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Welcome to Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. While spring is still just an optimistic whisper in the air, it’s already time to talk Easter. Compartés and Eataly are hatching eggs for your gourmand celebrations, a cult-favorite moisturizer wants to get in your Everything Shower, and Ritual launches a literal chill pill. Let’s digest.
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Ritual Wants You To Relax
While Ritual may have started with a do-it-all multi, the brand’s latest launches – from skin to sleep – do even more. On Wednesday, Ritual introduced Stress Relief, an encapsulated three-in-one tablet featuring the brand’s BioSeries technology. This tech, first used in Ritual’s Sleep formula, supports the body’s natural cortisol response –which peaks in the morning and decreases as the day goes on – with an instant and extended release formulation. In layman’s terms, this means that it essentially anticipates your stress rhythms throughout the day, promoting calm and reducing stress with a synergistic blend of Ashwagandha, L-Theanine, and Saffron. Chill pill, taken.
Augustinus Bader Wants To Be More Than Just Hailey Beiber’s Favorite Moisturizer
Known for its holy grail Rich Cream, Augustinus Bader’s cult-favorite skincare – backed by 30 years of research and trademarked TFC8 technology – supports cellular renewal and a glowing complexion for its loyal fanbase. Counting myself and Victoria Beckham, among others. At the end of February, the brand introduced The Rich Shampoo and Conditioner, powered by the same deeply hydrating TFC8 blend of amino acids, vitamins, and peptides from its face-grade skincare, along with natural oils and plant-derived proteins to lock in lasting hydration without weighing down your strands.
This week, AB is branching into bodycare. Meet the Geranium Rose Body Oil ($110), formulated to hydrate, nourish, firm and smooth (and smell like a fresh spring flower). Packed with antioxidants and that same TFC8 Complex, it’s designed to protect against free-radicals and environmental aggressors, and simultaneously reduces the appearance of cellulite, stretch marks, and pigmentation.
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Easter Treats For Adults With Expensive Tastes
Forget the plastic Easter egg hunt. DTC brands are launching Easter chocolates (and year-round treats) that are more energetically on par with Fabergé eggs. Compartés’ Easter Collection is so comprehensive, it even involves Passover. I’m talking Chocolate Dipped Peeps, an “Exploding Rainbow Chocolate Easter Bunny,” and an irresistible Chocolate Covered Matzah Gift Box to thrill an entire Seder table. Forget spiritual orientation, particularly if your recipient worships at the altar of chocolate. Splash out on the Gourmet Chocolate Easter Basket – a 100% edible treat, brimming with more treats.
Eataly just launched its first-ever collection of colombe and chocolate eggs. Made with high-quality flour, farm-fresh eggs, sugar, butter, and natural yeast, the rich and fluffy colomba is an indulgent slice of an Italian Easter tradition, baked into an iconic dove shape and topped with pearl sugar and almonds. Rich and beautiful chocolate eggs – whether you prefer milk or dark – take Easter to the next level.
Meanwhile, in the cookie aisle, Tate’s Bake Shop hatched four new treats for your year-round needs. On Tuesday, the brand introduced Tiny Tate’s resealable bags in Chocolate Chip and Snickerdoodle – made for your 3 PM medically mandated little treat. Fear not: the classic big bags aren’t going anywhere. The new Snickerdoodle, along with a Salted Caramel Chocolate Chip, are joining the permanent flavor lineup.
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New Launches For Complexion Perfection
EADEM, the skincare line designed for melanin-rich skin, just launched Cashmere Peel, a milky skin-softening exfoliant designed to lift darkened and dead skin cells, refine texture, and unclog pores with a 9% blend of Lactic, Azelaic, and Tranexamic acids. Say hello to soft, supple, and radiant skin. What’s better than a little cashmere for spring?
For a little extra lift, ILIA’s new Skin Rewind Complexion Stick delivers weightless and natural matte coverage while simultaneously working on skin quality with a Ceramide-Peptide Complex, Butterfly Lavender Extract, and Kelp Extract. Pick between 42 shades — so your skin looks like your skin, but better.
Gantri Gets The NFL Treatment
Last week, my favorite 3D-printed, designer-led lighting brand Gantri collaborated with ex-NFL star Michael Bennett on the new Ursa Minor Table Light, marked by an asymmetric draped shade inspired by African architecture. Because after you win the Super Bowl, it’s only a natural pivot to found your own design studio and direct your efforts toward social activism, philanthropy, and design. Bennett’s vision expresses itself through the light: “I’ve been drawn to designs that capture the spirit and strength of those who came before me. Furniture is deeply narrative for me — it’s where the stories of my ancestors and my own come together in a tangible way.” It’s Bennett’s first commercially available design, and you’d be wise to get in as an early adopter.
Before You Go…
Valentine’s Day may be long gone, but that doesn’t mean you can’t romanticize your beverage game. wildwonder can help. The brand’s newest flavor, a pink and sparkly Raspberry Lychee crafted with fresh-brewed honeysuckle, jammy raspberry puree, and juicy lychees, and boosted with pre and probiotics for a happy gut-brain axis, is guaranteed to dose your day with a little extra rose-tinted sunshine.
Our Place launched a new addition to its Traditionware Collection this week: The Crescent Always Pan, a two-toned pistachio colorway pan in celebration of Eid, the Muslim holiday signifying the end of Ramadan. The handle is adorned with a crescent moon – the celestial marker of Eid – and geometric patterns inspired by Islamic architecture and culture. For every purchase, 20% of net profits will go directly to The Middle East Childrens’ Alliance.
California Olive Ranch is entering treacherous territory this week. The brand just launched a squeezable Chef’s Bottle. Squeezable. These are fighting words. Especially if you are a brand that starts with a G and ends with a -raza.
While Sophia Richie Grainge’s major defining cultural moment may have been her wedding, which loudly announced the reign of quiet luxury, her style is only getting better with time. Last week, her capsule with Solid & Striped arrived on Moda Operandi. See: the timeless one piece you’ve been seeking for years, in long sleeve and classic tank iterations. Plus, cashmere.
Jot launched a Chocolate Hazelnut concentrate. Speaks for itself, add to cart.
The Outnet’s sale is really good. We’re talking 80% off, good. I’m stuck in the &Daughter section, perusing cable knits and imagining how they could fix all of my problems.
Happy shopping. Email me directly – zoe@thequalityedit.com – with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.
