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Welcome to another edition of Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. This week, we’ve got a slew of launches somehow related to your kitchen, including not one – but two – kitchenware collaborations of superstar proportions; carrot cake you’ll feel great about indulging in; and plant-based, chef-quality meals that fight food insecurity with each delivery.
Our Place And Selena Gomez Team Up To Make Cooking A Little More Fun, from $40
Yesterday, Our Place debuted its first collaboration – and started with a showstopper. Teaming up for a special collection designed to bring a touch of Selena Gomez’s joy to your kitchen, the collaboration features vibrant Rosa and Azul colorways (Selena’s favorites) in all of the brand’s kitchen essentials. Whether you grab a bright fuschia Always Pan ($145), or a set of matching plates ($50) and glasses ($50), it’s the perfect way to celebrate the imperfect joy of at-home cooking. Even more reason to shop before it all sells out: Our Place is donating 10% of the profits from this collection to the Rare Impact Fund, which expands mental health services for young people.
Let Them Eat (Very Delicious And Nutritious) Cake, from $24
It’s no secret that we’re fans of Honey Mama’s here at TQE. (In fact, it was our Creative Director Tatiana who first introduced me to the brand early last year – naming it her favorite chocolate – and I’ve been hooked since.) This week, the brand launched its newest blonde truffle flavor, Carrot Cake ($24): a rich coconut and raw honey base is studded with crunchy walnuts, chewy raisins, and a blend of warming spices like nutmeg and cinnamon. Can confirm this tastes better than carrot cake – and is so healthy, you can pass it off as breakfast (or at least that’s what I’m telling myself…).
Eleven Madison Park Brings Gourmet Vegan Cuisine To Your Home, $150
Daniel Humm, the chef behind iconic NYC restaurant Eleven Madison Park – which reopened after the pandemic with an entirely plant-based menu – has just officially launched Eleven Madison Home. Challenging New Yorkers (and the larger industry) to eat plant-based just one day per week, Eleven Madison Home hopes to make the adjustment both easy and delicious, encouraging collective action towards more sustainable nourishment. Each Weekly Box retails at $150, and arrives at your door with a full day of plant-based meals, along with a curation of pantry favorites from EMP chefs. The menu is intentionally designed for enjoying at home or on-the-move, with little preparation and no skills required, and the proceeds from each box contribute to Eleven Madison’s commitment to fight food insecurity through its partnership with Rethink Food. It’s just for New Yorkers, for now, to accommodate sustainability and local sourcing – but you can peruse the drool-worthy menu (or gift it to loved ones in Manhattan) from anywhere in the world.
Material And Hye Rin Yang: A Match Made In Ceramic Homeware Heaven, from $45
AAPI-founded kitchenware brand Material partnered with Hye Rin Yang, the South Korean female ceramicist behind Soil Baker, to introduce two new versatile bowl sets: the Bap Bowl ($45) and the Breakfast Bowl ($50). These multi-functional sets are as beautiful in the kitchen as they are on your coffee table: fill them with salt, mise en place, or your morning yogurt and granola. Gorgeous but sturdy bowls that do it all and last forever – and are also dishwasher and microwave safe? Already added to cart before I even finished that rhetorical question.
New To Me, And Soon-To-Be Dear To You: Nemi Snacks, from $19.99
Last month I was introduced to Nemi, the first Mexican-inspired nopales – also known as cactus – flavor-packed vegan and gluten-free snacks. With similar superfood benefits to moringa, kale, and goji berries, nopales are a drought-resistant crop – so they’re not just good for you, they’re also looking out for the health of the planet, too. Regina Trillo, the founder of Nemi, partners with small independent Mexican farmers practicing sustainable farming techniques, along with a local nonprofit committed to food justice, to create these delicious, crunchy snacks. Aside from the brand’s excellent ethos and health benefits, these cactus sticks are simply addictive. Get a few bags delivered directly to your door and thank me next week (My sweet tooth is partial to the Churro Cinnamon flavor, but maybe you’ll want to sample a few for yourself.)
I’ll be back next week with a new set of launches in the DTC universe. Email me directly – zoe@thequalityedit.com – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.
