing practices to reduce carbon footprint, just dropped its latest style: The Sonics ($470), a boyish derby with a ladylike polish. Made with LWG-certified semi-patent leathers, the shoe has a recycled wooden heel and an in-sole made with fleece-lined memory foam, ideal for comfortable wearing and walking from morning to night. Buy these in Black or White (or one of each), and settle your search for a shoe that works for (and with) everything you wear and do.
Warby Parker x EDAS: The Unexpected Accessory Of Your Glasses’ Dreams, $195
Warby Parker is determined to make sure you never break your glasses again via an accidental back-pocket crush. The brand teamed up with design studio EDAS to create a wearable accessory for your frames – one that will protect your lenses and make you look very cool. In a beautiful deep blue colorway with orange lining and silver hardware, each sling bag ($195) has a custom lens cloth with original artwork by EDAS founder Sade Mims. Wear the sling around your neck, waist, or shoulder, and spend less time trying to remember where you lost your lenses (or if they’re waiting to face an untimely death at the bottom of your bag).
The M Jewelers Asks: What If We Made A Nameplate Necklace…IRL?
The M Jewelers, the jewelry brand born in NYC’s Diamond District and most well-known for its edgy but elegant nameplate and initial necklaces, made its west-coast entrance with the opening of a brick and mortar store in Los Angeles last month. For a brand that seems to operate well in an online, DTC landscape – with customized, made-to-order pieces – the expansion to LA with a new storefront reflects a larger trend of “internet brands” investing in physical spaces. In the last year, smaller clothing brands born on the internet –like Gil Rodriguez and Staud – opened permanent storefronts, and even our favorite DTC food and beverage brands are taking up real estate in curated marketplaces like Foxtrot and Pop Up Grocer. Regardless of what this says about market trends, The M Jewelers’ new store is the ideal “launch” of the season: get your eyes on those nameplate necklaces IRL, and customize a fail-proof holiday gift.
Dusen Dusen Brightens Up Your Bedding, from $98
Wintry weather already getting you down? Dusen Dusen, known for its bold and bright bedding, towels, and bathrobes, has just the salve for your seasonal depression: new, vibrant bedding sets. Whether you’d like to sleep in a bouquet or find yourself leaning towards a classic, crisp stripe, you can’t go wrong with any of the brand’s new patterns. Which means I’ll probably spend a large part of my weekend deciding which set to commit to.
Comme Si’s Cult-Favorite Boxers Get An Elevation (Or Rather – An Elongation), $158
It’s no secret that we love Comme Si here at TQE. If you haven’t yet checked out our Holiday Gift Guide – first of all, you’re missing out – and secondly, you’ll catch Comme Si’s silk boxer set named as one of our top gifts of the year. Naturally, when the brand dropped a new iteration of its classic cotton poplin boxers this week, my attention was piqued. Maintaining the silhouette of the brand’s classic boxer short, La Boxer Alta ($158) features a wide leg, relaxed fit made from light and crisp Italian cotton poplin. It’s a pajama pant so chic, you can most certainly wear it to your Sunday morning coffee date.
It’s Getting Very Cold: Find Me Now Has The Knitwear You Need, from $65
After working for eight months on product development, AAPI-owned mother-daughter label Find Me Now has introduced a knitwear capsule collection made from polyethylene terephthalate – otherwise known as the most common type of single-use plastic bottles. Shop the brand’s warm-toned, neutral knits, and prepare to cozy up in your new favorite (and sustainable) scarf or oversized cardigan. Oh, and if you’ve been looking for the perfect balaclava since last winter: look no further.
Augustinus Bader Launches A Slew Of Holiday Treats
Just in time for the dawn of holiday season – and for the ways in which your skin might be subject to wintry dulling and dryness – Augustinus Bader has launched a litany of luxurious sets. Over the last few years, AB has long been tossed around as the most coveted luxury skincare item…which makes it an ideal gift, especially for someone you love who’s unlikely to splurge on themselves. Gift the Discovery Duo (from $160) as an introduction to the brand, or the Winter Recovery Set ($575) for skin in need of some major TLC. Interested in becoming a gift-giving MVP? Drop $1,650 on The Supreme Collection. I’m your shopping guru, not your financial advisor.
Before I leave you…how about I spill the beans on a few sales? Parade’s Secret Sale is too good to spread far and wide, but I’d never knowingly leave you out of the loop (we’re talking $4 briefs and thongs). Dear Frances is having an epic sale. The Verona boot is already sold out in my size, but that doesn’t mean I can’t live vicariously through you. Lastly, get 20% off sitewide at Belle The Label with the code NEWCUSTOMER. I just turned on the heat in my apartment, but my pursuit for the perfect bikini bravely continues year-round.
I’ll be back next week with a new set of launches in the DTC universe. Email me directly – email@example.com – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.