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Welcome to Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. As we get closer to December, the launches continue to ramp up – not just in quantity, but also in shock value. We’ve got a little taste of everything this week, from multiple chocolate collaborations to a seltzer flavor that maybe shouldn’t exist. There are not one, but two completely new inventions (yes, really) – one to hold your beverages, another to keep your fascia and blood flowing at home. I’ll stop teasing, let’s get to the details.
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Breaking Chocolate News: This Is Not A Drill
We’ve been blessed by not just one, but two limited-edition chocolate launches this week.
Spring & Mulberry, my absolute favorite date-sweetened, organic, and deeply delicious chocolate, just introduced its newest seasonal bar: Pear, Ginger, Rosemary. 72% West African cacao meets supple pears, dried ginger, and rosemary sprigs for a grounding, earthy flavor with a zingy bite. Made for cold nights by the fire with someone you love.
Fine & Raw partnered with Cold Picnic for a limited release collection featuring truffles, bars, and hazelnut delights from the chocolatier, wrapped in Cold Picnic patterns and prints almost too beautiful to tear open. The “Razzle Dazzle” Holiday Bonanza ($98) is the Christmas miracle moment. And who wouldn’t want to swap out these decadent truffles ($28) for gelt? You just became the#1 gift-giver, about a month ahead of schedule.
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Drinks At Your Place?
New innovation alert: the first upgrade to a wine fridge in over thirty years. I’m listening…
Ideated by co-founders with a combined two decades of startup experience, Rocco’s Super Smart Fridge ($1,195) seamlessly blends with your living, dining, or office space, built for durability without compromising on sophistication. It’s engineered to organize and perfectly chill everything from a magnum bottle of Champagne to a ginger shot – and let’s not forget a Ghia or three – and more energy efficient and silent than any other wine fridge on the market. With precise climate control, you can keep drinks at two different temperatures; reversible racks accommodate wine and bottles on one side, cans and smaller bevs on the other.
My favorite feature? A patent-pending Sight System, which allows you to see inside of your fridge, adjust brightness, and fine-tune temperature – all from your phone. Welcome to the future.
Deep Tissue Massage, In Your Home, On Demand.
If you live in Los Angeles or New York, you might be lucky enough to pay a visit to Remedy Place, a social wellness club equipped with pretty much every high-tech self-care tool, from functional medicine and IV drips to infrared saunas. With the launch of its new Remedy Roller, Remedy Place intends to spread its healing mission far and wide.
The brand’s new automated body massage tool is built for self-myofascial release, designed to alleviate muscle tightness, increase circulation, and enhance range of motion. The bi-directional drum system and training programs (with voice guidance, of course) will walk you through a massage that gets deep into the tissues and muscles, boosted by infrared light therapy from the core of the machine to stimulate collagen production. With all of these high-tech features, the Remedy Roller is an investment – and it’s got an $11,000 ticket to match. What price would you pay for 24/7 massage access? Only you can answer that question.
For Your Beverage Consideration
YOLA Mezcal just launched its Pechuga ($120), an ultra-premium sipping mezcal made with seasonal citrus fruits like orange, tangerine, lime, guayaba, pineapple, and tejocote. They’re calling it “the champagne of mezcals.” Taste it and decide for yourself.
Clevr Blends joined forces with Heilala Vanilla, purveyors of New Zealand craft vanilla products, to launch three seasonal flavors that are made for infusing into wintertime SuperLattes and baked goods: Butterscotch, Gingerbread, and Oak-Aged Vanilla Extracts ($21). I can smell the soft-baked ginger cookies and Butterscotch-Matcha latte from here.
Yes! Apples, the subscription service that magically delivers a monthly box of apples from farms to your front porch, partnered with AVEC to launch a Fuji Apple and Cardamom sparkling beverage ($36) that celebrates New York produce. Made from Fuji apples from Upstate New York and a blend of cardamom, tarragon, orange blossom, lemon verbena, and vanilla, it’s the drink of my season, wildly delicious on its own or in a cocktail.
Aura Bora can’t be stopped. The latest from their twisted liquid laboratory? Green Bean Casserole Seltzer ($33), with natural green bean flavor and sage extract. No comment. (I haven’t tried it. It might be amazing?)
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Before You Go
Don’t leave yet! Let’s savor this last paragraph. New striped knits from Dusen Dusen to brighten the Daylight Savings blues. Fly By Jing’s Jing Gao and content creator Stephanie Liu Hjelmeseth opened SUA Kitchen and Superette in Larchmont Village this week. It’s a gorgeous all-day grab-and-go marketplace featuring Sichuan-inspired fare and shelves stocked with pantry essentials from your favorite AAPI-owned brands. (Pop in after you scope out the new Cookbook location. Both will surely deliver on some people-watching-with-purchase.)
I saw Priscilla this week, which means that J. Hannah’s collaboration with A24 – a heart locket on a silk ribbon ($1,280), inspired by the film – is on my mind. And remarkably beautiful. Dôen’s holiday collection, which just launched on Wednesday, has my wallet in a deathgrip. Pray for me, and peruse for you.
Happy shopping. Email me directly – zoe@thequalityedit.com – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.
