Launch Digest: Brands Do Things They’ve Never Done Before – Like Cocktails, Cake, And Washable Silk

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Welcome to another edition of Launch Digest, where we bring you the latest and greatest product launches to hit the market across the DTC universe. This week is full of heavy hitters and, dare I say, shocking surprises. Our favorite chocolatier introduces its first non-chocolate flavor, a pioneering hard kombucha brand steps into canned cocktails, and celebrities can’t stop launching DTC brands. Read on to shop this week’s new and shiny objects.

JuneShine Lifts Your Spirits: Hard Kombucha Goes Harder, $49.99 per 12-pack

Credit: JuneShine

In its first venture outside of hard kombucha, JuneShine just introduced ready-to-drink canned cocktails, made with premium vodka, tequila, and rum – and no added sugar or fake ingredients. The brand has applied its trademark transparent and environmentally-conscious practices to this collection of classic cocktails with a modern twist, formulated with all-natural fruits and spices to taste just like a craft cocktail from your favorite bar. Whether you’re craving a Tropical Rum Mai Tai, Classic Tequila Margarita, or Passion Fruit Vodka Soda, JuneShine’s refreshing new launch has got you covered, perfectly portioned at 2 shots per can. Order a 12-pack directly to your door from Juneshine’s site ($49.99), or pick up a 4-pack in stores ($12.99). Cheers!

Better Than Your Birthday: Honey Mama’s Launches Its First Cocoa-Less Flavor (And It’s Worth A Celebration), $24 per 4-pack

Credit: Honey Mama's

On Tuesday, cult-favorite chocolate brand Honey Mama’s broke the internet (and blew my mind) with the launch of its first cocoa-less truffle bar: Birthday Cake. Crafted with creamy cashews, raw honey, and vanilla extract – and dusted with naturally-dyed sprinkles almost too pretty to eat – the new bar redefines indulgence. It’s nutrient-dense, nourishing, and delightful – and I’d be lying if I said I didn’t enjoy it with my morning coffee a few times this week. This one’s worth stock purchasing.

Easy, Breezy, Beachy: Outer’s New Collection Makes Your Backyard Feel Like A Second Seaside Home, from $745

Credit: Outer

Just yesterday, Outer – the fast-growing outdoor furniture brand known for its sustainable, durable, and innovative eye for design – launched its White Aluminum Collection. A breezy coastal take on the brand’s Aluminum Collection (which sold out in just two days when it launched last year), the modular, lightweight pieces are ideal for low-maintenance outdoor living. Outer’s aluminum frames are 100% recyclable, and the brand officially became Climate Neutral Certified in November. Upgrade your outdoor space just in time for Spring (and Earth Month), knowing you’re supporting a brand that cares for the planet, too. 

Lunya, Watch Out – Italic Just Launched Silk Loungewear, from $8

Credit: Italic

Italic, the revolutionary marketplace known for selling high-quality items at cost (without the luxury branding upcharge), just introduced washable silks. The brand’s silk pajama set ($80) is less than half the price of other popular options on the DTC landscape – and, from the look of it, is nearly identical. Made of 100% silk and durable enough to machine-wash, this set is begging for you to make it yours. Add on a silk scrunchie set or bralette while you’re at it. Don’t be shy, make a move.

Lil’ Bucks Just Launched My New Breakfast Obsession, from $6.99

Credit: Lil’ Bucks

We live in a day and age with new functional snack and breakfast treats launching (nearly) every day. It takes a lot – like a brand “dedicated to creating crunchy snacks out of sprouted buckwheat” – to pique my interest. I love buckwheat because it’s grain-free, gluten-free, and packed with protein and prebiotic fiber. Aside from its nutritional value, it’s also got a really delicious nutty and earthy flavor – one that’s a bit more interesting than oatmeal or even quinoa. So when I learned about female-founded Lil’ Bucks, I was hooked. The brand’s Clusterbucks (vegan, gluten-free, and low-sugar granola clusters) just got upgraded with two new flavors: Snickerdoodle and Coconut Maple. They’re addictive, without any of the sugar-spike and crash that you might get from a generic cereal. Grain-free superfood granola, with all the benefits.

Celebrities Can’t Stop Launching DTC Makeup Lines

Because sometimes it’s simply not enough to have already achieved fame via your musical or theatrical talent! 

Credit: GXVE and The Outset

Gwen Stefani just debuted GXVE Beauty, her very own makeup line featuring bold lipsticks, brow pencils, eyeliner, eyeshadow, and even face oil – and you can shop it via Sephora or directly from the GXVE Beauty site. The branding and bold colors feel true to Gwen’s persona. And this isn’t her first rodeo in the business, lest we forget her Harajuku Lovers perfumes (which ushered a generation of pre-tweens into their aromatic awakenings). 

Meanwhile, Scarlett Johannsen launched The Outset, her “clean and minimalist” skincare line, which features a three-step Daily Essentials Regimen ($105). Perhaps it’s because the branding reminds me of a mix between The Ordinary and Jessica Alba’s Honest Company, or maybe I’m wary of yet another “clean beauty” competitor, but I’m not yet floored by Johanssen’s brave new skincare world. Test it out and let us know what you think.

I’ll be back next week with a new set of launches in the DTC universe. Email me directly -- -- with any launches you’d like to see in the spotlight, or DM us over @thequalityedit.

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